Healthcare Gamification Market Developments and Forecast by 2027

[Research Report] The healthcare gamification market is expected to reach US$ 35,982.7 million in 2027 from US$ 3,072.5 million in 2019. The market is estimated to grow with a CAGR of 36.2% from 2020-2027.

The growth of the market is attributed to factors such as increasing adoption of gamification in healthcare and rise in number of technology launches. However, difficulties in long-term user engagement are likely to hamper the growth of the market.

Market Insights

Increasing Adoption of Gamification in Healthcare

The introduction of games in health treatment was initiated in early 1975 and has played a major role in game therapy. Moreover, the games have recently caught attention in terms of therapeutic aspects with the integration of artificial intelligence and augmented reality into healthcare sector. The games offer the patients an ability to express themselves, which is not otherwise the case in majority of patient cases, thereby helping professionals to design a better therapy leading to effective treatment outcomes. Therefore, rising prevalence of chronic diseases such as mental illness and musculoskeletal and orthopedic conditions, which are treatable to an extent with gaming technologies, is expected to escalate the demand for healthcare gamification. Gaming therapy is found to be helpful in treating young patients who are familiar to interacting with technology constantly throughout the course of their lives. In addition, the introduction of novel technologies such as augmented reality (AR) and virtual reality (VR) in healthcare sector is helping the professionals to treat mental illness of patients and assisting in counseling sessions. For instance, in 2016, a team of game designers in the US introduced a DEEP-VR experience that guides users in an underwater environment to learn and combat the symptoms of anxiety and stress. Moreover, the incorporation of physical activities in video gaming allows the integration of VR into rehabilitation therapies. For instance, in October 2017, students from Rice University created a video game called Equilibrium for pediatric physical therapy. The game uses Wii Balance Board along with custom designed balanced bars that help to get the kids excited about improving their walking ability and learn balance. Thus, the increasing adoption of gamification for therapeutic purposes is driving the growth of the healthcare gamification market.

Healthcare Gamification Market: Strategic Insights

Game Type-Based Insights

Based on game type, the healthcare gamification market is segmented into casual games, serious games, and exercise games. In 2019, casual games accounted for largest share in the market owing to increasing adoption rate among children and older adults above 50 years owing to its benefits in improving cognitive skills and growing demand is accelerating companies to offer a wide range of fun casual games. However, over the forecasted years, exercise games are expected to grow at faster space as it comprises of fitness and interactive physical motion games. On the other hand, many healthcare providers have collaborated with exercise apps to encourage healthy habits among users. For instance, healthcare giant United Healthcare collaborated on a pilot program with the makers of ‘Dance, Dance Revolution’ on a gym-class friendly game to keep kids on their feet and off the couch.

Application-Based Insights

The healthcare gamification market, by application, is segmented into, fitness management, medical training, physical therapy, others. The fitness management segment held the largest share of the market in 2019. Also, the same segment is anticipated to register the highest CAGR in the market during the forecast period.

End User-Based Insights

Based on end-user, the healthcare gamification market is segmented into enterprise-based users, and consumer-based users. The enterprise-based users segment held the largest share of the market in 2019 and is estimated to register the highest CAGR in the market during the forecast period.

The healthcare gamification market players such as Cognifit, Mango Health, Bunchball, Ayogo Health Inc, .Fitbit, Inc., Akili Interactive Labs, Inc., Nike, Inc., Cohero Health, Inc., Higi Sh Llc, and Mysugr have been adopting several organic and inorganic strategies to enhance their revenue and market standings. For instance, in October 2020, TrialCard Incorporated launched a version 2.0 of Mango Health. This latest version provides third-party health service providers with access to Mango’s robust suite of patient support modules. This latest version of the Mango platform will be part of a fully integrated patient support program for the upcoming launch of a novel oral oncolytic.

The regional trends and factors influencing the Healthcare Gamification Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Healthcare Gamification Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Healthcare Gamification Market Report Scope

Healthcare Gamification Market Players Density: Understanding Its Impact on Business Dynamics

The Healthcare Gamification Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Healthcare Gamification Market– by Game Type

• Casual Games
• Serious Games
• Exercise Games

Healthcare Gamification Market– by Application

• Fitness Management
• Medical Training
• Physical Therapy
• Others

Healthcare Gamification Market– by End User

• Enterprise-Based Users
• Consumer-Based Users

Healthcare Gamification Market – by Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Italy
  • UK
  • Spain
  • Rest of Europe
• Asia-Pacific (APAC)
  • China
  • India
  • South Korea
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa (MEA)
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East &Africa
• South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America

Company Profiles

• Cognifit
• Mango Health
• Bunchball
• Ayogo Health Inc.
• Fitbit, Inc.
• Akili Interactive Labs, Inc.
• Nike, Inc.
• Cohero Health, Inc.
• Higi Sh Llc
• Mysugr