GROWING AWARENESS AMONG CONSUMERS TOWARDS MAINTAINING HEALTH AND HYGIENE – INFLUENCE THE DEMAND FOR HAND SANITIZER MARKET
Hand sanitizer is a liquid that is used to decrease infectious agents present on the hands and palm. Different forms of hand sanitizers are available in the Hand Sanitizer market, including foam sanitizers, gel sanitizers, wipes, and spray sanitizers. Both the alcohol-based and non-alcoholic hand sanitizers are offered by most of the market players. These sanitizers kill 99.9% of most common germs and keep the hands clean. Some of the manufacturers are offering foam sanitizers coupled with gel sanitizers that contain vitamin E, and shea extract, which kills most of the common germs & leaves hands feeling soft & clean. The gel-based hand sanitizer, coupled with alcohol content kills most common germs that may cause illness. Gel sanitizers have wider applications in hospitals, restaurants, educational institutions, household, shopping malls, movie theatres, and others. Hand sanitizing wipes are also known as antibacterial wipes, which are meant to kill 99 percent of germs, and most of these wipes contain alcohol.
The consumers in most developed and developing countries in North America, Europe, and Asia-Pacific are quite a concern regarding the maintenance of a healthy and hygienic lifestyle. Research study shows that there are so many germs and bacteria spreads that are present in palm & hands and sometimes go to mouth while eating food. Germs can get into the body through the mouth, nose, breaks in the skin, and eyes. These germs cause various diseases, including skin infection, eye infection, cold, stomach aching, and many others. To prevent these diseases, hand sanitizers help a lot by killing germs, bacteria, and viruses up to 99%. Hand sanitizers are available in liquid, spray, and wipes form, which are used to decrease infectious agents on the hands. Alcohol-based hand sanitizers are more preferable by the consumers globally. The alcohol-based version is on the list of the World Health Organization’s essential medicines, as the safest and most effective medicines needed in a health system.
Along with lifestyle and chronic diseases, cold, fever, infections are commonly spread diseases among consumers; hence people are quite a concern towards preventing the same, working population, kids, students, and other people who go out every day and get in contact with germs highly needed hand sanitizers. Frequent use of hand sanitizers prevent the germs. The government of different countries has also taken initiatives to educate people towards leaving a hygienic lifestyle. The Clean Hands campaign by the US Centers for Disease Control and Prevention (CDC) instructs the public for hand washing and the use of sanitizing products. Various non-government organizations are also actively working to educate people living in remote areas to maintain health and hygiene. In addition to that, marketing and promotional activities by major manufacturers of hand sanitizers play an important role in creating awareness among consumers. Printing media and digital media are quite popular among consumers, and through various advertisements, these market players are continuously trying to create awareness among consumers and to sell more products to gain major market share. These factors are driving the market growth for hand sanitizers.