Condoms Segment Based on Type Fuels Delay Condoms Market Growth
According to our new research study on “Delay Condoms Market Forecast to 2031 – Global Analysis – by Product Type, Category, Material, and Distribution Channel,” the delay condoms market size is expected to grow from reach US$ 3.29 billion by 2031 from US$1.85 billion in 2024. The market is expected to register a CAGR of 8.6% during 2025–2031. Factors driving the growth include the rising consumer demand for enhanced sexual experience and soaring initiatives promoting safe sex and family planning.
The World Health Organization (WHO) reported that more than 1 million curable sexually transmitted infections (STIs) are estimated to be acquired daily among those 15–49 years of age globally, with the most being asymptomatic. In 2022, there were an estimated 8 million adults infected with syphilis alone, and 520 million people in the same age group (13% of the global population) reported having the herpes simplex virus type 2 (HSV-2), which is the leading cause of genital herpes. According to the WHO, in 2020, there were an estimated 374 million cases of new infections of one of four curable STIs: chlamydia, gonorrhea, syphilis, and trichomoniasis. The epidemic of sexually transmitted diseases (STDs) continues to expand the delayed condoms market growth.
Delay Condoms Market, by Region, 2024(%)
Source: The Insight Partners Analysis
Ultra-thin delayed condoms with advanced desensitizing technology represent a significant in the field of intimate wellness. They have been introduced due to the ever-increasing focus on premature ejaculation while offering the partners sensation and comfort. An ultra-thin latex film is combined with local anesthetics: benzocaine (4% to 5%) or lidocaine infused in the lubricant lining of the condom. This very subtle numb feeling reduces the sensitivity to an extent, enabling the man to last longer while having intercourse with no compromise to the natural feeling or safety.
Bold care ultra-thin delay condoms (4.5% benzocaine) for men are among the fine innovations tailor-made for Indian customers. They ensure the prolonged excitement and assure protection while maintaining an all-natural skin feel. Additionally, Durex Extra Time Ultra-Thin utilizes Performa Silicone lubricant to prolong longevity and heighten the experience for both partners.
Rising adoption of innovative market strategies are projected to shape delay condoms market trends in the near future.
Delay Condoms Market Analysis Based on Segmental Evaluation:
Based on product type, the market is segmented into condoms and dental dams. The condoms segment held a larger share of the delay condoms market in 2024 and is expected to register a higher CAGR during 2025–2031. Condoms are barrier-based contraceptives used for preventing STIs and pregnancy, including HIV. Widespread awareness about STIs and HIV/AIDS has led governments and organizations to promote condoms as primary protection, especially where STI rates are high. Sex education programs in schools and communities amplify this effect. The UNAIDS and national campaigns have led to increased condom usage among at-risk populations such as sex workers, who are up to 30 times more likely to contract HIV.
The global market, by category, is segmented into flavored and plain. The flavored segment held a larger delay condoms market share in 2024 and is expected to register a higher CAGR during 2025–2031. Plain condoms, or standard or basic condoms, are the unmodified type without added textures (such as ribs, dots, or studs), flavors, colors, or scents. They are made from latex, polyurethane, or polyisoprene and focus solely on providing barrier protection during sexual activity. Within the broader condom market, plain condoms have historically been the foundational product. Recently, their demand has increased due to an emphasis on functionality, safety, and simplicity amid a heightened awareness of sexual health.
Per material, the global delay condoms market is segmented into latex and non-latex. The latex segment held a larger share of the market in 2024 and is anticipated to register a higher CAGR during 2025–2031.
By distribution channel, the market is segmented into supermarkets and hypermarkets, pharmacies and drug stores, online retails, and others. The online retails segment held the largest share of the market in 2024.
The scope of the delay condoms market report includes an assessment of the market performance in North America, Europe, Asia Pacific, South and Central America, and the Middle East and Africa. As per revenue, North America dominated the delay condoms market share in 2024. The US leads the market in North America due to high awareness and disposable income, while Canada benefits from progressive education policies. Although Mexico lags behind due to cultural barriers, it is witnessing significant demand due to government initiatives.
According to Men’s Health Clinic, premature ejaculation affects approximately 16–24% of Canadian males of all ages. The rising cases of STIs in Canada have resulted in the growing government initiatives and educational campaigns promoting safe sex and the use of condoms.
In March 2024, the government of Canada announced its plan to implement the first phase of national universal pharmacare, included in the 2024 Budget. This initiative aims to eliminate barriers to accessing prescription contraceptives and diabetes medications, moving closer to achieving fairness for everyone.
Church & Dwight Co Inc; Reckitt Benckiser Group Pl; LifeStyles Healthcare Pte. Ltd; TTK Healthcare Limited; LTC Healthcare; Global Protection Corp; Artsana S.p.A. (Control); Karex Bhd; Ritex GmbH HLL Lifecare Limited, Godrej Consumer Products Ltd; Karex Berhad; Mankind Pharma Ltd; LELOi AB Shandong Ming Yuan Latex Co.,Ltd; R&S consumer goods (MY.SIZE); Sagami Rubber Industries Co., Ltd; Formen Health; Creative Conceptions LLC; and Okamoto Industries Inc. are among the leading companies profiled in the delay condoms market report.
Geographically, the market is categorized into North America (the US, Canada, and Mexico), Europe (France, Germany, the UK, Spain, Italy, and the Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Australia, and the Rest of Asia Pacific), the Middle East & Africa (Saudi Arabia, South Africa, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America). North America is the largest contributor to the delay condoms market growth. Manufacturers are introducing flavored and textured delay condoms to improve user experience, which is appealing to younger demographics. Trojan and Durex have expanded their product lines to include ribbed and studded delay condoms.
The delay condoms market in Asia Pacific is experiencing the fastest growth. Australia has seen a significant increase in STIs, prompting public health campaigns that emphasize condom use, including delay condoms use, for STI prevention. According to the data published by the National Notifiable Diseases Surveillance System (NNDSS), the total number of reported cases of chlamydia increased from 87,368 in 2021 to 93,122 in 2023. Additionally, the number of confirmed cases of gonorrhea rose from 26,599 in 2021 to 34,079 in 2023. The heightened focus on safe sex drives demand for condoms that offer protection and enhanced sexual experiences.
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