Fashion has always been perceived as pushing the envelope. With new trends and ideas, fashion has an eye toward the future. The fashion industry is expected to witness numerous innovations in the coming years as new technology and changing customer trends and demands will transform the industry. There has been rising acceptance of eye-based beauty and personal care products among consumers of varying ages for permanent, occasional, temporary, or regular use. False eyelashes add volume to one’s natural eyelashes and can have a transformational impact on one’s appearance. Willingness to spend significant amount of money on cosmetics has increased the growth of the cosmetic industry. The global middle-class population, which is the next potential consumer segment for the cosmetic industry, has grown significantly. With the increase in per capita disposable income among the middle-class population, their shopping behaviour and living standards are changing rapidly. Hence, such changing lifestyles, have led to growth of the cosmetics industry.
UPSURGE IN COSMETIC INDUSTRY TO INFLUENCE MARKET GROWTH
Europe and North America are the significant markets for the styling industry, accounting for more than 60% of the false eyelashes market, combined. Rapid urbanization and growing consumer demand for self- and pzrofessional- grooming products is expected to boost the market growth of false eyelashes.
Market players are highly focused towards launching innovative and natural looking false eyelashes serving different purpose such as providing instant volume, lengthening, etc. which help them in catering to different requirements of their customers. The companies have realized the developing potential pertaining to false eyelashes market and are highly involved in collaborating with various celebrities, social media influencers, and makeup artists to enhance brand awareness and brand image.
Some of the major key players operating in the global hair extension industry includes American International Industries; Kiss Products, Inc.; Esqido; PDC Brands; MAC Cosmetic.