The UAE frozen French fries market size is projected to reach US$ 279.78 million by 2031 from US$ 197.60 million in 2024. The market is expected to register a CAGR of 5.1% from 2025 to 2031. The rising demand for organic food products is likely to remain a key trend in the UAE frozen French fries market
Western fast-food chains such as McDonald's and Burger King have significantly influenced consumer familiarity with French fries in the UAE, leading to increased retail demand for home consumption. As a result, hypermarkets and supermarkets (e.g., Carrefour, Lulu, and Spinneys) have expanded their frozen food sections. Frozen French fries are among the notable packaged convenience food products that appeal to most consumers across the UAE. These are adaptable to local tastes and can be enjoyed with traditional dishes such as shawarma and falafel or as a standalone snack. Nonetheless, price competitiveness plays a pivotal role in shaping consumer behavior. A substantial percentage of the consumer base opts for cost-effective frozen French fries as an accessible, budget-conscious convenience food solution. To effectively capture the price-sensitive demographic, retailers frequently introduce strategic promotional initiatives by including discounts and bulk-buy offers, which encourage impulse purchases. For instance, supermarkets, such as Carrefour in the UAE, offer promotional discounts on popular frozen French fries brands, including a 28% discount on McCain Foods Ltd and a 26% discount on Lamb Weston Holdings Inc., making them appealing to consumers. These pricing tactics not only drive sales volume but also enhance consumer value perception, positioning the products of interest as affordable yet high in demand within the competitive retail landscape.
The frozen French fries market in the UAE has experienced massive growth over the past few years, primarily because of the thriving food service sector and an increasing demand for convenience foods from consumers. Rapid urbanization and changing lifestyles have increased the number of fast-food outlets and casual dining establishments, leading to a significant demand for quality frozen potato products. The youth population in the UAE is growing, and disposable incomes are increasing. The diversified expatriate population in the UAE is another factor that increases consumption. Key players are expanding their product lines, concentrating on new flavors and healthier options to attract health-conscious consumers.
Western dietary patterns have significantly influenced the eating patterns in the UAE. French fries are a staple in many fast-food meals, contributing to their rising consumption. The increase in fast-food chains and quick-service restaurants in the country is a primary driving factor contributing to the increasing demand for frozen French fries. The UAE has a significant portion of its population living in urban areas. The demand for fast food, especially among young consumers, increases as the cities expand. To cater to this growing demand, several fast-food chains have been launched in the country. For instance, in 2023, the UAE-based burger chain Pickl planned to expand to 50 new GCC locations over the next five years. Pickl also announced plans to open its first restaurant in Qatar in 2023. In August 2024, Smacks Hamburgers launched its burger chain in Dubai. Moreover, Five Guys, a burger chain, made its debut at Dubai International Airport in the UAE in June 2024.
Economic growth, tourism development, government initiatives, and global events contribute to the growth of hotel establishments in the UAE. The country has experienced economic growth, attracting domestic and international investments. A thriving economy correlates with increased business activities, conferences, and tourism, leading to the development of the hospitality industry. The UAE expects to register 40 million visitors by 2030. The UAE's Tourism Strategy 2031 focuses on promoting a unified tourism identity, diversifying tourism products, building tourism capabilities, and increasing investments. Thus, the growth in the tourism and hospitality sector is expected to provide lucrative opportunities for the UAE in the coming years.
Key segments that contributed to the derivation of the UAE frozen French fries market analysis are product type, category, and end user.
The scope of the UAE frozen French fries market report focuses on the market scenario in terms of historical market revenues and forecasts.
The UAE fast food industry is one of the region's most competitive, with established international players and emerging local chains. The high demand for convenient and affordable meals contributes to the addition of French fries to the menu by foodservice operators. Fast foods, such as French fries, are popular globally across all demographics. The country witnesses significant urbanization with a high number of consumers with busy lifestyles. Consumers have also adopted the culture of dining or eating out. Fast-food restaurants cater to this shift by offering quick and affordable meals. This is contributing to the growth of the UAE frozen French fries market.
| Report Attribute | Details |
|---|---|
| Market size in 2024 | US$ 197.60 Million |
| Market Size by 2031 | US$ 279.78 Million |
| Global CAGR (2025 - 2031) | 5.1% |
| Historical Data | 2021-2023 |
| Forecast period | 2025-2031 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered | United Arab Emirates
|
| Market leaders and key company profiles |
The UAE frozen French fries market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the UAE frozen French fries market are listed below:
The "UAE Frozen French Fries Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
The market is projected to reach US$ 279.78 million by 2031.
The market is estimated to register a CAGR of 5.1% during 2025–2031.
McCain Foods Ltd, AJC International Inc, Lamb Weston Holdings Inc, BRF SA, Seara Foods, Al Kabeer Frozen Foods, Sunbulah Group, Farm Frites International BV, Americana Foods, and Saudia Dairy & Foodstuff Company (SADAFCO) are among the key players operating in the UAE frozen French fries market.
The regular fries segment dominated the market in 2024.
The compelling deals and discounts and the rising demand for fast food are among a few factors driving the market growth.
The rising demand for organic food products is likely to remain a key trend in the UAE frozen French fries market.