مقدمة عن السوق
مشروب الزنجبيل هو مشروب غازي بنكهة الزنجبيل. يستخدم الزنجبيل بشكل عام في حالات جفاف والتهاب الحلق والإمساك والغثيان والقيء وما إلى ذلك، وبالتالي يعتبر مشروبًا صحيًا، ويتزايد الطلب عليه في السوق. يتم أيضًا خلط الزنجبيل مع نكهة النعناع للحصول على المذاق الإضافي للمشروب ككل. في بعض الأحيان يستخدم الناس أيضًا مشروب الزنجبيل بنكهة البيرة كبديل للمشروبات الكحولية.ديناميكيات السوق
شهد سوق مشروب الزنجبيل نموًا كبيرًا بسبب عوامل مثل نمو صناعة المواد الغذائية. علاوة على ذلك، فإن عوامل مثل ارتفاع الدخل المتاح وإدخال نكهات جديدة في السوق هي عوامل توفر فرصة سوقية ضخمة للاعبين الرئيسيين العاملين في سوق مشروب الزنجبيل. ومع ذلك، من المتوقع أن تؤدي المخاوف المتزايدة بشأن السكريات المضافة والمكونات الاصطناعية إلى إعاقة النمو الإجمالي لسوق مشروب الزنجبيل.نطاق السوق
يعد "تحليل سوق جعة الزنجبيل العالمية حتى عام 2028" دراسة متخصصة ومتعمقة لصناعة الأغذية والمشروبات مع التركيز بشكل خاص على تحليل اتجاهات السوق العالمية. يهدف التقرير إلى تقديم نظرة عامة على سوق مشروب الزنجبيل مع نوع تجزئة السوق التفصيلي وقناة التوزيع والجغرافيا. من المتوقع أن يشهد سوق مشروب الزنجبيل العالمي نموًا مرتفعًا خلال الفترة المتوقعة. يقدم التقرير إحصائيات أساسية عن حالة السوق للاعبين الرائدين في سوق مشروب الزنجبيل ويقدم الاتجاهات والفرص الرئيسية في السوق.تقسيم السوق
يتم تقسيم سوق مشروب الزنجبيل العالمي على أساس النوع وقناة التوزيع. على أساس النوع، ينقسم سوق مزر الزنجبيل العالمي إلى مزر الزنجبيل الذهبي ومزر الزنجبيل الجاف. على أساس قناة التوزيع، ينقسم سوق مشروب الزنجبيل العالمي إلى متاجر صغيرة ومحلات سوبر ماركت/هايبر ماركت ومتاجر متخصصة وغيرها.الإطار الإقليمي
يقدم التقرير نظرة عامة مفصلة عن الصناعة بما في ذلك المعلومات النوعية والكمية. ويقدم لمحة عامة وتوقعات لسوق مشروب الزنجبيل العالمي بناءً على مختلف القطاعات. كما يوفر تقديرات لحجم السوق والتوقعات من عام 2020 إلى 2028 فيما يتعلق بخمس مناطق رئيسية، وهي: أمريكا الشمالية وأوروبا وآسيا والمحيط الهادئ (APAC) والشرق الأوسط وأفريقيا (MEA) وأمريكا الجنوبية. يتم تقسيم سوق مشروب الزنجبيل حسب كل منطقة لاحقًا حسب البلدان والقطاعات المعنية. ويغطي التقرير تحليل وتوقعات 18 دولة على مستوى العالم إلى جانب الاتجاه الحالي والفرص السائدة في المنطقة. يحلل التقرير العوامل التي تؤثر على سوق مشروب الزنجبيل من جانب الطلب والعرض ويقيم كذلك ديناميكيات السوق التي تؤثر على السوق خلال الفترة المتوقعة، أي السائقين والقيود والفرص والاتجاه المستقبلي. ويقدم التقرير أيضًا تحليلاً شاملاً للآفات لجميع المناطق الخمس وهي؛ أمريكا الشمالية وأوروبا وآسيا والمحيط الهادئ والشرق الأوسط وأفريقيا وأمريكا الجنوبية بعد تقييم العوامل السياسية والاقتصادية والاجتماعية والتكنولوجية التي تؤثر على سوق مشروب الزنجبيل في هذه المناطق.اللاعبين في السوق
تغطي التقارير التطورات الرئيسية في سوق مشروب الزنجبيل كاستراتيجيات نمو عضوية وغير عضوية. تركز العديد من الشركات على استراتيجيات النمو العضوي مثل إطلاق المنتجات والموافقات على المنتجات وغيرها مثل براءات الاختراع والأحداث. كانت أنشطة استراتيجيات النمو غير العضوي التي شهدها السوق هي عمليات الاستحواذ والشراكة والتعاون. وقد مهدت هذه الأنشطة الطريق لتوسيع الأعمال التجارية وقاعدة العملاء من اللاعبين في السوق. من المتوقع أن يوفر دافعو السوق من سوق مزر الزنجبيل فرص نمو مربحة في المستقبل مع تزايد الطلب على مزر الزنجبيل في السوق العالمية. فيما يلي قائمة ببعض الشركات العاملة في سوق مشروب الزنجبيل. يتضمن التقرير أيضًا ملفات تعريفية للشركات الرئيسية إلى جانب تحليل SWOT واستراتيجيات السوق في سوق مشروب الزنجبيل. بالإضافة إلى ذلك، يركز التقرير على اللاعبين الرائدين في الصناعة بمعلومات مثل ملفات تعريف الشركة والمكونات والخدمات المقدمة والمعلومات المالية لآخر 3 سنوات والتطور الرئيسي في السنوات الخمس الماضية.- • بيرتون • كوناجرا • فوكس • مجموعة هين السماوية • مجموعة جياشيل المحدودة • شركة الملك للمطاحن • كرافت هاينز • نستله • بريميير فودز • Unilever
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. Blenheim Bottling Company
2. Boylan Bottling Co.
3. Bruce Cost Ginger Ale
4. Buffalo Rock Company
5. Dr Pepper Snapple Group
6. Hansen Beverage
7. Honest Tea
8. Polar Beverages
9. Seagram
10. Zevia
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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