Dietary Supplements Market is expected to reach US$ 220.25 Billion by 2031

Rising Popularity of Dietary Supplements Drives Dietary Supplements Market Growth

According to our latest study on "Dietary Supplements Market Forecast to 2031, Global and Regional Growth Opportunity Analysis – by Type, Form, and Distribution Channel," the market was valued at US$ 149.87 billion in 2024 and is expected to reach US$ 220.25 billion by 2031. It is estimated to register a CAGR of 5.7% during 2025–2031. The report highlights factors contributing to the dietary supplements market size and prominent players, along with their developments in the dietary supplements market.

Dietary supplements market growth is being driven due to growing consumer awareness of preventive care, wellness, active lifestyles, and nutritional deficiencies associated with aging. Ongoing consumption of immunity-enhancing supplements, sports nutrition, and weight management and nutricosmetic products is driving market growth. This trend is particularly strong for convenient, easy-to-take formats such as gummies, capsules, and powders. The rise in e-commerce, trends in premiumization, and government support for evidence-based claims also increase adoption in the developed and emerging markets. With rising health awareness post-pandemic and increased disposable income, dietary supplements provide a reliable, science-backed way to maintain a personalized diet, offering quantifiable value in a more proactive and competitive global wellness market.

Dietary Supplements Market Breakdown – by Region

The dietary supplements market analysis has been performed by considering the following segments: type, form, and distribution channel. By type, the dietary supplements market is segmented into vitamins, minerals, proteins and amino acids, probiotics, blends, and others. The vitamins segment held the largest dietary supplements market share in 2024 due to strong consumer confidence in their role in immunity, energy, bone strength, and overall wellness. Rising awareness of preventive healthcare, an aging population, and post-pandemic focus on immune support are driving dietary supplement trends toward multivitamins, vitamin D, C, B-complex, and other specialty formulations. Convenience-based formats include gummies, effervescent tablets, and sustained-release capsules that increase compliance with younger and older age groups. Vitamins continue to be the category best supported by clinical evidence and regulatory approval, remaining the cornerstone of innovation and premiumization in the rapidly evolving global dietary supplements market.

Personalization, sustainability, and scientifically backed functionality define the dietary supplements market trends. The vitamins category recorded the highest market share of dietary supplements in 2024. The segment still leads, as vitamins remain in high demand due to their role in immune health, energy, and daily wellness. Mushroom-based and adaptogenic supplements (such as lion's mane, reishi, and ashwagandha), next-generation probiotics with postbiotic blends, plant-based collagen alternatives, and mood-supporting nootropics are gaining popularity. Consumers are interested in clean-label and non-GMO products, as well as vegan and allergen-free items packaged in sustainable materials, such as recycled or biodegradable options.

Customized nutrition—supported by DNA testing, biomarker apps, and AI-generated recommendations—is on the rise. Enhanced bioavailability and better user experience are being achieved by premium consumption forms, such as delayed-release capsules, liposomal delivery, and functional gummies. Market trends are shifting toward new, innovative, eco-friendly, and personalized solutions to satisfy the health-conscious consumer needs.

Asia Pacific dominated the dietary supplements market share in terms of revenue in 2024. This growth was driven by rapid urbanization, rising disposable incomes, and increasing health awareness across major countries such as China, India, Japan, South Korea, and Australia. The swift rise of e?commerce, along with the expansion of modern retail chains and pharmacy outlets, has made immunity and wellness supplements more accessible to consumers. Additionally, the region's strong shift toward preventive healthcare—combining classical herbal remedies with Western supplement formats—continues to fuel overall market expansion.

Glanbia Plc, Abbott Laboratories, Amway Corp, Bayer AG, Arkopharma SAS, Pfizer Inc, Otsuka Holdings Co Ltd, GSK Plc, NOW Health Group Inc, and Nestle Health Science SA are among the prominent players profiled in the dietary supplements market report. These players are focusing on providing high-quality products to fulfill customer demand. They are adopting strategies such as new product launches, capacity expansions, partnerships, and collaborations to stay competitive in the market.

Based on type, the dietary supplements market is segmented into vitamins, minerals, proteins and amino acids, probiotics, blends, and others. In terms of form, the market is divided into tablets, capsules and softgels, powders, and others. Based on distribution channel, the market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others.

The geographical scope of the dietary supplements market report focuses on North America, Europe, Asia Pacific, the Middle East and Africa, and South and Central America. The market in North America is segmented into the US, Canada, and Mexico. The market in Europe is categorized into Germany, France, Italy, the UK, Spain, and the Rest of Europe. The market in Asia Pacific is divided into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The market in the Middle East and Africa is classified into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East and Africa. The market in South and Central America is segmented into Brazil, Argentina, and the Rest of South and Central America.

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