As more people move to cities, they demand clean and pure drinking water and municipalities provide it through household taps. hard water minerals can corrode modern home appliances by developing a film of calcium over time, resulting in issues such as clogged pipes, reduced water pressure, and popping sounds in the water heater. Therefore, consumers use water softeners for residential purposes as hard water drastically lowers the lifespan of early modern appliances, such as dishwashers, coffee machines, and water heaters. People utilizing hard water also experience skin problems, such as itching, dry scalp, and dry skin, due to the minerals settling on the skin. Thus, increasing demand for clean and safe drinking water from residential and municipal end use propels the use of water softeners, which drives the growth of the water softeners market.
RISE IN URBANIZATION TO INFLUENCE MARKET GROWTH
According to the United Nations Department of Economic and Social Affairs (UN DESA), the global urban population has increased dramatically from 751 million in 1950 to 4.2 billion in 2018. In addition, the most urbanized regions are North America with 82% of its populace living in cities in 2018, Latin America and the Caribbean with 81%, Europe with 74%, and Oceania with 68%. Urbanization rate in Asia is now approaching 50%. On the other hand, Africa remains largely rural, with only 43% of its populace residing in cities. Therefore, rapid urbanization, migration of people from villages and small towns to metropolitan cities, and surge in population in tier 1 and tier 2 cities have created a need for effective water softeners and clean drinking water, which bolster its market growth.
3M, Whirpool Corporation, General Electric Company, Kinetico Incorporated, Culligan Italiana S.P.A have been identified as key companies operating in the water softeners market. These companies are operating in various countries worldwide, which helps them in catering to a wider customer base. These market players are highly focused towards the development of high quality and innovative product offerings to fulfil the customer’s requirements.