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Brand protection entails deploying processes, technologies, services, and resources to counter misleading, illicit, or fake representations of products or services. In addition to the continuous expansion of the manufacturing sector, the emphasis on safeguarding brand and product integrity, enactment of stringent anti-counterfeiting standards, and regulations enforced by government agencies favor the growth of the authentication […]
Over the years, the mounting scope for counterfeit and product forging has steered the demand for the authentication and brand protection solutions. Anti-counterfeiting, brand protection, and authentication demand is increasing, driven by the threats of increasingly sophisticated fake techniques. There is an increasing need for multiple solutions to achieve adequate levels of safety. Further, the […]
AlpVision SA, Authentic Vision, Applied DNA Sciences, Inc., Avery Dennison Corporation, and Giesecke + Devrient GmbH – PROMINENT MARKET PARTICIPANTS IN AUTHENTICATION AND BRAND PROTECTION MARKET Over the years, the mounting scope for counterfeit and product forging has steered the demand for the authentication and brand protection solutions. Anti-counterfeiting, brand protection, and authentication demand is […]