The increasing adoption of digital education system and increasing population of immigrants for higher education is significantly driving the global digital English language learning market
The digital English language learning is witnessing a huge adoption in APAC region during the forecast period. Various service providers operating in the market are focused on offering digital English language learning with advanced features and competitive price. Further, the increasing adoption of cloud technology is enabling service providers to offer cloud-based services to their customers. Digital English language learning market is witnessing multiple partnerships, mergers, and acquisitions among the players for the development of advanced offerings.
Some of the key players in the digital English language learning market are BABBEL, BUSUU LTD, CAMBRIDGE UNIVERSITY PRESS, CENGAGE LEARNING HOLDINGS II, INC, DUOLINGO, EF EDUCATION FIRST
ELSA, CORP, HOUGHTON MIFFLIN HARCOURT, MCGRAW-HILL EDUCATION, INC., MONDLY, MACMILLAN (SPRINGER NATURE), NEW ORIENTAL EDUCATION & TECHNOLOGY GROUP INC, OXFORD UNIVERSITY PRESS, PEARSON PLC, ROSETTA STONE INC, SANAKO CORPORATION, TRANSPARENT LANGUAGE, VIPKID, VOXY, and WORDDIVE LTD for a considerable share of the market owing to its service offerings and regional presence.
The key players are making significant investments in the research and developments to offer advanced services to its customers. For instance, in 2019, Babbel and Cambridge English together launched Babbel English Test that would allow allows adult learners of English to assess their listening and reading skills online from level A1 (beginner) up to and including B1 (intermediate).
Many global and regional players are present in the digital English language learning market to offer diversified courses to its customers. The partnership and acquisition remain the key strategy to enhance the service portfolio and to expand the footprints in different geographies. Few of the market related key developments are mentioned below-
|2019||Rosetta Stone introduced its new and improved iPhone app which leverages augmented reality and machine learning to help the language learners. The new app is expected to simulate a real-life experience by providing the learner with new words, phrases and voices of native speakers||North America|
|2018||VIPKid launched English learning program with Disneyland as well as a local tourism organization from California.Under the program student would be able to learn some knowledge points while touring Disneyland||North America|
|2017||Pearson announced a strategic alliance with Duolingo with the aim of developing mobile language learning content for students in higher education. The partnership is anticipated to help Pearson to increase its presence on mobile and enhance the engagement with students||Asia Pacific|