INTRODUCCIÓN AL MERCADO
Las palomitas de maíz son un snack rico en fibra, bajo en calorías y bastante nutritivo. Las palomitas de maíz son un snack elaborado con maíz o granos de maíz. Se elabora calentando granos de maíz en una olla, hornilla, tetera o microondas con aceite vegetal o mantequilla. Las palomitas de maíz para microondas son un producto de conveniencia que se compone de palomitas de maíz sin reventar en una bolsa de papel sellada y mejorada que debe cocinarse en un horno de microondas.DINÁMICA DEL MERCADO
La mayor concienciación de los consumidores sobre la salud, combinada con los beneficios para la salud del consumo de palomitas de maíz, conducen al crecimiento de la industria de las palomitas de maíz. La expansión de las salas de cine y multicines en los países en desarrollo impulsa el desarrollo de la industria de las palomitas de maíz. Además, a medida que ha aumentado el número de microondas, también lo ha hecho la demanda de palomitas de maíz para microondas, impulsando el mercado hacia adelante. Los clientes se ven influenciados a elegir bocadillos nutritivos y preparados debido a una mayor concienciación sobre la salud y cambios en los hábitos alimentarios. Las palomitas de maíz se están convirtiendo en una mejor opción para la merienda y el desayuno porque tienen un alto contenido de fibra dietética y muchos otros nutrientes como fósforo, proteínas y complejo vitamínico B. Además, los beneficios para la salud asociados con ella, como mejorar la digestión, promover la función ósea saludable y otros, han aumentado el mercado de las palomitas de maíz para microondas en el hogar.ALCANCE DEL MERCADO
El "Análisis del mercado global de palomitas de maíz para microondas hasta 2028" es un estudio especializado y en profundidad de la industria de alimentos y bebidas con un enfoque especial en el análisis de tendencias del mercado global. El informe tiene como objetivo proporcionar una descripción general del mercado de palomitas de maíz para microondas con una segmentación detallada del mercado por tipo, canal de distribución y geografía. Se espera que el mercado mundial de palomitas de maíz para microondas experimente un alto crecimiento durante el período de pronóstico. El informe proporciona estadísticas clave sobre el estado del mercado de los principales actores del mercado de palomitas de maíz para microondas y ofrece tendencias y oportunidades clave en el mercado.SEGMENTACIÓN DEL MERCADO
El mercado mundial de palomitas de maíz para microondas está segmentado según el tipo y el canal de distribución. Según el tipo, el mercado mundial de palomitas de maíz para microondas se segmenta en saborizados y simples. Según el canal de distribución, el mercado mundial de palomitas de maíz para microondas se segmenta en supermercados e hipermercados, tiendas de conveniencia, venta minorista en línea y otros.MARCO REGIONAL
El informe proporciona una descripción detallada de la industria que incluye información tanto cualitativa como cuantitativa. Proporciona una descripción general y un pronóstico del mercado mundial de palomitas de maíz para microondas en función de varios segmentos. También proporciona el tamaño del mercado y estimaciones de pronóstico para el año 2020 al 2028 con respecto a cinco regiones principales, a saber; América del Norte, Europa, Asia-Pacífico (APAC), Medio Oriente y África (MEA) y América del Sur. El mercado de palomitas de maíz para microondas de cada región se subsegmenta posteriormente en los respectivos países y segmentos. El informe cubre el análisis y pronóstico de 18 países a nivel mundial junto con la tendencia actual y las oportunidades que prevalecen en la región. El informe analiza los factores que afectan el mercado de palomitas de maíz para microondas tanto desde el lado de la demanda como de la oferta y evalúa más a fondo la dinámica del mercado que afecta al mercado durante el período de pronóstico, es decir, impulsores, restricciones, oportunidades y tendencias futuras. El informe también proporciona un análisis PEST exhaustivo para las cinco regiones, a saber; América del Norte, Europa, APAC, MEA y América del Sur después de evaluar los factores políticos, económicos, sociales y tecnológicos que afectan el mercado de palomitas de maíz para microondas en estas regiones.JUGADORES DEL MERCADO
Los informes cubren desarrollos clave en el mercado de palomitas de maíz para microondas como estrategias de crecimiento orgánico e inorgánico. Varias empresas se están centrando en estrategias de crecimiento orgánico como lanzamientos de productos, aprobaciones de productos y otros como patentes y eventos. Las actividades de estrategias de crecimiento inorgánico observadas en el mercado fueron adquisiciones, asociaciones y colaboraciones. Estas actividades han allanado el camino para la expansión de los negocios y la base de clientes de los actores del mercado. Se prevé que los participantes del mercado de palomitas de maíz para microondas tendrán lucrativas oportunidades de crecimiento en el futuro con la creciente demanda de palomitas de maíz para microondas en el mercado global. A continuación se menciona la lista de algunas empresas que participan en el mercado de palomitas de maíz para microondas. El informe también incluye los perfiles de empresas clave junto con su análisis FODA y estrategias de mercado en el mercado de palomitas de maíz para microondas. Además, el informe se centra en los principales actores de la industria con información como perfiles de empresas, componentes y servicios ofrecidos, información financiera de los últimos 3 años, el desarrollo clave en los últimos cinco años.- • Compañía Estadounidense de Palomitas de Maíz • Lekue • Marcas Conagra • Artículos nórdicos • PepsiCo • Refrigerios Barrel O Fun • Listo • Productos Medalla de Oro • Empresas Wells • Hershey Company
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. American Pop Corn Company
2. Barrel O Fun Snack Foods
3. Conagra Brands
4. Gold Medal Products
5. Hershey Company
6. Lekue
7. Nordicware
8. PepsiCo
9. Presto
10. Wells Enterprises
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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