[Informe de investigación] El mercado de gomitas de CBD se valoró en 2.133,48 millones de dólares estadounidenses en 2021 y se prevé que alcance los 12.182,21 millones de dólares estadounidenses en 2028. Se espera que crezca a una tasa compuesta anual del 28,3% de 2021 a 2028.
Las gomitas de CBD son dulces masticables con infusión de aceite de CBD. El aceite de CBD tiene muchas ventajas. Ayuda a reducir el dolor y el estrés, debido a sus efectos antiinflamatorios y analgésicos. Además, mejora el sueño ya que induce a la calma controlando la ansiedad. Las regulaciones sobre el consumo de productos de CBD son diferentes en varios países. Sin embargo, los productos de CBD con un contenido de THC no superior al 0,3% son legales en Estados Unidos. Los fabricantes están lanzando gomitas aisladas 100% CBD y 0% THC debido a la creciente disputa sobre el contenido de THC. Se prevé que este factor abra nuevas oportunidades para el mercado de gomitas de CBD durante el período de pronóstico.
América del Norte tuvo la mayor participación del mercado mundial de gomitas de CBD en 2020, mientras que Se espera que Europa crezca significativamente durante el período previsto. Los productos de CBD están ganando gran popularidad en países como Estados Unidos y Canadá. Se prevé que la gran influencia de las redes sociales y las celebridades en las personas, junto con el aumento en la promoción de productos de CBD por parte de celebridades en sus cuentas de redes sociales, impulsará el mercado regional. Además, se espera que las regulaciones menos estrictas en los EE. UU. con respecto al uso de productos de CBD en comparación con otros países respalden el crecimiento del mercado de gomitas de CBD en América del Norte. Además, también se prevé que la sólida infraestructura minorista y la disponibilidad de una amplia gama de gomitas de CBD de diferentes marcas en varios canales minoristas en los EE. UU. impulsen el crecimiento del mercado de gomitas de CBD de América del Norte durante el período de pronóstico.
Perspectivas estratégicas
Impacto de la pandemia de COVID-19 en el mercado de gomitas de CBD
La pandemia de COVID-19 ha afectado a muchas industrias, incluida la comida y amp; industria de bebidas. La pandemia creó dificultades operativas debido a confinamientos, cierres de empresas e interrupciones en la cadena de suministro. La pandemia tuvo un impacto mixto en el mercado de las gomitas de CBD. Inicialmente, debido a los confinamientos y cierres de empresas, los fabricantes sufrieron una escasez de materias primas y mano de obra, lo que afectó a su producción y suministro. Sin embargo, a medida que las personas se preocuparon más por su salud, prefirieron productos que mejoran la salud. Las gomitas de CBD experimentaron una demanda significativa debido a sus efectos medicinales. Además, como el CBD ayuda a reducir el estrés y la ansiedad, la gente prefirió los productos de CBD para reducir el estrés relacionado con el trabajo y la pandemia. Estos factores impulsaron positivamente el crecimiento del mercado. Además, a medida que aumentan las tasas de vacunación y se relajan las restricciones gubernamentales, se espera que el mercado experimente un crecimiento positivo en los próximos años.
Desglose del mercado de gomitas de CBD: por región
Perspectivas del mercado
Creciente influencia de las redes sociales y las celebridades
Las redes sociales están desempeñando un papel vital a la hora de influir en los estilos de vida de las personas. Muchas celebridades y personalidades influyentes utilizan las redes sociales para promocionar productos. Los productos de CBD son ampliamente utilizados por celebridades y se promocionan fuertemente en sus cuentas de redes sociales. Por ejemplo, personalidades influyentes como Seth Rogan, Snoop Dogg, Olivia Wilde, Jay Z, Danny DeVito, Wiz Khalifa y Willie Nelson están promoviendo el uso del CBD. La mayoría de las celebridades han optado por lanzar su propia marca o invertir en un negocio basado en el cannabis. Celebridades y empresarias como Kim Kardashian y Martha Stewart utilizan gomitas de CBD para mejorar su sueño. Estas celebridades tienen una gran cantidad de seguidores en plataformas de redes sociales como Instagram, Twitter y Facebook. Por lo tanto, se espera que el aumento en la promoción de productos de CBD, incluidas las gomitas de CBD, por parte de las celebridades y una gran influencia de las celebridades en las personas impulsen el mercado de las gomitas de CBD en el futuro.
Información sobre categorías
Según la categoría, el mercado de gomitas de CBD se segmenta en sin azúcar y convencionales. Se proyecta que el segmento sin azúcar crecerá a la CAGR más rápida durante el período previsto. Las gomitas de CBD sin azúcar son ideales para los consumidores que prefieren reducir su consumo de azúcar y al mismo tiempo disfrutar de los efectos de las gomitas de CBD. En los últimos años, la gente ha estado muy preocupada por las calorías presentes en los alimentos y bebidas que consumen. La creciente conciencia calórica entre las personas está impulsando la demanda de gomitas de CBD sin azúcar. Las personas con diabetes también pueden consumir gomitas de CBD sin azúcar. Muchas empresas en el mercado ofrecen gomitas sin azúcar, veganas, sin gluten y orgánicas. Por ejemplo, CBD American Shamans ofrece gomitas de CBD exclusivas sin azúcar y sin gluten a sus consumidores conscientes de las calorías. Se prevé que este factor impulse el segmento en los próximos años.
Mercado de gomitas de CBD, por categoría: 2020 y 2028
Información sobre el canal de distribución
Según el canal de distribución, el mercado de gomitas de CBD se segmenta en tiendas especializadas, venta minorista en línea y otros. El segmento de tiendas especializadas representó la mayor participación de mercado en el mercado de gomitas de CBD en 2020. Las tiendas especializadas tienen una gran afluencia de clientes y una amplia variedad de productos. Los fabricantes de gomitas de CBD suelen preferir vender sus productos a través de tiendas especializadas, debido a su gran base de clientes. Además, las tiendas especializadas cuentan con personal capacitado que brinda orientación a los clientes en la elección del producto. Se espera que estos factores impulsen el crecimiento del segmento en los próximos años.
Los actores clave que operan en el mercado de gomitas de CBD incluyen Aurora Cannabis, Inc.; Canopy Growth EE.UU., LLC; Chamán americano CBD; Ciencias CV, Inc.; Diamante CDB; CBDfx; Miedos dominicales; CBD Medix; Reliva CBD; y Fab CBD.
Informe destacado
- Tendencias progresivas de la industria en el mercado de gomitas de CBD para ayudar a los jugadores a desarrollar estrategias efectivas a largo plazo< /li>
- Estrategias de crecimiento empresarial adoptadas por mercados desarrollados y en desarrollo
- Análisis cuantitativo del mercado de gomitas de CBD de 2019 a 2028
- Estimación de la demanda global de gomitas de CBD
- Análisis de las cinco fuerzas de Porter para ilustrar la eficacia de los compradores y proveedores que operan en la industria
- Desarrollos recientes para comprender el escenario competitivo del mercado
- Tendencias y perspectivas del mercado, así como factores impulsar y restringir el crecimiento del mercado de gomitas de CBD
- Asistencia en el proceso de toma de decisiones destacando las estrategias de mercado que sustentan el interés comercial, lo que lleva al crecimiento del mercado
- El tamaño del CBD Tamaño del mercado de gomitas de CBD en varios nodos
- Descripción detallada y segmentación del mercado, así como dinámica de la industria de gomitas de CBD
- Tamaño del mercado de gomitas de CBD en varias regiones con oportunidades de crecimiento prometedoras< /li>
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Growing awareness regarding the health benefits of CBD products and rising adoption among athletes and sportspersons are some of the key driving factors for CBD gummies market.
North America accounted for the largest share of the global CBD gummies market. The rising awareness about health benefits of CBD gummies drive the CBD gummies market in the region.
Based on distribution channel, the specialty stores segment held the largest market share owing to customers may prefer these options for ease and convenience to buy CBD gummies.
Based on category, the conventional segment accounted for the largest revenue share as conventional CBD gummies are easily available in market thus consumers are preferring it.
As people are becoming more health-conscious, they are preferring less processed, organic, low-sugar, and vegan products. The manufacturers of CBD gummies are also focusing on offering healthier products to cater to the rising demand is expected to create lucrative opportunities for CBD gummies market in the coming years.
The major players operating in the global CBD gummies market are Dixie Brands; Aurora Cannabis Inc.; Canopy Growth Corporation; Sunday Scaries.; Diamond CBD; CBD American Shaman; CV Sciences, Inc.; Medix CBD; CBDFx; Elixinol.
The List of Companies - CBD Gummies Market
- Dixie Brands
- Aurora Cannabis Inc.
- Canopy Growth Corporation
- Sunday Scaries
- Diamond CBD
- CBD American Shaman
- CV Sciences, Inc.
- Medix CBD
- CBDFx
- Elixinol
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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