Live IP Broadcast Equipment Market is expected to reach US$ 5.66 Billion by 2031

Advancements in IP Technology Fuel Live IP Broadcast Equipment Market Growth

According to our latest study, "Live IP Broadcast Equipment Market Size and Forecast (2021–2031), Global and Regional Share, Trend, and Growth Opportunity Analysis – By Product Type, Application, and Geography," the market was valued at US$ 1.84 billion in 2024 and is expected to reach US$ 5.66 billion by 2031; it is estimated to register a CAGR of 17.6% during 2025–2031. The report includes growth prospects owing to the current live IP broadcast equipment market trends and their foreseeable impact during the forecast period.    

Over the last few decades, consumers' demand for better-quality audio and video has propelled the need for advanced broadcasting equipment and technology. Advancements in IP technology are transforming live broadcast production by offering more flexible, scalable, and cost-efficient workflows. Unlike traditional SDI-based systems, IP networks enable remote and cloud-based production, enhancing the efficiency and adaptability of live broadcasts. Industry standards such as SMPTE ST 2110 ensure seamless interoperability, while IP infrastructure supports high-resolution formats, including 4K and 8K, with ease.

Live IP Broadcast Equipment Market Analysis — by Geography

Source: The Insight Partners Analysis

With content produced in 4K and UHD formats, transmission in similar formats for enhanced viewing quality has accelerated the demand for IP live-production technology. Whether for remote production, collaboration, or operation, broadcast professionals leverage IP streaming technology to collaborate in real time with content creators. In January 2022, Magewell launched its  Ultra Encode family of universal live media encoders, providing H.265, H.264, and NDI|HX encoding with multi-protocol support for live streaming, remote contribution to IP-based production, and AV-over-IP. Further, at NEP Group’s 2022 IBC Show appearance, it launched TFC Flow, an easy-to-use IP-based “DIVA” tool. TFC Flow offers control of intercom, data, and audio and video signal flow within a unified live event network. It is powered by NEP’s exclusive, multipurpose control web-based platform, Total Facility Control (TFC). TFC Flow has the power and scalability of IP/2110 while removing the complexity that comes along with it, making network configuration fast, easy, and secure. Thus, rising advancements in IP technology fuel the live IP broadcasting equipment market growth.

Belden Inc.; Cisco Systems, Inc.; Evertz; EVS Broadcast Equipment; Sony Corporation; Harmonic Inc.; Grass Valley; Ross Video LTD; AJA Video Systems, Inc.; and Imagine Communications are among the key players profiled in the live IP broadcast equipment market report. Other major players were also studied and analyzed in the market study to get a holistic view of the market and its ecosystem. 

The report includes the live IP broadcast equipment market forecast by product type, application, and geography. Based on product type, the live IP broadcasting equipment market is segmented into transmitters and gap fillers, encoders and converters, amplifiers, antennas, modulators and repeaters, routers and switches, video servers, IP Synchronization Equipment, PTP Servers, and others. In terms of revenue, the routers and switches segment held the largest live IP broadcast equipment market share and is expected to register the highest CAGR during the forecast period.

The scope of the live IP broadcast equipment market report focuses on North America (the US, Canada, and Mexico), Europe (Spain, the UK, Germany, France, Italy, and the Rest of Europe), Asia Pacific (South Korea, China, India, Japan, Australia, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America). Asia Pacific dominated the market in 2023, followed by Europe and APAC.

The market in Asia Pacific is segmented into Australia, China, Japan, India, South Korea, and the Rest of APAC. In terms of revenue, China held the largest live IP broadcast equipment market share in APAC. According to a recent report by the China Internet Network Information Center (CNNIC), as of December 2023, China recorded 1.09 billion internet users, reflecting a year-over-year increase of 24.8 million. This growth raised the country's internet penetration rate to 77.5%. The rising internet penetration, coupled with the large population of the country, is resulting in a growing number of online live-streaming service users in China. This factor generated the demand for live IP broadcasting equipment to meet the surging demand for real-time information about sports and news. The presence of several market players in China providing live IP broadcasting equipment has fueled the exports of broadcast equipment in the country. According to Observatory of Economic Complexity (OEC), in 2023, China exported US$ 307 billion worth of broadcasting equipment, making it the 1st largest exporter of broadcasting equipment globally and 1st most exported product in China. Thus, strong exports from China to countries including the US, Hong Kong, the Netherlands, Japan, and the UAE drive the live IP broadcast equipment market growth in China.

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