Asia Pacific Green Tea Market is expected to reach US$ 14568.7 Mn in 2027

Published Date: 30 Mar 2020

Report : Asia Pacific Green Tea Market to 2027 - Regional Analysis and Forecasts by Type (Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Others); Flavour (Lemon, Aloe Vera, Cinnamon, Vanilla, Basil, Others); Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online, Others), and Geography

Health benefits of flavoured green tea to escalate the Asia Pacific green tea market at a CAGR of 5.9%

 

Latest market study on “Asia Pacific Green Tea Market to 2027 – Analysis and Forecasts by Type (Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Others); Flavour (Lemon, Aloe Vera, Cinnamon, Vanilla, Basil, Others); Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online, Others), and Geography”

Green tea is prepared from the Camellia sinensis plant. The leaf buds and dried leaves of the Camellia sinensis plant are used in the preparation of the green tea. It is prepared by pan-frying and steaming these leaves followed by drying them. Green tea is known to be beneficial against various health issues such as depression, various types of cancers such as lung cancer, liver cancer, colon cancer, gastric cancer, and many others. Consumers in developed and developing regions have become more aware of their health these days. Green tea is made from leaves and buds of Camellia sinensis, and it does not involve the process of withering and oxidation. The consumption of green tea is known to prevent cancer, liver cirrhosis, obesity, blood pressure, and many other chronic diseases. It also helps in losing weightas it is composed of bioactive substances, including caffeine and polyphenols that help in breaking down of fat cells and discharging them into the circulatory tract, thereby driving its demand. A drink made combining green tea and lemon offers numerous health benefits as it has several anti-inflammatory and anti-microbial properties

 

The Asia Pacific green tea market is accounted to US$ 8710.7 Mn in 2018 and is expected to grow at a CAGR of 5.9 %during the forecast period 2019 – 2027, to account to US$ 14568.7 Mn by 2027. The report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.

 

Consumers in developed and developing regions have become more aware of their health these days. Green tea is made from leaves and buds of Camellia sinensis, and it does not involve the process of withering and oxidation. The consumption of green tea is known to prevent cancer, liver cirrhosis, obesity, blood pressure, and many other chronic diseases. The demand for unique flavored, rich aroma, and taste of green tea products is driving the growth of the green tea market On the other hand, Green tea is expensive as it is more selective about the part of the tea plant that is being used. It is made using only the tea plant's new buds/leaves. Green tea leaves are not fermented and therefore do not undergo the process of oxidation as in the case of black tea. Currently, the RTD green tea beverage consumption is continuously growing with the rise in disposable income and increasing buying power of consumers. Millennials are looking forward to adopting high-end and super-premium products, which is helping in the growth of premium RTD green tea products. Additionally, the trend is followed by other classes of population owing to higher growth economy, and product innovation has drawn their attention toward expensive products. The modern trends in premiumization and growing demand from consumers are also fostering the need for more innovative RTD green tea products, which further boost the market growth.

           

The market for Asia Pacific green tea is concentrated with some very well-established players. Some of the key players in the Asia Pacific green tea market include Finlays, Kirin Holdings Company, Associated British Foods plc., Nestle, Hankook Tea, ITO EN, Tata Global Beverages and Unilever.

 

Asia Pacific Green Tea Market — By Country Breakdown, 2018

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