Beauty Devices

13.7% Global CAGR for Beauty Devices Market Market to achieve US$ 80,741.48 Mn by 2027

Procter & Gamble and L’OREAL GROUP-Notable Market Players in Beauty Devices Market

Beauty devices are made and sold for the purpose of enhancing the physical attractiveness of users. These devices come in handy and are very useful for the cosmetic usage area including skin related issues, such as acne, wrinkles and scars usage areas among others. The market for beauty device is expected to witness huge growth due to changing consumer psyche towards beauty and wellness and increasing prevalence of age-related skin issues.

Market leaders operating in the market have undertaken various organic growth strategies in the beauty devices market. The beauty devices market majorly consists of the players such as NuFACE, L’OREAL GROUP, Procter & Gamble, Koninklijke Philips N.V., Panasonic Corporation, TRIA BEAUTY, FOREO, YA-MAN LTD, ZIIP, Silk’n, Nu Skin Enterprises, Inc., MTG Co., Ltd and others. Several organic approaches, such as product launches, and expansion in the beauty devices Market, have resulted in the positive growth of the market. Product launches help the company to strengthen its product offering and the customer base, which allows the company to hold a strong position in the market. Similarly, utilizing expansion activities, it is easy to venture into untapped economies and use the opportunities being offered.

Below is the list of the growth strategies done by the players operating in the beauty devices market:




Nu Skin launched new ageLOCNutriol Scalp & Hair System. The product is clinically proven to increase hair volume, softness, thickness and shine along with scalp health and stronger hair down to the roots.


Nu Skin launched ageLOC LumiSpa Accent and ageLOC LumiSpa IdealEyes. These are clinically proven targeted treatment to improve the appearance of skin around the eyes.


Philips has launched a new Satinelle Advanced Epilator that deliver longer-lasting hair removal. With this innovation, the company is offering an effective, at-home hair removal solution for women worldwide.



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