Digital English Language Learning Market Growth and Recent Trends by 2030

[Research Report] The digital English language learning market was valued at US$ 4.22 billion in 2022 and is expected to reach US$ 15.03 billion by 2030; it is estimated to record a CAGR of 17.2% from 2022 to 2030.

The digital English language learning market trends include the increasing use of virtual reality and augmented reality.

Analyst Perspective:

English is the most preferred language in terms of business perspectives across the world, and close to 30 nations have English as their primary language for communication. As a result, the language has been given importance by various industry sectors as a common language for communication. Owing to rising business expansion to different parts of the world as a result of increasing globalization, English is considered a mandatory communication language, which drives the digital English language learning market growth. Digital English language learning encompasses digital content and products that facilitate easy learning through various ICT-based interactive tools. Various interactive tools include mobile applications, e-books, audio clips, videos, games, digital software, and online tutoring.

The digital English language learning market is highly competitive and fragmented. As leading companies in this market continue to expand their addressable market by diversifying their client base, expanding their current product portfolio, and developing new applications and markets, all the key players face a growing level of competition, both from start-ups and the leading established companies in the world. Several companies in the value chain acquire or merge with other players in the market to maintain their position and provide efficient solutions to their customers.  

Digital English Language Learning Market Overview:

Digital revolution has transformed almost every aspect of society. The tremendous progress in the information and communication technology (ICT) industry has brought a paradigm shift in various business sectors, including education. Digitalization has had a far-reaching impact on the education sector, where the power of technology has been harnessed to simplify learning processes by making them interactive for students. Rise in digitalization in the educational sector drives the digital English language learning market growth as digital English language learning platforms help students enhance their English language proficiency in an innovative and interactive way.

With the rising penetration of artificial intelligence (AI) in the technological sector, the English language learning industry is expected to change significantly. The incorporation of AI in English language learning tools enables customized language learning solutions to be provided based on the data assembled from multiple sources. Many other tools are also being put into R&D and then commercial uses to make English language learning easier and more interactive, which leads to the adoption of digital English language learning platforms for learning English. Thus, the use of AI technology for learning English is likely to have a significant impact on the digital English language learning market size in the next few years.

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Digital English Language Learning Market: Strategic Insights

Digital English Language Learning Market Driver:

Rising Digitalization in Educational Sector Propels Digital English Language Learning Market Growth

In the 21st century, technology is taking over every industry. The educational sector in developing countries is one of the industries where digitalization is evolving rapidly. Developing countries such as China, India, and Brazil are witnessing high demand for digitalized education. Schools in China, South Korea, and Australia aim to prepare their students to be at par with the rapidly changing digitalized world. Digitalization in the educational sector is the key factor driving English language learning in non-English-speaking countries such as China, Japan, and the UAE. India is one of the top countries where digitalization in the educational sector is booming, and it is estimated to create a massive market in the coming years.

Digitalized learning involves several techniques that enhance students' ability to learn, speak, and write English and learn other subjects. A few techniques include online courses, digital textbooks, online examinations, and animation. Digitalized education has modernized the educational sector in various countries across the globe, and several other developing countries are increasingly adopting the same in order to prepare students to meet the standards of students in various Western countries. Also, various companies are launching English learning platforms. For instance,  iCourse International was officially launched by the Higher Education Press of China on April 28, 2020. English is the main language of the platform, along with other language versions. Similarly, XuetangX released the international version of the MOOCs platform in April 2020, together with the first batch of 109 online courses in English.

Increased demand for online English grammar classes among students in countries such as China, India, Brazil, and the UAE and the modern techniques adopted by schools, universities, and educational institutes facilitate the growth of the digital English language learning market.

Digital English Language Learning Market Segment Analysis:

The digital English language learning market  is segmented on the basis of product type, business type, and end user. Based on product type, the market is segmented into cloud and on-premise. By business type, the market is segmented into B2B and B2C. Based on end user, the market is segmented into non-academic learners and academic learners.

The cloud segment held a larger digital English language learning market share in 2022 and expected to record a higher CAGR during the forecast period. Cloud-based digital English language learning refers to online courses. Owing to the increasing internet penetration worldwide, companies offering online study materials to enhance English learning capabilities are benefiting. These online platforms enable the students to learn from the courses and also facilitate the students with online examinations to evaluate themselves on the basis of their merit. E-books and online study materials are gaining huge popularity as they allow students to learn from different web content. Also, online webinars, online coaching, and online classes help students with instant hints and feedback, improving their English learning capabilities.

The significant rise in internet penetration is driving the digital English language learning market expansion for the cloud segment. Also, the use of smartphones and tablets helps students study from anywhere and improve their English speaking and writing skills.

Digital English Language Learning Market Regional Analysis:

The scope of the digital English language learning market report covers North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. In terms of revenue, Asia Pacific dominated the market share in 2022.

APAC consists of countries such as China, India, Australia, Singapore, and South Korea. These countries have enhanced education levels. They are using every possible method and model to improve English proficiency with the objective of increasing the number of English-speaking individuals. According to EF Education's First English Proficiency Test, Asia holds the second position after Europe among non-native English-speaking individuals. Countries in APAC have been investing substantially over the years in leveraging English and have lucrative opportunities for English learning.

Digital transformation is another factor that has heavily influenced the APAC educational sector in recent years. China and Australia are the most prominent countries to implement digital education in universities and schools. Digital education also provides English language learning. However, South Korea and China lead the APAC digital English language learning market share. India has implemented various initiatives to increase digital education under the "Digital India" initiative. Similarly, DIKSHA is India's digital infrastructure for providing quality e-content for school education in (UnitTests) UTs and QR-coded Energized Textbooks for all grades. Till June 2023, DIKSHA has clocked more than 5,240 million learning classes, more than 61,250 million learning minutes, and more than 22 million learning sessions. Such initiatives are helping the digital English language learning market to grow significantly in APAC.

The regional trends and factors influencing the Digital English Language Learning Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Digital English Language Learning Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Digital English Language Learning Market Report Scope

Digital English Language Learning Market Players Density: Understanding Its Impact on Business Dynamics

The Digital English Language Learning Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Key Player Analysis:

The digital English language learning market analysis is based on the annual performances of major players such as EF EDUCATION FIRST; ELSA, Corp.; Houghton Mifflin Harcourt Co; MACMILLAN; OXFORD UNIVERSITY PRESS; Pearson Plc; Sanako Corporation; Babbel GmbH; Transparent Language; Vipkid; CAMBRIDGE UNIVERSITY PRESS; Voxy; Chegg Inc; Duolingo Inc; INLINGUA INTERNATIONAL LTD.; Berlitz Corporation; and IXL Learning. Several other key market players were analyzed to get a holistic view of the market and its ecosystem.

Recent Developments:

The digital English language learning market report emphasizes the key factors bolstering the market and prominent players' developments. Market players focus on inorganic and organic strategies for their business growth. As per company press releases, below are a few recent key developments:

• In July 2023, Berlitz turned to Microsoft, specifically to Azure AI Speech and its pronunciation assessment capabilities. With this technology, Berlitz can deliver the fastest, most effective way to learn a new language, but with the added flexibility to allow Berlits to reach more learners.
• In March 2021, personalized learning products developer IXL Learning acquired Rosetta Stone, a technology-based language education platform.