Report : India Detergents Market Forecast to 2027 - COVID-19 Impact and Country Analysis By Type (Anionic Detergents, Cationic Detergents, Non-Ionic Detergents, Zwitterionic Detergents, and Others); Form (Powder, Liquid, Bar, and Others); and Application (Personal Cleaning, Laundry Cleaning, Household Cleaning, Dishwashing, Fuel Additives, Biological Reagent, and Others)
Mounting Awareness about Personal Health and Hygiene to Drive India Detergents Market Growth at 7.0% CAGR
According to the latest market study on “India Detergents Market to 2027 –COVID-19 Impact and Analysis- by Type (Anionic Detergents, Cationic Detergents, Non-Ionic Detergents, Zwitterionic Detergents, and Others); Form (Powder, Liquid, Bar, and Others); and Application (Personal Cleaning, Laundry Cleaning, Household Cleaning, Dishwashing, Fuel Additives, Biological Reagent, and Others),”the market was valued at INR 42,827.4 crore in 2019 and is projected to reach INR73,660.4 croreby 2027; it is expected to grow at a CAGR of 7.0% from 2020 to 2027. The report highlightskey factorsdriving the market along with the prominent players and their developmentsin the market.
Detergent is a water-soluble chemical substance used composed of salts of fatty acids, and it is available in different forms such as powder, liquid, and bar. Detergents are used in a wide variety of home care products such as laundry detergents, shampoos, body wash, hand wash, dishwashing liquids, floor or surface cleaners, and disinfectants. The demand for these products in India has grown due to the increased awareness about health and hygiene, changing lifestyles of people, as and considerable increase in per capita disposable income. Currently, people are more concerned about sanitization in general than ever before. Concerns regarding the spread of various infections, such as COVID-19 in recent scenario, have increased awareness among the consumers to keep their surroundings clean and sanitized. Consumers are spending more on these products like never before. The prominent use of detergents in all the homecare products provides continuous thrust to the demand for detergents.
Based on form, the detergent market in India is segmented into powder, liquid, bar, and others. In 2019, powder segment led the market, whereas the liquid segment is expected to register the highest CAGR during the forecast period. Powder detergents are formulated by using synthetic surfactants instead of the metal salts of fatty acids. They are processed by using one or more surfactants, optical brighteners, chelating agents, detergent builders, fabric softeners, and enzymes. They are used to remove the dust, oil, dirt, grease, and other environmental pollutants with ease and effectiveness. They are extensively used in commercial and household laundry applications, including both hand wash and machine wash applications. Powder detergents are available in different variants, and consumerscan buy them from various distribution channels, such as supermarkets, convenience stores, and departmental stores. They are easy to use and pocket-friendly. Apart from this, powder detergents are also used by industrial or commercial sectors for cleaning purpose. The surge in hygiene has scaled the cleaning and disinfection activities in the operational industries such as manufacturing, healthcare, commercial laundry, transportation cleaning and others, substantially increasing the consumption of industrial powder detergents.
The COVID-19 pandemic first began in Wuhan (China) in December 2019, and since then, it has spread at a fast pace across the globe. China, South Korea, India, and Indonesia are among the most-affected countries in terms of confirmed cases and reported deaths, as of May 2020. According to the latest WHO figures, there are more than 198,706 confirmed cases, including 5,598 deaths in India. Rise in concerns related to the spread of this infection has increased consumer awareness about sanitization impacting demand for homecare products including detergents.
Ashirwad Group, Blue Chem India, Fena (P) Limited, Procter and Gamble Co, Hindustan Unilever Limited, Jyothy Laboratories Limited, Nirma Limited, Rohit Surfactants Private Limited, and Patanjali Ayurved Limited are among the key players operating in India detergents market.
The report segments the India detergents market as follows:
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