Beauty Devices Market is expected to reach US$ 369.24 Billion by 2031

LED Mask Segment to Lead Beauty Devices Market During 2025–2031

According to our new research study named "Beauty Devices Market Forecast to 2031 – Global Analysis – by Product Type, Application, Mode of Operation, and Distribution Channel," the market was valued at US$ 120.04 billion in 2024 and is projected to reach US$ 369.24 billion by 2031; it is expected to register a CAGR of 17.9% during 2025–2031. The increasing inclination toward beauty & wellness and the rising prevalence of skin issues drive the adoption of beauty devices. However, the undesirable side effects of beauty devices hinder market growth. New product introductions in skincare technology are projected to bring new beauty device market trends in the coming years.

Beauty devices are electronic or mechanical tools to enhance personal appearance and skincare. Common types include facial cleansing brushes, LED light therapy devices, hair removal lasers, microdermabrasion tools, and anti-aging machines. These devices help improve skin texture, reduce wrinkles, remove hair, treat acne, and promote blood circulation. Many offer at-home alternatives to professional spa or dermatological treatments, delivering convenience and cost-efficiency. As beauty standards and awareness grow, consumers increasingly seek technologically advanced, noninvasive solutions to maintain skin health and youthful appearance. Beauty devices are popular among individuals seeking preventive and corrective skincare and grooming solutions. The market is primarily driven by rising consumer awareness of skincare, the aging global population, and increasing demand for at-home beauty treatments. Technological advancements have made devices more effective, user-friendly, and personalized, contributing to the growing beauty devices market size.

Beauty Devices Market, by Region, 2024 (%)

Source: The Insight Partners Analysis

Additionally, the growing influence of social media, beauty influencers, and the expanding wellness industry fuel consumer interest. Increased disposable income, especially in emerging economies, enables greater spending on personal care products. Moreover, a surge in skin-related issues due to pollution, stress, and lifestyle factors is prompting more individuals to invest in innovative beauty solutions.

Beauty Devices Market Analysis Based on Segmental Evaluation:

Based on product type, the beauty devices market is segmented into LED masks, infrared beauty devices, EMS, and others. The LED mask segment held a significant beauty devices market share in 2024. The LED mask beauty device is an innovative skincare tool that uses light-emitting diode (LED) technology to improve skin health and appearance. These masks are gaining popularity in the beauty and wellness industry owing to their effectiveness and noninvasive nature. LED masks typically feature multiple light settings, each targeting different skin concerns, offering various benefits. Full?face LED masks dominate the market, particularly those offering combined red and blue or multi?spectrum light. Red light targets collagen stimulation and anti?aging, while blue light addresses acne and inflammation. These combined-wavelength devices are the fastest-growing segment. These devices are generally used for 10–20 minutes per session. They are considered a noninvasive, pain-free way to improve skin health. Rising demand for at-home skincare, technological advancements by manufacturers, and growing popularity on social media platforms will likely favor the market growth. In January 2025, Heirloom Beauty launched the at-home LED light therapy mask. It is an FDA-approved device that emits seven colors that target acne, fine lines, hyperpigmentation, and others.

Some of the recent developments for LED mask devices are mentioned below:

• In November 2024, MFDS mandated biological safety and waterproofing certification. The FSLED mask developed at KAIST promises a 340% improvement in skin elasticity using micro?LEDs in clinical trials and will launch globally via Amorepacific, starting in South Korea.
• In 2023, CurrentBody launched an LED mask with adaptive settings customized to users’ skin type. Brands such as Dr. Dennis Gross integrate skin?analysis AI to recommend masks based on diagnostics.

Market drivers include growing consumer demand for noninvasive anti?aging solutions, high-quality at-home treatment alternatives, and rising skincare awareness. However, challenges include the high cost of premium devices, variability in efficacy, and regulatory inconsistencies across regions, which remain barriers to mass adoption.

LED mask devices are a dynamic and rapidly expanding niche, projected to nearly double in value within the coming decade. Fueled by technological upgrades (AI, multi-spectrum LEDs, micro?LED arrays), strong online distribution via DTC and influencer marketing, and rising consumer demand for salon-like results at home, LED masks now stand as a hallmark of beauty?tech innovation in both advanced and emerging markets.

The geographic scope of the beauty devices market report includes the assessment of the market performance in North America, Europe, Asia Pacific, South and Central America, and the Middle East and Africa. North America dominated the beauty devices market share in 2024. Increasing consumer awareness about skincare and personal grooming has increased the demand for advanced beauty devices that offer professional results at home. With busy lifestyles, many consumers prefer convenient, time-saving solutions such as LED masks, microdermabrasion kits, and facial cleansing brushes, which allow them to maintain their beauty routines without frequent salon visits. Additionally, technological advancements have played a crucial role, with manufacturers introducing innovative, user-friendly, and multi-functional devices that cater to diverse skin concerns, ranging from anti-aging and acne treatment to skin tightening and hair removal. The growing influence of social media and beauty influencers has also contributed to popularizing beauty tech trends and educating consumers on the benefits of these devices.

The average life expectancy is increasing in the US, which is leading to a rise in the use of anti-aging devices. As per the US Census Bureau 2023, the number of people in America aged 65 and older is expected to grow from 58 million in 2022 to 82 million by 2050, an increase of 47%. This age group is also expected to make up a larger portion of the total population, rising from 17% to 23%. In addition, high per capita income, improved standards of living, and easy availability of innovative products have boosted the sale of beauty devices, favoring the beauty devices market growth in North America. The increasing technological advancements, growing influence of social media, and rising consciousness about personal appearance propel the market growth.

Strategic investments by international players, leading to an increase in the number of product launches and attracting a higher number of medical device players to enter the market in the region, are fueling the beauty devices market growth. In October 2024, AccureAcne, Inc. received the US Food and Drug Administration (FDA clearance for its Accure Laser System for long-term treatment. The laser system was first approved in 2022 for treating mild to severe inflammatory acne vulgaris. Similarly, in August 2023, The Beauty Health Company received the US Food and Drug Administration (FDA) approval for its SkinStylus microneedling device for use on facial acne scarring in Fitzpatrick skin types I, II, and III in patients aged 22 years and older, making it the only microneedling device FDA cleared for both the face and abdomen. Additionally, in October 2023, Light Activated Beauty (LAB) launched a first-to-market, reusable LED patch created to treat acne with its next-generation Light Therapy Patch, which delivers a precise LED wavelength needed to shrink a pimple.

Similarly, in March 2024, L'Oréal Canada launched SkinBetter Science, a medical aesthetic skincare brand, adding it to the L'Oréal Dermatological Beauty (LDB) division. In March 2024, triLift by Lumenis, an Israel-based company, received Dynamic Muscle Stimulation Technology, a Medical Device License from Health Canada. The ongoing wellness and beauty trends drive consumer interest in beauty care products, bolstering the growth of the beauty devices market.

NuFACE; The Procter & Gamble Co.; Koninklijke Philips NV; Panasonic Holdings Corp.; Tria Beauty; Foreo; Ya-Man LTD; ZIIP, Silk’n; MTG Co., Ltd; L'Oreal SA; Lumina NRG; and Hitachi Ltd are among the leading companies profiled in the beauty devices market report.

Based on product type, the beauty devices market is segmented into LED mask, infrared beauty devices, EMS, and others. In terms of application, the market is categorized into anti-aging, acne and inflammation control, skin rejuvenation, and others. Based on mode of operation, the beauty devices market is bifurcated into electric and battery operated, and manual. In terms of distribution channel, the beauty devices market is categorized into online and offline. Geographically, the market is categorized into North America (US, Canada, and Mexico), Europe (France, Germany, UK, Spain, Italy, and the Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Australia, and the Rest of Asia Pacific), the Middle East and Africa (Saudi Arabia, South Africa, the UAE, and the Rest of Middle East and Africa), and South and Central America (Brazil, Argentina, and the Rest of South and Central America).

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