El mercado de mochilas de trekking se valoró en 3.349,66 millones de dólares en 2021 y se prevé que alcance los 4.627,68 millones de dólares en 2028; se espera que crezca a una tasa compuesta anual del 4,7% de 2021 a 2028.
La mochila de trekking es un tipo de mochila con bolsillos adicionales y cinturones de cadera o pecho para llevar un carga más pesada durante el trekking. Los fabricantes de estos sacos se centran en la calidad, el material y el peso del producto para satisfacer las preferencias cambiantes de los consumidores que están influenciadas por la comodidad y las condiciones ambientales. Por ejemplo, Amer Sports, a través de su marca Arc'teryx, ofrece mochilas impermeables fabricadas con productos químicos perfluorados (PFC). Los actores del mercado también se están centrando en ofrecer mochilas de trekking personalizadas para mujeres, ya que el número de excursionistas aumenta continuamente en todo el mundo.
En 2020, América del Norte tuvo la mayor proporción del mercado. Mercado de mochilas de trekking. Sin embargo, se estima que Asia-Pacífico registrará la CAGR más alta del mercado durante el período previsto. En América del Norte, las Montañas Rocosas de Colorado y el sendero de la cresta del Pacífico hasta el sendero de los Apalaches son algunos de los destinos de senderismo famosos que atraen a personas de la región y de otras partes del mundo. Así, la afluencia continua de un gran número de senderistas está impulsando el consumo de mochilas de trekking. Según un informe publicado por una asociación de la industria de actividades al aire libre, el 34% de los consumidores de productos de recreación al aire libre son jóvenes activos, étnicamente diversos y que residen en ciudades. Además, los ciudadanos de edad avanzada también participan en actividades al aire libre para mantener su salud bajo control, lo que aumenta la popularidad de las caminatas más pequeñas en América del Norte.
Perspectivas estratégicas
Impacto de la pandemia de COVID-19 en el mercado de mochilas de trekking
Inicialmente, la pandemia de COVID-19 tuvo un impacto negativo en el mercado de mochilas de trekking. El brote distorsionó la eficiencia operativa y trastornó las cadenas de valor debido al cierre de fronteras nacionales e internacionales, generando pérdidas de ingresos y daños. El confinamiento a nivel nacional obligó a la gente a quedarse en casa. Además, la interrupción de la producción tuvo un impacto negativo en el mercado de mochilas de trekking en el primer semestre de 2020. El cierre de tiendas minoristas, tiendas de conveniencia, supermercados e hipermercados, entre otros canales de distribución de los proveedores de mochilas de trekking, obstaculizó sus ventas. Sin embargo, con un número cada vez mayor de personas vacunadas, las restricciones de bloqueo se han suavizado. Los viajes nacionales e internacionales se han reanudado con una preferencia cada vez mayor por las actividades recreativas y el turismo de aventura entre la población mundial. El número de excursionistas experimentó un aumento espectacular en 2021 en comparación con el año anterior, 2020. La gente está optando por el senderismo como escapada de fin de semana para mantener el equilibrio de la salud física y mental. Por lo tanto, la demanda de mochilas de trekking está aumentando a nivel mundial.
Desglose del mercado de mochilas de trekking, por región
Perspectivas del mercado
Las características beneficiosas del producto impulsan el crecimiento del mercado de mochilas de trekking
La mochila de trekking es una mochila con bolsillos adicionales y cinturones de cadera o pecho para llevar un peso más pesado. cargar durante el trekking. Los excursionistas usan este tipo de mochilas durante una caminata de un día o una caminata corta nocturna para llevar ropa, equipo y accesorios esenciales, así como comida y agua. Una mochila ideal es ligera; impermeable; ampliable; ofrece buena ventilación trasera; y tiene buena organización de bolsillos, cremalleras duraderas y cinturones ajustables. Estas características beneficiosas las convierten en una opción deseada entre los excursionistas.
Una mochila con una capacidad de más de 50 litros es adecuada tanto para caminatas de fin de semana como para excursiones de una semana. aventuras. Los cinturones y correas ajustables incorporados en ellos permiten ajustar la posición de la mochila según la longitud del torso y el tamaño de la cintura del excursionista, asegurando así una experiencia de trekking suave y cómoda. Además, las correas y cinturones de los hombros están acolchados con una estructura de panal para facilitar una distribución uniforme de la presión. La función ajustable de los cinturones y correas que se ajustan al cuerpo también ayuda a mantener el equilibrio adecuado durante la caminata.
Información sobre la capacidad
Según la capacidad, el El mercado mundial de mochilas de trekking se segmenta en hasta 20 litros, 20 a 50 litros y más de 50 litros. Estas mochilas están diseñadas para uso de varios días y se utilizan para transportar cargas más pesadas que las mochilas de día. La mayoría de estas mochilas tendrán todas las características presentes en una mochila de día, pero con puntos de fijación, acolchado y bolsillos adicionales. Las mochilas también tienen espacio para llevar cualquier equipo o equipo adicional que un viajero necesite durante la caminata. La mochila es ideal para quienes viajan durante la noche. En la mochila de 50 litros caben un saco de dormir, una tienda de campaña y ropa para una caminata de 3 días. El segmento es uno de los más populares, ya que numerosos viajeros realizan caminatas de fin de semana y tendría un público objetivo de consumidores que son viajeros moderados a moderados. Se espera que el segmento experimente grandes perspectivas de crecimiento a medida que más personas participan en actividades recreativas al aire libre y las caminatas de dos días son una de las más populares entre los viajeros.
Material Insights
Según el material, el mercado mundial de mochilas de trekking se segmenta en nailon, poliéster, lona y otros. El segmento del nailon representa la mayor cuota de mercado. Se espera que el segmento de poliéster registre la CAGR más alta en el mercado de teg durante el período de pronóstico. El nailon, también conocido como termoplástico, es un polímero artificial que normalmente se deriva del petróleo. Es duradero, liviano y suave. Además, se puede modificar en cualquier diseño o forma agregando un agente deslustrante cuando está en la etapa fundida, convirtiéndola en una fibra flexible. El material tiene una mayor elasticidad, lo que permite acomodar cómodamente grandes cantidades de equipaje en estas mochilas. Además, debido a la excelente flexibilidad del producto, el material puede volver cómodamente a su estado original sin arrugas ni pliegues. Generalmente, cuando el material se estira durante demasiado tiempo, las fibras se vuelven suaves y delgadas pero conservan su fuerza. El nailon también tiene un bajo índice de absorbencia, lo que proporciona a las mochilas resistencia al agua y las hace ideales para su uso en zonas tropicales. Las mochilas de nailon son fáciles de limpiar; Como la tela es lisa, la suciedad no se adhiere a su superficie. Además, las mochilas de nailon son 100% resistentes a hongos, moho o moho, así como a ambientes alcalinos.
Información del canal de distribución
Basado en distribución canal, el mercado mundial de mochilas de trekking se segmenta en supermercados e hipermercados, tiendas especializadas, venta minorista en línea y otros. El segmento de tiendas especializadas representó la mayor participación de mercado en 2020, y se espera que el segmento minorista en línea registre la CAGR más alta del mercado durante el período de pronóstico. Las tiendas especializadas se encuentran entre los canales de distribución más destacados para los actores del mercado de mochilas de trekking, ya que ofrecen categorías de productos específicas con una variedad más amplia que los supermercados e hipermercados. Algunas de las tiendas especializadas más populares incluyen Sport Scheck, Sport 2000 e Intersport. Debido a la fuerte fidelidad a determinadas marcas de mochilas de trekking, la gente prefiere comprar estos productos en tiendas especializadas. Las tiendas especializadas emplean campañas promocionales para atraer clientes y mantener un flujo constante de visitantes. Estas tiendas generalmente están ubicadas en importantes ubicaciones minoristas, incluidos complejos comerciales y centros comerciales, y utilizan técnicas de comercialización para brindar una rica experiencia de compra general a los consumidores. Estas tiendas también ofrecen muchos otros productos recreativos al aire libre, como equipos de montañismo, lo que mejora aún más la exposición del producto al público objetivo. Muchas tiendas están adoptando herramientas digitales avanzadas para mejorar la experiencia de compra de los consumidores. Por ejemplo, Timberland recientemente comenzó a incorporar chips RFID en todos los productos en su ubicación de Nueva York. Al colocar los productos cerca de las tabletas, la información del producto se muestra en las tabletas. También se muestran los artículos recomendados y relacionados, y el cliente puede elegir artículos para agregar a su colección personal.
Mercado de mochilas de trekking, por canal de distribución: 2020 y 2028
Algunos actores que operan en el mercado de mochilas de trekking son Arc’teryx; Deuter Sport GmbH; Equipar Outdoor Technologies UK LTD; Granito Gear LLC; Mufubu; Engranajes tripolares; Vango; artesanía salvaje; Paquetes de águila pescadora, Inc; e Hyperlite Mountain Gear Inc. Estas empresas presentan una amplia cartera de productos en el mercado. Las empresas tienen presencia en regiones en desarrollo, lo que brinda oportunidades lucrativas para el crecimiento del mercado de mochilas de trekking en estas regiones. Los actores del mercado están desarrollando productos innovadores y de alta calidad para satisfacer los requisitos de los clientes.
Informe destacado
- Tendencias progresivas de la industria en el mercado de mochilas de trekking para ayudar a los jugadores a desarrollar estrategias efectivas a largo plazo
- Estrategias de crecimiento empresarial adoptadas por los jugadores para atender a los mercados desarrollados y en desarrollo
- Análisis cuantitativo del mercado de mochilas de trekking desde 2019 hasta 2028
- Estimación de la demanda global de mochilas de trekking
- Análisis PEST para ilustrar la eficacia de los compradores y proveedores que operan en la industria
- Desarrollos recientes para comprender el mercado competitivo escenario
- Tendencias y perspectivas del mercado, así como factores que impulsan y restringen el crecimiento del mercado de mochilas de trekking
- Asistencia en el proceso de toma de decisiones destacando estrategias de mercado que sustentan el interés comercial, lo que lleva a el crecimiento del mercado
- El tamaño del mercado de mochilas de trekking en varios nodos
- Descripción detallada y segmentación del mercado, así como como dinámica de la industria de mochilas de trekking
- Tamaño del mercado de mochilas de trekking en varias regiones con oportunidades de crecimiento prometedoras
Mercado de mochilas de trekking – por Capacidad
- Hasta 20 Litros
- 20-50 Litros
- Más de 50 Litros
Mercado de mochilas de trekking – por Material
- Nylon
- Poliéster
- Lona
- Otros
Mercado de mochilas de trekking – por Canal de Distribución
- Supermercados e Hipermercados
- Tiendas especializadas
- Venta minorista online
- Otros
Perfiles de la empresa
- Arcteryx
- Deuter Sport GmbH
- Equip Outdoor Technologies UK Ltd
- Granito Gear LLC
- Mufubu
- Tripole Gears
- Vango
- Wildcraft
- Osprey Packs, Inc
- Hyperlite Mountain Gear Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The major players operating in the trekking rucksack market are Arc’teryx, Deuter Sport Gmbh, Equip Outdoor Technologies UK LTD, Granite Gear, LLC, Mufubu, Tripole Gears, Vango, Wildcraft, Osprey Packs, Inc, and Hyperlite Mountain Gear Inc.
In 2021, North America held the largest revenue share of the global trekking rucksack market. The trekking rucksack consumption of North America has been one of the highest in the world as the region consists of popular trekking trails. The Colorado Rocky Mountains and the pacific crest trail to the Appalachian Trail are some of the famous trekking destinations attracting people from North America as well as all over the world. The large prevalence of trekking groups presents in the region ensure continuous inflow of numerous people for trekking, therefore positively affecting the consumption of trekking rucksacks. As per a report published by outdoor industry association, thirty-four percent of outdoor consumers come from cities. The outdoor consumer group comprises of active, ethnically diverse, and young people who spend the most on outdoor gears. Moreover, older citizens are also getting involved in the outdoor activities to keep their health in check, wherein smaller treks are now witnessing greater popularity in the region. Additionally, parents are encouraging kids to take part in outdoor activities such as trekking as a part of healthy lifestyle.
Polyester, much like nylon, is also made from petroleum compounds and was discovered by Dupont in 1930s. The main characteristics of polyester include durability, strength, and light-weight nature. Polyester as a fabric is mildew, stain, & mold resistant, wrinkle resistant, and is easy to care for. Polyester outstands in the material segment since it can be made into finer threads, wherein the thread count of a fabric does not significantly increase the weight of the product. Polyester is also resistant to abrasion compared to nylon rucksacks. Polyester rucksacks pill less, enabling them to look new for longer period of time, whereas pilling can cause other fabrics such as nylon to fray at its edges. Moreover, polyester is highly receptive to color dyes. The material also fades less and holds color better when exposed to the harmful UV rays while trekking, therefore polyester is best in the category of bright colored rucksacks. Polyester is a comparatively eco-friendly as it can be conveniently and efficiently recycled. The material can also be derived from post-consumer recycled water bottles, reducing the overall carbon footprint product. The factor is expected to attract increased number of consumers to buy polyester due to rising environmental awareness among consumers. Thus, polyester is more durable compared to other mainstream materials driving the demand for the material over the forecast period.
Online retail segment is the fastest growing segment in the global trekking rucksack market during the forecasted period. E-commerce platforms offer a wide range of product categories to customers across the globe. Consumers can buy the product of their choice just by sitting at their homes or offices. Over the past few years, consumers have started purchasing various outdoor recreation products and beverages, including trekking rucksacks, through online retail channels due to the ease of accessibility, availability of a wide range of products, the convenience offered by these channels in terms of delivery of the products, cashback, discount coupons, and attractive deals. The growth of digital technology has transformed consumers’ purchasing journey and empowered them. Due to online purchase option, consumers are no longer forced to funnel through linear path to make a purchase, but can meander at their leisure through social networks, devices, and various other channels. The savvy and informed consumers prefer to do their own research before purchasing a product. The consumers may learn about the product through socializing, exploring, shopping, browsing, etc. The online channels are therefore using this knowledge to convert more customers by developing interface between tools and consumers that make them think quickly and act fast. Studies by Google and McKinsey have revealed that the true behavior of consumers is in pulling the information from various social media, online videos, blogs, and reviews; and quickly shift brands, channels, modes, and devices to find the right product for them. The platforms are also using technology such as virtual reality to attract more customers to the activity of hiking & trekking. For instance, Mercell created a “walk around†experience with Oculus Rift VR viewer to explore a virtual rickety bridge high in the Dolomites. The ongoing COVID-19 pandemic has boosted the sales of online retail channels as physical stores were shut because of the extended nationwide lockdowns. This is expected to open numerous opportunities for e-commerce platforms over the forecast period.
APAC is estimated to register the fastest CAGR in the market over the forecast period. The Asia Pacific (APAC) region comprises countries such as Australia, China, India, Japan, South Korea, and other Asian countries. In the Asia Pacific region, the tourism industry has seen impressive growth in recent years. The growth of the trekking rucksack market in the Asia Pacific region is mainly attributed to the rise in the number of outdoor and recreational activities. The importance of outdoor activities is increasing among people due to fitness trends, and recreational activities. The consumer attraction towards different outdoor activities such as trekking and others across the region is growing. Many people from the region are opting to go for frequent treks and camps. The growing preference of people for various outdoor activities encourages them to invest in commodities necessary for these activities. The rucksack is one of the essential items in trekking. These rucksacks carry all essential items. The rucksacks allow carrying heavy loads more easily. Trekking helps to improve physical health immensely. Hence, the increase in outdoor activities in the region will boost the demand for various trekking equipment including trekking rucksacks in the region.
More than 50 litres segment has led the trekking rucksack market in 2021. The trekking rucksacks with capacity of more than 50 litres is ideal for an extended trek which would include backpacking around a large area and camping multiple times. These rucksacks have plenty storage pockets and are able to hold a substantial amount of load. A 65 litres rucksack is extremely popular among travelers who are willing to go on expedition treks. For a weeklong trip, most consumers purchase 70 to 80 litres rucksacks. The larger rucksacks are generally made from the most durable materials that do not wear out easily and can withstand the harshness of sun and other weather conditions. This segment is therefore more expensive than others, however, the number of units sold are comparatively less. The segment is expected to growth over the forecast period as more travelers are getting engaged in longer, expedition treks and would result in increased demand for the product.
The List of Companies - Trekking Rucksack Market
- Arcteryx
- Deuter Sport Gmbh
- Equip Outdoor Technologies UK Ltd
- Granite Gear LLC
- Mufubu
- Tripole Gears
- Vango
- Wildcraft
- Osprey Packs, Inc
- Hyperlite Mountain Gear Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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