Mercado de comunicación de campo cercano (NFC): mapeo competitivo y perspectivas estratégicas para 2031

  • Report Code : TIPTE100000144
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • No. of Pages : 150
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La comunicación de campo cercano (NFC) es una tecnología inalámbrica que ofrece intercambio de datos entre dispositivos habilitados para tecnologías NFC. NFC es una técnica de comunicación de corto alcance y una alternativa eficiente a tecnologías de comunicación como Wi-Fi y Bluetooth. NFC transfiere datos acercando los dispositivos o tocándolos. NFC permite a los usuarios compartir datos entre dispositivos sin problemas, utilizar su teléfono móvil como billete electrónico o pagar facturas de forma inalámbrica. El beneficio importante de NFC sobre Bluetooth es un período de configuración más corto. Además, NFC funciona en dispositivos que no funcionan con batería, como las tarjetas de crédito inteligentes. La tecnología NFC tiene varias ventajas como versatilidad, seguridad y comodidad. Requiere PIN y no permite el acceso físico a la información de la tarjeta de crédito a los comerciantes. Por tanto, NFC es mucho más segura que otras técnicas de transacción. NFC es muy cómodo de usar.

La creciente tendencia de las transacciones sin efectivo en todo el mundo es el factor clave para el crecimiento del mercado global de NFC. Hay un aumento en la demanda de dispositivos multitarea a nivel mundial, por lo que las empresas de electrónica de consumo están involucradas en la integración de la tecnología NFC en sus tabletas y teléfonos móviles para brindar una solución única a los consumidores. Además, el mercado global de NFC se está fortaleciendo debido al aumento en la adopción de la tecnología NFC en tabletas, teléfonos inteligentes y otros dispositivos similares.

NFC permite pagos fáciles y permite a los usuarios transferir datos, jugar, compartir información y acceder sitios de redes sociales. Se puede combinar con puntos de venta (POS) de minoristas, sistemas de salud y sistemas de pago de transporte público. El mercado global de NFC está impulsado en gran medida por la creciente penetración de usuarios de teléfonos inteligentes para realizar transacciones en línea seguras y servicios de pagos sin contacto. El aumento de usuarios de Internet móvil también contribuye al crecimiento del mercado global de NFC. Considerando que el corto alcance de comunicación es uno de los factores que obstaculiza el crecimiento.

El mercado global de NFC está segmentado por modo de funcionamiento del dispositivo en emulación de lector, emulación de tarjeta y punto a punto. El mercado global de NFC está aún más bifurcado por producto y tipo de producto. tipos de software como productos auxiliares, software NFC y productos no auxiliares. El mercado global de NFC también está segmentado según la industria como minorista, transporte, residencial y comercial. comercial, electrónica de consumo, automotriz, médica y comercial. atención sanitaria, banca y finanzas y otros. El mercado de NFC está aún más dividido por regiones en América del Norte, Asia Pacífico, Medio Oriente y Asia. África, Europa y América del Sur.

América del Norte es el mercado NFC líder a nivel mundial en términos de participación de mercado. Se prevé que Asia Pacífico experimente un crecimiento más rápido en los próximos años debido al aumento en la adopción de la tecnología NFC y al aumento de la concienciación. Además, también se prevé que la región de Europa sea un mercado de alto potencial.

Broadcom Inc., Toshiba Corporation, Infineon Technologies, DeviceFidelity Inc., Samsung Electronics Co. Ltd., Visa Inc., Identive Group, MasterCard, PayPal, American Express, Qualcomm, MediaTek Inc., STMicroelectronics, Renasas Electronics Corporation, NXP Semiconductors, Texas Instruments, Huawei Technologies Co., Ltd., Gemalto NV, STmicroelectronics, Apple Inc. e Inside Secure entre otras son algunas de las principales actores del mercado que operan en el mercado global NFC.


Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

The List of Companies
  1. Broadcom Inc.
  2. Toshiba Corporation
  3. Infineon Technologies
  4. DeviceFidelity Inc.
  5. Samsung Electronics Co. Ltd.
  6. Visa Inc.
  7. Identive Group
  8. MasterCard
  9. PayPal
  10. American Express
  11. Qualcomm
  12. MediaTek Inc.
  13. STMicroelectronics
  14. Renasas Electronics Corporation
  15. NXP Semiconductors
  16. Texas Instruments
  17. Huawei Technologies Co., Ltd.
  18. Gemalto NV
  19. Apple Inc.
  20. Inside Secure

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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