Der Markt für vernetzte Fitnessgeräte wurde im Jahr 2020 auf 510,55 Millionen US-Dollar geschätzt und soll bis 2028 3.472,69 Millionen US-Dollar erreichen; Von 2021 bis 2028 wird ein durchschnittliches jährliches Wachstum von 28,1 % erwartet.
Das steigende Fitness- und Gesundheitsbewusstsein steigert die Nachfrage nach vernetzten Fitnessgeräten. Die vernetzten Fitnessgeräte erfreuen sich immer größerer Beliebtheit, da sie Daten sammeln und auf dem Server speichern, auf den von überall aus zugegriffen werden kann. Fitnessclubs nutzen die neueste Technologie, um neue Kunden zu gewinnen, was die Nachfrage nach vernetzten Fitnessgeräten steigert. Allerdings sind kleine Fitnessstudios aufgrund der hohen Kosten nicht in der Lage, ihr System zu aktualisieren, was den größten Hemmfaktor für das Wachstum des Marktes für vernetzte Fitnessgeräte darstellt.
Auswirkungen der COVID-19-Pandemie auf vernetzte Fitnessgeräte Markt
Den neuesten Berichten zufolge gehören die USA, Indien, Brasilien, Frankreich, die Türkei, Russland, das Vereinigte Königreich, Italien, Spanien und Deutschland zu den am stärksten von der COVID-19-Pandemie betroffenen Ländern. Die COVID-19-Pandemie hat weltweit Auswirkungen auf den Industriesektor. Die Weltwirtschaft wurde im Jahr 2020 am stärksten getroffen, und dies könnte sich auch im Jahr 2021 fortsetzen. Diese Situation hat zu spürbaren Störungen im Geschäft von Fitnessstudios, Gesundheits- und Fitnessclubs, Schwimmbädern und Hotels geführt. Ein gravierender Rückgang der Wachstumsrate der genannten Unternehmen beeinträchtigt das Wachstum des globalen Marktes für vernetzte Fitnessgeräte, da sie diese Produkte in größerem Umfang nutzen.
Da Fitnessstudios in die Kategorie der nicht wesentlichen Dienstleistungen eingeordnet werden, haben die Regierungen dies getan Ihnen wurden ernsthafte Beschränkungen auferlegt, und sie stehen seit fast einem Jahr vor ernsthaften Problemen. Die Nutzung vernetzter Fitnessgeräte für Herz-Kreislauf-Training und Krafttraining ist stark zurückgegangen. Reiseverbote, Fabrikschließungen, Grenzsperren und Import-Export-Beschränkungen zur Bekämpfung des Ausbruchs von COVID-19 haben sich auf die Lieferung, Produktion und den Verkauf verschiedener Rohstoffe ausgewirkt, die für die Herstellung von Fitnessgeräten benötigt werden. Da es den Menschen jedoch nicht möglich ist, ins Fitnessstudio zu gehen, kaufen einige von ihnen lieber vernetzte Heim-Fitnessgeräte, um ihre Trainingsroutine fortzusetzen.
Lukrative Regionen für Anbieter von Infrarotkameras
Markteinblicke für vernetzte Fitnessgeräte
Steigende Nachfrage nach vernetzten Fitnessgeräten für Privathaushalte
Menschen haben je nach Beruf unterschiedliche Zeitpläne. Die allgemeinen Zeiten in Fitnessstudios und Gesundheitsclubs sind möglicherweise nicht für jeden Kunden geeignet. Außerdem sollten das Timing des Benutzers und das Timing des Trainers für die Trainingseinheit übereinstimmen. Es besteht eine große Chance in der Entwicklung und Herstellung erschwinglicher vernetzter Fitnessgeräte für den privaten Gebrauch, da die Benutzer Wert auf Privatsphäre und Komfort legen. Die Nachfrage nach intelligenten Fitnessgeräten steigt sowohl in Industrie- als auch in Entwicklungsländern. Dazu gehören vor allem Länder aus Nordamerika, Europa und dem asiatisch-pazifischen Raum. Darüber hinaus steigt das verfügbare Haushaltseinkommen in vielen Entwicklungsländern deutlich an.
In Anbetracht der Kaufkapazität und des verfügbaren Platzes zu Hause haben Hersteller auch die Möglichkeit, intelligente Geräte und Maschinen individuell anzupassen, was die Nachfrage erheblich steigern wird Connected-Fitnessgeräte im mittleren Preissegment.
Typbasierte Markteinblicke
Basierend auf dem Typ ist der Markt für Connected-Fitnessgeräte in Herz-Kreislauf-Training, Krafttraining und segmentiert Andere. Das Segment Herz-Kreislauf-Training dominierte den Markt. Die Cardio-Fitnessgeräte enthalten verschiedene Programme, Funktionen und Einstellungen, die oft nicht effektiv genutzt werden. Vernetzte Geräte helfen den Benutzern, die Vorteile verschiedener Cardio-Trainingsprogramme zu nutzen, die an die individuellen Bedürfnisse angepasst werden können.
Endbenutzerbasierte Markteinblicke
Basierend auf dem Endbenutzer, dem Vernetzten Der Markt für Fitnessgeräte ist in Wohn-, Fitnessstudio- und andere gewerbliche Nutzer unterteilt. Aufgrund des steigenden Gesundheitsbewusstseins und der zunehmenden Digitalisierung von Fitnessgeräten hält das Fitnessstudio-Segment weiterhin einen bedeutenden Marktanteil. Darüber hinaus gibt es einige Übungen, die besser im Fitnessstudio als zu Hause durchgeführt werden können.
Strategische Einblicke
Die auf dem Markt für vernetzte Fitnessgeräte tätigen Akteure konzentrieren sich auf Strategien wie Fusionen, Übernahmen, und Marktinitiativen, um ihre Marktpositionen zu behaupten. Nachfolgend sind einige Entwicklungen wichtiger Akteure aufgeführt:
Im Jahr 2021 gab Peloton bekannt, dass es die Übernahme von Precor, einem der größten globalen kommerziellen Fitnessgeräteanbieter mit einer bedeutenden Produktionspräsenz in den USA, offiziell abgeschlossen hat. Mit dieser Übernahme baut Peloton seine Produktionskapazitäten in den USA aus und geht davon aus, die Forschungs- und Entwicklungskapazitäten mit dem hochqualifizierten Team von Precor zu steigern und Pelotons Durchdringung des kommerziellen Marktes zu beschleunigen.
Im Jahr 2020 wird Matrix Fitness eines der schnellsten Unternehmen der Welt sein - wachsende kommerzielle Fitnessmarken haben mit der Einführung ihres durchdacht gestalteten Performance Plus-Laufbands die Art und Weise, wie die Fitnessbranche über Lamellenlaufbänder denkt, verändert. Das neu konzipierte Laufband bietet ein außergewöhnliches Lauferlebnis durch unübertroffene Leistung für Einrichtungen, die ihr Angebot mit einem Produkt differenzieren möchten, das traditionelle Designs übertrifft. Besitzer und Manager von Fitnesseinrichtungen können auf den Branchenmessen IHRSA und FIBO 2020 einen ersten Blick auf das Performance Plus-Laufband werfen.
Nach Typ
- Herz-Kreislauf-Training< /li>
- Krafttraining
- Andere
Vom Endbenutzer
- Wohnbereich
- Fitnessstudio< /li>
- Andere gewerbliche Nutzer
Nach Geografie
- Nordamerika
- USA
- Kanada< /li>
- Mexiko
- Europa
- Frankreich
- Deutschland < li>Italien
- Großbritannien
- Russland
- Restliches Europa
- Südafrika
- Saudi-Arabien
- VAE
- Rest von MEA
- Brasilien
- Argentinien
- Rest von SAM
Unternehmensprofile
- EGYM
- Life Fitness
- LES MILLS INTERNATIONAL LTD
- Technogym SpA
- Precor Incorporated
- Cybex International, Inc.
- Johnson Health Tech
- Draper, Inc.
- Nautilus, Inc.
- TRUE Fitness Technology, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Earlier, people didn’t have to take out dedicated time for exercise. Their daily routine was enough to burn those extra calories. Barring few jobs like product delivery, nursing, surgery, and some farming activities, almost all jobs in today’s time are moving towards sedentary work style. This is happening because automation is taking place in almost every walk of life. These all has given rise to insufficient physical activity among individuals. Insufficient physical activity in daily life is considered as one of the major risk factors for death all over the world. Inadequate physical activity is a crucial risk factor involved with non-communicable diseases (NCDs) like cancer, diabetes, and cardiovascular diseases. It also invites unwanted obesity in many people at very young age.
Physical conditioning that exercises the lungs, heart, and blood vessels is involved in Cardiovascular Training. Users utilize a broad range of connected cardiovascular equipment, such as elliptical, treadmills, upright bikes, arm bikes, alternative motion machines and rowing machines. They utilize this equipment for improving health of their heart, lowering blood pressure, and losing body weight. Expenditure on various types of gym equipment is expected to rise considering increasing concerns about cardiovascular disorders in youngsters all over the world because of fluctuating climate conditions and busy work life.
Considering not only the pandemic of COVID-19, otherwise also, people have got different timing schedules according to their professions. General timings in gyms and health club may not be suitable for very customer. Also, the user’s timing and trainer’s timing should match for the workout session. There lies a great opportunity in designing and manufacturing affordable connected gym equipment for residential use as users are inclining towards privacy and convenience. Demand for smart fitness equipment is increasing developed as well as developing countries. These majorly includes countries from North America, Europe, and Asia-Pacific region. Also, disposable house-hold incoming is increasing noticeably in many developing countries.
The List of Companies - Connected Gym Equipment Market
- EGYM
- Life Fitness
- LES MILLS INTERNATIONAL LTD
- Technogym S.p.A
- Precor Incorporated
- Cybex International, Inc.
- Johnson Health Tech
- Draper, Inc.
- Nautilus, Inc.
- TRUE Fitness Technology, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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