Europe Barbeque Grills Market is expected to reach US$ 610.22 Million by 2031

Increasing Spending on Kitchen Appliances to Drive the Europe Barbeque Grills Market Growth

According to our new research study on “Europe Barbeque Grills Market Forecast to 2031 – by Form and Application,” the Europe barbeque grills market size was valued at US$ 425.46 million in 2024 and is projected to reach US$ 610.22 million by 2031; it is expected to register a CAGR of 5.3% during 2025–2031. The market report highlights key factors propelling the market growth and prominent players along with their developments in the market.

Barbeque grills are becoming a must-have kitchen appliance with increasing trend of at-home and outdoor cooking. Barbeque grills are available in different formats and categories depending on the type of fuel used. Gas barbeque grills, charcoal grills, wood pellet grills, and electric barbeque grills are commonly available barbeque grills in the market.

Europe Barbeque Grills Market Growth

The Europe barbeque grills market is growing significantly, owing to the growing popularity and preference for cookouts and barbeque activities, especially during weekends and holidays. A survey by Idealo, a leading European magazine, shows that people are increasingly choosing summertime barbeque cookouts

for leisure. The shift from charcoal-based or conventional gas to electric variants is likely to propel the expansion of barbeque grills market in Europe. The shift toward electric grills with features such as portability, compact size, technology, application, and aesthetics is anticipated to fuel the demand. The adaptability offered in their usage with or without a stand makes these grills a value-for-money option for outdoor and indoor cooking.

The need for an authentic taste offered by traditional grilling methods is expected to impact the adoption of electric barbeque grills. However, benefits offered by the electric barbeque grills in terms of environmental footprint, ease of handling, and portability are expected to drive their demand in the long term. There has been an increased spending by the people on home and garden improvements which has driven the demand for barbeque grills. As grilling is one of the preferred outdoor activities among customers, manufacturers in the barbeque grills market have introduced various grills to meet their customer's needs.

Europe Barbeque Grills Market Trends

Smartphones or tablets connected via Bluetooth, near–field communication (NFC) or Wi-Fi can be used to operate smart appliances. These technologies empower users to operate these appliances via an app. Manufacturers are continuously developing smart kitchen appliances for supporting easy lifestyles, which especially appeals to tech-savvy consumers. Established brands in the region are developing devices with automation and hi-tech features for smart homes. Voice assistants and artificial intelligence (AI) are bringing  evolution into smart barbeque grills. Key functional upgrades in smart kitchen appliances include energy-saving appliances, notifications enabled on connected devices, and Wi-Fi capabilities.

Manufacturers in Europe are heavily investing in technology to build a connected-grilling platform to cater to the increasing demand of consumers. For instance, Weber announced its new barbeque line-up for 2024, including new gas, charcoal, and portable barbeque models to make outdoor cooking smarter. The new Summit Smart Gas Barbecue has smart technology at the forefront and also adds smart and motion-sensing features to its popular gas barbeque. In March 2023, Char-Broil launched the Smart-E BBQ, a fully electric grill featuring TRUE-Infrared technology and an auto-clean option. This grill offers a smart cooking experience with advanced features for enhanced grilling. Thus, the incorporation of innovative technologies such as smart features into barbeque grills is likely to bring new trends in the Europe barbeque grills market in the coming years.

The growth of Europe barbeque grills market is attributed to increasing spending on kitchen appliances. The sales of cooking appliances, including barbeque grills, are increasing in Europe due to higher living standards, changing consumer preferences for convenient, tech-savvy cooking products, and rising disposable income. Consumers are spending heavily on barbeque grills, as grilling is a convenient, quick, and fun way of cooking. Advantages such as quick cook times and ease of use, are boosting the demand for these grills. For barbeque grills, temperature and flame size is easily controlled by knobs present on the front of the grill. The easy temperature control of gas grills prevents food from burning and allows for grilling of items such as pork, fish, chicken, burgers, and vegetables. Their portability lets users carry them to various locations. These advantages drive the consumer spending on barbeque grills.

Gas barbeque grill manufacturers in Europe are offering products to consumers with advanced functionalities such as lifetime warranties for burners, cooking grids, exterior housing, and flame tamers. Owing to these benefits, consumers are increasingly spending on different barbeque grills, which is driving the growth of the Europe barbeque grills market.

The Europe barbeque grills market analysis is performed by considering the following segments: fuel type and distribution channel. By fuel type, the market is segmented into gas, charcoal, electric, and wood. The gas segment held a larger Europe barbeque grills market share in 2024. Grilling has become a trending outdoor activity among users, and the growing popularity of outdoor cooking on weekends and during holiday seasons is propelling the demand for gas barbeque grills. Due to the easy accessibility of gas fuel for grilling, the demand for barbeque grills operating on gas is rising. A gas barbeque grill typically uses natural gas or liquefied petroleum gas as a fuel source for cooking food. They are also readily available and highly efficient. One of the benefits of gas barbeque grills is that they offer a healthier food option with lower fat or calories as compared to other cooking methods. Also, vegetables and other ingredients cooked in a gas barbeque grill retain more of their natural nutrition. These health benefits drive the demand for gas barbeque grills.

Based on distribution channel, the Europe barbeque grills market report is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share in the Europe barbeque grills market in 2024, accounting for 44.4%, and is expected to account for 43.5% in 2031. Specialty stores for barbeque grills include exclusive and multi-brand outlets. These stores have an extensive range of a particular product or category of products, as they are dedicated to selling a particular product category. These stores provide a high-end shopping experience with unique features such as high-level customer service, special discounts, and premium deals. Exclusive outlets of brands such as Weber offer a wide variety of barbeque grills. Various multi-brand outlets sell an extensive range of barbeque grills from prominent brands. Brand-conscious shoppers prefer specialty stores for their variety of brands and knowledgeable staff to assist with purchase decisions, propelling the popularity of specialty stores among them. Thus, rising sales of barbeque grills through specialized retail stores is contributing to the expanding Europe barbeque grills market share.

ARTIGIANATO ITALIANO DESIGN SRLS, Boretti BV, Landmann USA Inc, Tefal, Nexgrill Industries Inc, Weber Inc, Ox Grills Limited, LeisureGrow Products Ltd, Wolf Steel Ltd, Fyron group B.V., Big Green Egg Inc, W.C. Bradley Co., and Traeger Inc are among the leading companies profiled in the Europe barbeque grills market report.

Contact Us
 
Phone: +1-646-491-9876
Email Id: sales@theinsightpartners.com