The volumizing segment by type is estimated to lead the market growth during the forecast period.
According to The Insight Partners market research study of “Asia Pacific Eyelashes Enhancing Agents Market Forecast to 2028 - COVID-19 Impact and Regional Analysis by Modality, Product, End User and Country.” The Asia Pacific eyelashes enhancing agents market is expected to reach US$ 113.08 million in 2028 from US$ 62.41 million in 2021; it is estimated to grow at a CAGR of 8.9% from 2021 to2028. The report highlights trends prevailing in the Asia Pacific eyelashes enhancing agents market and the factors driving market along with those that act as hindrances.
The changing and busy lifestyles of the consumers in Asia Pacific countries led to a rise in demand for multifunctional beauty and personal care products as the consumers are following holistic approaches to beauty and health care. As a result, the region holds significant opportunities for various cosmetics brands to innovate and expand. Skincare and hair care are the major growing segments in this region. Moreover, natural and organic cosmetic products are gaining high prominence due to escalating preferences for luxury personal care brands.
The market growth is also supported by the wave of innovation in the cosmetic industry. The introduction of nanotechnology resulted in the development of advanced eyelash enhancing agents. In July 2018, False Eyelash Innovation launched the LashLiner Magnetic Eyeliner and Eyelash System on Kickstarter; it is a high-quality, latex-free, waterproof, smudge-proof product that is easy to apply and long-lasting. Therefore, the growing cosmetic industry and advancements in eyelash growth solutions are providing significant opportunities for the growth of the eyelashes enhancing agents market. Also, the cosmetic industry aims to develop and launch innovative products providing superior results within a short time. Many evolving cosmetic companies are using nanotechnology to develop eyelash enhancing agents. The extensive influence of nanotechnology on the cosmetic market is due to the improved properties of nanoparticles in terms of color, solubility, and transparency, among others. The incorporation of nano-molecular formula in eyelash enhancers further improves the appearance of eyelashes. Thus, nanotechnology-based cosmetics are emerging as a significant trend in the Asia Pacific eyelashes enhancing agents market.
The Asia Pacific eyelashes enhancing agents market, based on type has been segmented into curling, lengthening, volumizing, and others. The Asia Pacific eyelashes enhancing agents market, based on content type has been segmented into bimatoprost, lash-building serum, and others. The Asia Pacific eyelashes enhancing agents market, based on application, has been sub-segmented into repairing damaged eyelashes and nourishing. Geographically, the Asia Pacific eyelashes enhancing agents market can be sub-divided into as China, Japan, India, Australia, South Korea and Rest of Asia Pacific.
AbbVie Inc., Estée Lauder Inc, L'Oréal S.A. and Rodan & Fields are among the leading companies operating in the Asia Pacific eyelashes enhancing agents market.
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