The rising prevalence of oral diseases expected to bolster the oral care market from 2018 to 2025
In recent years, oral care market has progressed significantly. The global oral care market is anticipated to grow from US$ 42,689.6 Mn in 2017 to US$ 60,804.8 by 2025 at a CAGR of 4.6%. The growth of the oral care market is primarily attributed to the rising prevalence of oral diseases, increasing technological advancements in oral care products and raising awareness for oral hygiene are the major factors that anticipated to propel the growth for the oral care market in the forecast period. However, the competitive pricing pressure faced by prominent players is expected to act as major challenges hindering the oral care market growth to a certain extent.
The rise in the prevalence of chronic diseases such as gum disease, tooth decay or caries, canker sores, sensitivity, toothaches & dental emergencies, oral cancer and oral infectious diseases, help to propel the demand for the oral care products. Severe periodontal disease and dental caries majorly contribute to the loss of natural teeth. To measure the prevalence of oral diseases, several National surveys are organized worldwide to know the impact on oral-health-related quality of life. For instance, according to the State of Oral Health in Canada, it was estimated that 2.26 million school-days are missed each year due to dental-related illness and tooth decay in children between the ages of 1 and 5. Moreover, according to the Canadian Cancer Society, 4,700 Canadians were diagnosed with oral cavity cancer, 1,250 died with the same disease, in 2017. Periodontal disease and dental caries are the most prevalent dental diseases that affect most of the Indian population. Due to the increased in the dental workforce and drastic changes in the dental sector, the rate of oral diseases has been reduced in the region. In order to overcome the rate of oral & dental diseases, the government of India initiated a National Oral Health Programme to provide complete & combined oral health care facilities in the country. In addition, the government created several programs in Brazil, such as the Family Health Program, the Bolsa Família Program and the Brazilian Conditional Cash Transfer (CCT) Program, in order to reduce the social and health inequalities in the country.
A number of developments have taken place within recent years in the oral care market. These developments comprise of both the organic and inorganic developments contributed by the company to increase the business and revenue generation in the market. For instance, in November 2017, Phillips entered into a partnership with Dutch health insurer ONVZ to provide strategic cooperation focused on oral care prevention. The launch of new products and programs by the manufacturers of oral care are also expected to accelerate the growth of the oral care market. On the other hand, growing advanced techniques in the emerging economies and increasing demand for oral care products is expected to provide novel growth opportunities for the oral care market players in the coming years.
Some of the key players operating the global oral care market include Johnson & Johnson Services, Inc., Koninklijke Philips N.V, Lion Corporation, Procter & Gamble, Colgate-Palmolive Company, Church & Dwight Co., Inc., High Ridge Brands Co., Unilever, GlaxoSmithKline plc., and Sunstar Suisse S.A. among others.