Middle East & Africa Barcode Software Market is expected to reach US$ 104.78 million by 2027

Transportation and Logistics is Expected to be Fastest growing Segment During Forecast Period for MEA Region

According to The Insight Partners market research study on “MEA Barcode Sreoftwa Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Application and End User” is expected to reach US$ 104.78 million by 2027 from US$ 61.49 million in 2019. The market is estimated to grow at a CAGR of 7.0% from 2020 to 2027. The report provides trends prevailing in the MEA barcode software market along with the drivers and restraints pertaining to the market growth. Technologically advanced barcode scanning software development kits being extensively used is among the major factor driving the growth of the MEA barcode software market. However, problems associated with security hinder the growth of MEA barcode software market.    

The MEA barcode software market is segmented based on application and end-user. Based on application, the market is segmented into asset management, package tracking, employee attendance and time tracking, and others. The asset management segment accounted for the largest revenue share in 2019. Based on end-user, the market is segmented into manufacturing, transportation and logistics, retail, healthcare, and others. The manufacturing segment accounted for the largest revenue share in 2019.

The MEA includes a few high-potential countries such as Saudi Arabia, the UAE, Iran, and South Africa. As per the MENA Generation 2030 report published by UNICEF, the region is anticipated to witness a transition into its most productive years during 2018–2040 owing to the growing potential of its demographic dividend, which drives the growth and development of various sectors in the region. In addition, government initiatives such as the “Saudi Vision 2030” to boost the development of non-oil sectors, including manufacturing, healthcare, and retail, would further drive the industrial and business growth in the MEA countries. Iran, Saudi Arabia, Qatar, South Africa, and the UAE are among the worst-affected countries by the COVID outbreak in the MEA, which has hampered the economic as well as industrial growth in these countries in the past few months. However, rise in demand for mobile-based barcoding SDKs in healthcare institutes and manufacturing companies has fueled the barcode software market growth in the MEA in the past few months. The escalating need for mobile-based barcoding SDKs in the healthcare and manufacturing sectors is mainly attributed to continuous support from the respective government to improve the overall healthcare operation.

Datalogic S.P.A.; DENSO ADC; Honeywell International, Inc.; NCR Corporation; and Zebra Technologies Corporation, are among the leading companies in the MEA barcode software market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Datalogic is pleased to announce the launch of the new HandScanner, the smallest and lightest non-intrusive hands-free scanner designed to streamline workers’ daily operations. This wearable allows workers to use both hands to pick faster a good or package and expand their productivity dramatically.

The report segments the MEA Barcode Software Market follows:

 MEA Barcode Software Market – By Application

• Package Tracking
• Employee Attendance and Time Tracking
• Asset Management
• Others

MEA Barcode Software Market – By End-User

• BFSI
• Transportation and Logistics
• Manufacturing
• Healthcare
• Retail
• Others

MEA Barcode Software Market – By Country

• Saudi Arabia
• South Africa
• UAE
• Rest of MEA