Sparkling wine is a variant of wine with a high carbon dioxide content, which adds additional bubbling to it. Champagne is one of the most widely popular types of sparkling wine. It is the wine manufactured in the Champagne region in France; however, many sparkling winemakers in the US use this name for their locally manufactured products.
In 2020, Europe accounted for the largest share of the sparkling wine market. The European Union (EU) has the largest concentration of sparkling wine producers. According to the Institute of Wine and Vine, the EU accounts for 70–80% share, by volume, of the global manufacturing of sparkling wine since 2000. According to industry experts, Europe exports a greater volume of sparkling wine than still wine in the international markets. The region has a long and illustrious history of winemaking. Wine lovers across the world prefer European sparkling wine owing to their unique flavors, tastes, and preparation methods. Moreover, increasing preference for less alcoholic beverages, growing influence of celebrities on the lifestyles of people, inclination toward convenience food and beverages, and the tradition of popping a bottle of Champagne or sparkling wine during festivities and celebrations, among others, justify the dramatic increase in demand for this category of wine. Europe has a highly established sparkling wine market, which consists of several prominent as well as small distillers.
Sparkling winemakers have been significantly affected by the scarce availability of workers during the COVID-19 pandemic, which hampered their production capacity. In addition, the shutdown of wholesale markets has compelled manufacturers to rely primarily on supermarkets and e-commerce dealers to sell their sparkling wine products. Despite the pandemic, there has been a rise in the sales of rose and sparkling wine.
Rapid socioeconomic changes and fast-paced urbanization are bolstering the demand for sparkling wine. With continuous rise in living standards and buying power, customers desire to purchase high-quality, luxurious items. Moreover, their food habits and meal preferences change with these changes in lifestyle. Thus, the demand for sparkling wine in parties, marriages, and social gatherings is on rise. With the growing preference for drinks with low or no alcohol content, the popularity of this wine is increasing among millennials, teenagers, and working populations, and in bachelors and people living in hostels. Furthermore, the widespread use of social media and the Internet is significantly impacting all generations, while rise in number of parties and social events are contributing to the rise in consumption of sparkling wine globally, primarily in developed nations such as the US, Canada, Mexico, Germany, France, and Italy, thereby driving the sparkling wine market growth.
Based on type, the sparkling wine market is segmented into red, white, and rose. In 2020, the white segment accounted for the largest market share. White wine is made with Moscato Bianco grapes from Italy’s Piedmont wine region. Its production is primarily concentrated in Alba and the province of Asti in Northern Italy. The bubbles are caused by natural fermentation, which might occur in the bottle or a big tank. Fermentation occurs when sugar is added to wine and yeast acts on the sugar, generating carbon dioxide. Bubbles are formed in the wine as a result of the trapped carbon dioxide inside an enclosed environment.
Bacardi & Company Limited; Bronco Wine Co.; Casella; Constellation Brands, Inc.; Henkell Freixenet; Chandon; Schramsberg Wineyards; Pernod Ricard Winemakers; The Sparkling Wine Co.; Treasury Wine Estates Ltd; Bottega Spa; Campari Group; and Codorniu are among the key players in the sparkling wine market.
The regional trends and factors influencing the Sparkling Wine Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Sparkling Wine Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 41.64 Billion |
| Market Size by 2028 | US$ 55.8 Billion |
| Global CAGR (2021 - 2028) | 4.3% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Sparkling Wine Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Sparkling Wine Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The List of Companies - Sparkling Wine Market
Cans segment accounted for a minor share in 2020. Bottles re the most preferred type of packaging among sparkling wine consumers and manufacturers alike. However, cans can be used for single-serve and the recyclability has interested the eco-friendly consumers. Moreover, the young population that do not wish to buy an entire bottle are another target group expected to aid the growth of the cans segment over the forecast period.
Asia Pacific region accounts for a significant share of the global population and the rising disposable incomes and urbanization have contributed to the growth of the sparkling wine market in the region. The per capita consumption of wine is significantly low in the countries of Asia Pacific with respect to the western countries and this represents a significant potential for sparkling wine manufacturers. Moreover, interest in different varieties of sparkling wine from the countries such as China and India have also grown in the recent years.
Supermarkets and hypermarkets accounted for the largest share of the sparkling wine market in terms of distribution channel. The high footfall in supermarkets and hypermarkets makes it easier for sparkling wine manufacturers to target a wider customer base. The sparkling wine manufacturers mainly focus on selling sparkling wine via supermarkets and hypermarkets as they can enjoy the benefits of nationwide or area wide coverage and hence, generate a larger volume of sales.
Rose segment has been witnessing increasing popularity in recent years across the globe. Its distinct taste and color have increased its appeal among the population. Although it is a smaller category with respect to white, the segment has been registering significant growth in recent years.
The major players operating in the global sparkling wine market are Bacardi & Company Limited; Bronco Wine Co.; Casella; Constellation Brands, Inc.; Henkell Freixenet; Chandon; Schramsberg Wineyards; Pernod Ricard Winemakers; The Sparkling Wine Co.; Treasury Wine Estates Ltd; Bottega Spa; Campari Group; and Codorniu among many others.
Sparkling wines are widely consumed across the globe, especially in western countries. They are available in bottles and cans, although they are mostly purchased in bottles. Based, on type, the sparkling wine market is segmented into white, red, and rose. Packaging type segmentation includes bottles, and cans. Based on distribution channel, the global sparkling wine market is segmented into supermarkets and hypermarkets, specialty stores, online retial, and others.