Opportunity Analysis - Genomics

Client: A Leading Biotechnology Company in the US

Business Objectives: 

Client wanted to expand in emerging markets, the client wanted to gain insights on below:

• What can be a value-based approach related to product pricing 
• Which countries have highest potential in terms of penetration of genomics and next-gen sequencing
• How is the technology roadmap for the novel genomic products & services

Scope defined: 

• Estimating the total market size of genomics in emerging countries and forecasting the same for the next 5 years
• Analyzing the influx of start-ups in genomics industry and their impact on the position of established players
• Furnishing strategies around propelling the penetration of innovative genomic sequencing platforms in emerging countries

Outcome Delivered: 

• Growing prevalence of chronic diseases in developing countries has augmented the demand for highly precise genomic testing services, which is likely to boost the emergence of start-ups in genomics and next-gen sequencing industry.
• Collaborating with other resourceful players for sharing the technologically advanced genomics platform can lead to consolidation of the market and allow companies to develop therapeutic assets

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