Water Softeners Market Size, Industry analysis and Forecast to 2028

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Water Softeners Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Salt-Based Water Softeners and Salt-Free Water Softeners) and Application (Industrial, Residential, Municipal, and Others)

Publication Month: Jul 2021 | Report Code: TIPRE00003695 | No. of Pages: 147 | Category: Consumer Goods | Status: Published

The water softeners market is expected to grow from US$ 10,255.17 million in 2021 to US$ 13,558.77 million by 2028; it is estimated to grow at a CAGR of 4.1% from 2021 to 2028.

Hard water drastically lowers the life of appliances such as dishwashers, coffee machines, and water heaters due to the build-up of calcium and magnesium. Water softeners help in removing calcium and magnesium ions from hard water and are thus widely used in residential purposes and municipal applications. In addition, rapid urbanization, migration of people from villages and small towns to metropolitan cities, and surge in population in tier 1 and tier 2 cities have created a need for effective water softener systems. According to the United Nations Department of Economic and Social Affairs (UN DESA), the global urban population has increased dramatically from 751 million in 1950 to 4.2 billion in 2018. These factors are driving the demand for soft water for various purposes, which simultaneously translate into a growing need for water softeners.

The water softeners market in APAC is expected to grow at the highest CAGR during the forecast period. The demand for water softeners is likely to increase in the coming years as the commercial sector across APAC is expected to grow at a rapid pace. Commercial apartments, restaurants, hotels, laundromats, hospitals, and others are installing water softening units to facilitate ease of use and extend the lifetime of their water-handling equipment.

Impact of COVID-19 Pandemic on Water Softeners Market

The ongoing COVID-19 pandemic has drastically altered the status of the water softeners market and has adversely impacted its growth. The outbreak of COVID-19 has declined operational efficiency and interrupted the value chain owing to the sudden closure of national and international boundaries, thereby creating revenue loss and damage. The disruptions in the value chain have restricted the supply of raw materials, resulting in hindered growth of the market and affecting the development of the end-use markets. However, as economies are planning to revive their operations, the demand for water softeners is expected to rise globally in the coming months.

Water Softeners Market

Water Softeners Market

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Market Insights

Surging Demand for Salt-Free Water Softeners

Salt-free water softener chemically transforms the calcium and magnesium ions present in hard water so that they do not stick  to surfaces and form scale buildup. They are easy to set up and require less maintenance, as well as less expensive than salt-based softeners. Thus, the increasing demand for salt-free water softeners is expected to become a key trend in the water softeners market in the coming years.

Type-Based Insights

Based on type, the water softeners market is segmented into salt-based water softeners and salt-free water softeners. The salt-based water softeners segment accounted for a larger market share in 2020. Salt-based water softener is a filtration unit that converts hard water into soft water using the ion-exchange mechanism. It is used to remove hardness-causing minerals such as calcium and magnesium from the water.

Water Softeners Market, by Type – 2020 and 2028

Water Softeners Market, by Type – 2020 and 2028

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Application-Based Insights

Based on application, the water softeners market is segmented into industrial, residential, municipal, and others. The industrial segment accounted for the largest market share in 2020. Water softeners are extensively used across various industries, such as food & beverages, manufacturing, chemical, and oil & gas, to prevent interior corrosion of equipment and pipelines and to recycle wastewater. High levels of hardness-causing salts in water can lead to an increase in energy expenditure, failure of industrial equipment, or perhaps cause the system to fail entirely. Water softener systems treat hard water, thereby making it suitable for industrial use.

Strategic Insights

Report Coverage - Water Softeners Market
Report CoverageDetails
Market Size Value inUS$ 10,255.17 Million in 2021
Market Size Value byUS$ 13,558.77 Million by 2028
Growth rateCAGR of 4.1% from 2021-2028
Forecast Period2021-2028
Base Year2021
No. of Pages147
No. of Tables56
No. of Charts & Figures68
Historical data availableYes
Segments coveredType and Application
Regional scopeNorth America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country scopeUS, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
Report coverageRevenue forecast, company ranking, competitive landscape, growth factors, and trends
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A few players operating in the water softeners market are Atlas Filtri, A.O. Smith Water Technologies, Culligan Italiana S.P.A, 3M, Euraqua Europe, Water2Buy, Viessmann Climate Solutions Se, Cillit, Depurchem, BWT Holding GmBH, Whirlpool Corporation, General Electric, Ecowater Systems LLC, Kinetico Incorporated, and Harvey Water Softeners Limited. The companies operating in the market have realized the immense potential of the water softeners market, owing to which they have begun adopting strategies such as mergers & acquisitions, and research & development to expand customer base and gain significant share in the global market, which also allows them to maintain their brand name globally.

Report Spotlights

  • Progressive industry trends in the water softeners market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the water softeners market from 2019 to 2028
  • Estimation of global demand for water softeners
  • Porter’s five forces analysis to illustrate the market competitiveness
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook as well as factors driving and restraining factors of the water softeners market
  • Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
  • Market size of water softeners at various nodes
  • Detailed overview and segmentation of the market, as well as the water softeners industry dynamics
  • Market size of water softeners in various regions with promising growth opportunities

Water Softeners Market – by Type

  • Salt-based Water Softeners
  • Salt-free Water Softeners

Water Softeners Market – by Application

  • Industrial
  • Residential
  • Municipal
  • Others

Company Profiles

  • Atlas Filtri
  • A.O. Smith Water Technologies
  • Culligan Italiana S.P.A
  • 3M
  • Euraqua Europe
  • Water2Buy
  • Viessmann Climate Solutions Se
  • Cillit
  • Depurchem
  • BWT Holding GmBH
  • Whirlpool Corporation
  • General Electric
  • Ecowater Systems LLC
  • Kinetico Incorporated
  • Harvey Water Softeners Limited

Frequently Asked Questions

Based on application, the industrial segment dominated the market in 2020 and is expected to maintain its dominance throughout the forecast period. Water softeners are extensively used across various industries including food and beverage industry, manufacturing, chemical, oil & gas, and others to prevent interior corrosion in equipment and pipelines and to recycle the wastewater. High levels of hardness-causing salts in water can lead to increase in energy expenditure, failure of industrial equipment, or perhaps cause the system to fail entirely. Water softener systems treat the hard water making it suitable for industrial use.
The major players operating in the global water softeners market are Atlas Filtri, A.O. Smith Water Technologies, Culligan Italiana S.P.A, 3M, Euraqua Europe, Water2Buy, Viessmann Climate Solutions Se, Cillit, Depurchem, BWT Holding GmBH, Whirlpool Corporation, General Electric, Ecowater Systems LLC, Kinetico Incorporated, and Harvey Water Softeners Limited and many others.
In 2020, Asia-Pacific accounted for the largest share of approximately 31% in the global water softeners market. The current demand for municipal water treatment across Asia-Pacific has significantly increased to fulfil the rising demand for drinking water and sanitary facilities. With rising population, the consumption of water is rapidly increasing across the region. Water with high levels of hardness and pollutants is not safe for consumption. Some parts in the countries such as China and India are suffering from the problems of hard as well as polluted water. Therefore, water softeners are projected to witness a potential demand across Asia-Pacific.
The salt-based water softeners segment is expected to dominate the market during the forecast period. Salt-based water softener is a filtration unit that converts hard water into soft water using the ion-exchange mechanism. It is used to remove hardness-causing minerals such as calcium and magnesium from the water. Salt-based water softeners are expected to witness notable demand in the market owing to their growing application across the industrial as well as residential sector.
The global water softeners market growth is majorly influenced by determinants such as rise in urbanization, rise in industrialization in several emerging economies, product innovations, and availability of substitutes for water softeners.
The market for water softeners is significantly competitive due to the presence of several regional and local manufacturers. The market is expected to remain lucrative during the upcoming years due to the widening end use of water softeners. The initial investment required to commence a water softener manufacturing plant is significantly high due to the high cost of raw materials and components, requirement of high capital, and significant installation cost. The regulatory framework in the market is rigid due to heavy regulations in some markets such as the US and Europe, however a majority of players comply with the basic regulations. Additionally, the competition from the existing players is intense and poses as a threat for the new entrants.

The List of Companies - Water Softeners Market

  1. Atlas Filtri
  2. A.O. Smith Water Technologies
  3. Culligan Italiana S.P.A
  4. 3M
  5. Euraqua Europe
  6. Water2Buy
  7. Viessmann Climate Solutions Se
  8. Cillit
  9. Depurchem
  10. BWT Holding GmbH
  11. Whirlpool Corporation
  12. General Electric
  13. Ecowater Systems LLC
  14. Kinetico Incorporated
  15. Harvey Water Softeners Limited
  • Highlights key business priorities to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the global water softeners market, thereby allowing players to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
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