The live IP broadcast equipment market size was valued at US$ 1.84 billion in 2024 and is expected to reach US$ 5.66 billion by 2031; it is estimated to register a CAGR of 17.6% during 2025–2031. Surging demand for live streaming from industries is likely to bring future market trends.
Content produced in 4K and ultrahigh-definition (UHD) formats requires transmission in a similar format for enhanced viewing quality, which requires effective IP live-production technology. Media and entertainment industries are growing rapidly, contributing to the live IP broadcasting equipment market growth. Incorporating innovative technologies in the digital media industry is a trend in live-streaming media businesses. Organizations are focusing on digital technologies to build a brand and showcase new products for manufacturing low-cost hardware intended for the broadcaster, with live streaming at the forefront.
Live IP broadcast equipment captures, processes, and transmits live audio and video content over internet-based networks, rather than traditional broadcasting infrastructure such as satellite or coaxial systems. The shift to IP (Internet Protocol) allows broadcasters and content creators to produce and distribute live video with greater flexibility, scalability, and often at lower costs. Increasing demand for direct-to-consumer (D2C) products via OTT services and multichannel networks, digitalization, ongoing investments in R&D operations for the development of new manufacturing systems, and rising IT spending bolster the demand. The market growth is driven by advancements in IP technology, the proliferation of the media and entertainment industry, and a surge in live gaming and sports broadcasting. Technological advancements and equipment modernization, expanding 5G infrastructure, increasing adoption of smart devices, and burgeoning demand for live-streaming channels are expected to benefit the companies operating in the live IP broadcasting equipment market in the future.
According to a CII GT report, India's Animation and VFX industry is expected to expand from US$ 1.3 billion in 2023 to US$ 2.2 billion by 2026, resulting in an increase in its contribution to the Media and Entertainment (M&E) sector from 5% to 6%. According to the International Trade Administration (ITA), in 2024, the US M&E industry valued US$ 649 billion (of the US$ 2.8 trillion worldwide market). In 2023, foreign direct investment totaled US$35.2 billion in the motion picture and sound recording industry, and $8.9 billion in the radio and cable broadcasting industry. According to a CII GT report, India’s Animation and VFX sector is expected to expand from US$ 1.3 billion in 2023 to US$ 2.2 billion by 2026, increasing its contribution to the M&E industry from 5% to 6%. Data from YouTube revealed that watch time for live streams had increased by 250%. As per Stream Hatchet’s 2024 “Live Streaming Trends Report,” live streaming reported a 12% year-over-year increase in hours watched, reaching a total of 32.5 billion hours.
The demand for affordable and flexible solutions for remote contribution, live streaming, IP-based production, and AV-over-IP is increasing. The rising demand for ultra-high definition (UHD) content, the alteration to cloud-based products, solutions, apps, and open architecture, investments in high-speed broadband infrastructure, demand for multi-screen video consumption, and developments in over-the-top (OTT) services fuel market growth. In May 2022, Sony Sports Network announced in India that Roland-Garros 2022, the second Grand Slam event, to be aired in four regional languages for live broadcast. The tournament was streamed on Sony Sports Network’s on-demand OTT platform, SonyLIV. In mid-March 2020, Google reported a 300–500% increase in searches for live-streaming platforms.
There is a growing requirement to optimize network bandwidth and expand the consumer base for live streaming content. In April 2023, Google announced that bring together over 800 live streaming channels, including NBC, CBS, ABC, and Fox, into a novel guide in the Google TV interface. Organizations focus on digital technologies to build a brand and showcase new products for manufacturing low-cost hardware intended for the broadcaster, with live streaming at the forefront. In 2021, Innovative Systems, Inc. (US) partnered with Midwest Video Solutions (US) to provide a fully hosted end‐to‐end streaming video service. In 2021, FilmMyMatch (US) entered into an agreement with JOYMO (Norway) to provide live streaming, video management, and production services to customers across the UK. According to the Vedico, more than 70% of Gen Z consumers show a clear preference for live content over traditional television, driven by their desire for authentic experiences and real-time engagement. In January 2025, Comcast introduced Sports & News TV, a new video offering for Xfinity Internet subscribers that consolidates live news coverage, premier sporting events from the NFL, NBA, NHL, MLB, and NCAA, along with popular movies, TV shows, and primetime programming into a single, comprehensive package. Thus, ongoing technological advancements and increasing demand for live-streaming channels are expected to provide future growth opportunities for the live IP broadcasting equipment market.
Key segments that contributed to the derivation of the live IP broadcast equipment market analysis are product type and application.
The regional trends and factors influencing the Live IP Broadcast Equipment Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Live IP Broadcast Equipment Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2024 | US$ 1.84 Billion |
| Market Size by 2031 | US$ 5.66 Billion |
| Global CAGR (2025 - 2031) | 17.6% |
| Historical Data | 2021-2023 |
| Forecast period | 2025-2031 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Live IP Broadcast Equipment Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Live IP Broadcast Equipment Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The live IP broadcast equipment market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. Key developments in the live IP broadcast equipment market are listed below:
(Source: Belden, Press Release, September 2024)
(Source: Grass Valley, Press Release, June 2024)
The "Live IP Broadcast Equipment Market Size and Forecast (2021–2031)" provides a detailed analysis of the market covering the areas mentioned below:
Advancements in IP technology, growth in the media and entertainment industry and surge in live gaming and sports broadcasting are factors to further drive the demand for live IP broadcasting equipment.
Surging demand for live streaming from industries is a potential trend for the live IP broadcasting equipment market.
The key players, holding majority shares, in live IP broadcasting equipment market includes Ross Video LTD, Sony Corporation, Cisco Systems, Inc., Belden Inc., and TEKTRONIX, INC.
Asia Pacific is anticipated to grow with the highest CAGR over the forecast period.
The Asia Pacific held the largest market share in 2024.
The live IP broadcasting equipment market was estimated to be US$ 1.84 billion in the year 2024 and is expected to grow at a CAGR of 17.6%, during the forecast period 2025 - 2031.