Healthcare Gamification

Gamification in Healthcare: The Future of Medicine?


Gamification involves implementing game design techniques, game mechanics, and game style to solve problems, engage audiences, and make tasks more fun and engaging. Gamification is employed in health and wellness apps related to disease prevention, self-management, medical education-related simulations, medication adherence, and telehealth programs. In healthcare, it is primarily useful for behavioral changes, incentivizing people to increase their wellness by performing game-like tasks and receiving rewards.

CogniFit, Ltd. and Ayogo Health, Inc. – Notable Market Players in Healthcare Gamification Market

The healthcare gamification market majorly consists of the players such Cognifit, Mango Health, Bunchball, Ayogo Health Inc, .Fitbit, Inc., Akili Interactive Labs, Inc., Nike, Inc., Cohero Health, Inc., Higi Sh Llc, and Mysugr among others. The companies have been implementing various strategies that have helped the growth of the company and in turn have brought about various changes in the market. The companies have adopted several inorganic and organic strategies to accelerate their growth and improve their market position.

Below is the list of the growth strategies done by the players operating in the healthcare gamification market:



June, 2020

Akili received CE Mark certification for EndeavorRx, as a prescription digital therapeutic software for the treatment of pediatric patients with Attention Deficit Hyperactivity Disorder (ADHD).

November, 2019

Baxter International Inc. and Ayogo Health Inc., launched CKD&Me in several nephrology practices across the US. Baxter and Ayogo partnered to build CKD&Me, a unique app for smartphones and tablets that tailors its educational content to chronic kidney disease (CKD) patients’ individual learning needs.

March, 2019

Mango Health partnered with EnvoyHealth, the pharma services division of Diplomat. Mango Health will create a custom white-label version of its app, which Envoy will deliver to patients to complement its traditional hub services.



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