Increasing Focus on Equine Performance and Productivity Fuels the Equine Supplements Market Growth
According to our latest study on " Equine Supplements Market Size and Forecast (2021–2031), Global and Regional Growth Opportunity Analysis – by Type, Health Benefits, and Distribution Channel," the market value is expected to surge from US$ 2.65 billion in 2024 to US$ 3.85 billion by 2031; the market is estimated to register a CAGR of 5.5% during 2025–2031. The equine supplements market report highlights key factors driving the growth of the equine supplements market, equine supplements market trends, and prominent players, along with their developments in the market.
The main factors in the equine supplements market are the growing awareness of the owners and trainers of the horse about the health benefits of nutritional supplements. With the increased number of equines worldwide, the need to use products that improve horses' performance, joint wellness, digestion, and immunity has also been increasing. This demand is even enhanced by the increased popularity of equestrian sports and recreational riding, where the owners want to enhance the stamina and recovery of their horses. Also, the innovations in veterinary studies and the advent of scientifically developed supplements have increased consumer confidence. The increasing interest in equine illnesses and prevention also aids the equine supplements market growth. Moreover, various supplements, including different types of vitamins, minerals, probiotics, and herbs, satisfy a wide range of health requirements. Disposable incomes and the humanization of pets promote their adoption of additional expenditures on equine health, and equine supplements have become an indispensable component of care.
Equine Supplements Market Breakdown – By Region
Equine Supplements Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Powder, Liquid, Pellets & Granules, and Others), Health Benefits (Digestive Health, Joint and Bone Health, Hoof and Laminitis, General Health and Immunity, Respiratory, Muscle Support, Skin and Coat, Calming and Nervous System, Vitamins & Minerals, Kidney/Renal, Liver/Hepatic, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Pharmacies and Drugstores, Pet Stores, Online Retail, and Others)
Equine Supplements Market Trends and Future Growth 2031
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In terms of revenue, Europe dominated the equine supplements market share in 2024. Germany contributes significantly to the growth of the equine supplements market in Europe. Germany dominated the Europe equine supplements market share in 2024. The equine supplements market in Germany is growing significantly. The German population finds that horses are beautiful animals and positively influence people. The horse is among the top five interesting themes among 4–5-year-old children. Moreover, equestrian sports are also popular in the country. Equine supplements are used to maintain the nutritional requirements of equines. Equine owners are increasingly using supplements to enhance the productivity of their equine to perform well in competitions. There is organizational support for the equine supplements market in Europe. For instance, the German Equestrian Federation (Deutsche Reiterliche Vereinigung) is an umbrella organization for equestrian sports and breeding in Germany. It is the governing body for equestrian sports and its organization in Germany, which educates its members about equine health.
The equine supplements market forecast can help stakeholders plan their growth strategies effectively. Greencoat Ltd, Foran Healthcare Ltd, Sectolin BV, Horse First Ltd, Pferdegold Vertriebs GmbH, Hoveler & Equinova Benelux, Good Goods Germany GmbH, Alltech Inc, DBS Equestrian BV, and Nutriquine NV are among the prominent players profiled in the equine supplements market report. To remain competitive, these players launch products, expand capacities, form partnerships, and collaborate. For example, in May 2024, Boehringer Ingelheim and Sleip have partnered to use AI technology to detect and treat lameness in horses. The Sleip app uses AI to analyze horse movements on a smartphone, enhancing veterinary professionals' ability to improve horse care and well-being.
The equine supplements market is segmented on the basis of type, health benefits, and distribution channel. Based on the type, the market is segmented into powder, liquid, pellets & granules, and others. In terms of health benefits, the equine supplements market is segmented into digestive health, joint and bone health, hoof and laminitis, general health and immunity, respiratory, muscle support, skin and coat, calming and nervous system, vitamins & minerals, kidney/renal, liver/hepatic, and others. In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, pharmacies and drugstores, pet stores, online retail, and others.
By geography, the equine supplements market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The market in North America is sub-segmented into the US, Canada, and Mexico. The market in Europe is sub-segmented into Germany, France, Italy, Spain, the UK, Austria, Switzerland, Denmark, Belgium, the Netherlands, and the Rest of Europe. The market in Asia Pacific is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The equine supplements market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. The market in South & Central America is sub-segmented into Brazil, Argentina, and the Rest of South & Central America.
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