Egg White Powder Market 2020: Following the Protein Trend in Food Industry

Egg white powder is considered as economic and safe form of egg products, which find applications in the food, pharmaceuticals, and dietary supplement industries. Dried egg white powder has extended shelf life, and it is convenient to store and use across diversified application bases. These powders are known for their nutritional profile and add aromatic essence to food products. In bakery industry, these powders are increasingly being used for their foaming and gelling properties which make them useful to produce several food items. Other than this, the powdered egg white acts as a stabilizer for foams or provides texture to the baked goods.

RISING CONSUMER AWARENESS ABOUT BENEFITS OF PROTEIN-RICH FOOD TO ESCALATE EGG WHITE POWDER MARKET DEMAND GLOBALLY

Egg white powders are considered as powerhouse of amino acids, calcium, and cholesterol-free protein. Proteins are considered as building blocks to maintain the structure and functions of the human body. Proteins are made up of amino acids that are attached by peptide bonds in long chains. There are 20 different kinds of amino acids linked together that determine the role of protein in the human body. Proteins play a key role in transporting molecules throughout the body by helping in cell repair and protecting the body from viruses and bacteria. It also promotes proper growth and development in children, teenagers, and pregnant women. Various studies show that eating a protein-rich diet help to gain muscle mass and strength and prevent muscle loss during weight management or weight loss program. People consuming more protein tend to maintain bone mass better and have a much lower risk of osteoporosis and fractures. High protein intake has resulted in boosting metabolism that results in the burning of a high amount of calories. This further helps in proper weight management and weight loss. These benefits of protein are attracting consumers towards protein-rich food and beverages available in the market. This further creates a huge demand for egg white powder globally. A protein-rich food is considered one of the strongest trends in the food and beverage industry. Therefore, the demand for egg white powder is rising at a rapid pace in food and pharmaceutical applications. Additionally, the meat-free nature along with growing trend towards veganism is, further, proliferating the demand for egg white powder amongst population. Following the protein trend in food, the manufacturers are trying to make nutritional food products. Moreover, growing health and wellness trends has created a strong demand for functional food and beverages and dietary supplements significantly over the past years. Growing demand for functional food and beverages, further, boosts the demand for egg white powder.

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