According to The Insight Partners market research study on “Middle East & Africa Batter and Breader Premixes Market Forecast to 2027 – COVID-19 Impact and Analysis – By Batter Premixes Type (Adhesion Batter, Tempura Batter, Beer Batter, Thick Batter, and Customized Batter), Breader Premixes Type (Crumbs and Flakes, Flour and Starch), and Application (Meat, Fish and Seafood, Vegetables, and Others),” is expected to reach US$ 363.27 million by 2027 from US$ 239.69 million in 2019 and is expected to grow at a CAGR of 5.6% from 2020 to 2027. The report provides trends prevailing in the Middle East & Africa batter and breader premixes market along with the drivers and restraints pertaining to the market growth. Increase in the consumption of premium meat products is the primary factor driving the Middle East & Africa batter and breader premixes market. However, volatile prices of raw material may hinder batter and breader premixes growth in Middle East & Africa. Besides, COVID-19 is anticipated to cause heavy loss in Middle East & Africa economy. Saudi Arabia has the largest COVID-19 cases in the Middle East and Africa region, and is followed by South Africa and UAE, among others. UAE was the first country in Middle East and Africa to report a confirmed case of COVID-19. Disruptions in supply chain impacted the market growth negatively.
The Middle East & Africa batter and breader premixes market is segmented into batter premixes type, breader premixes type, and application. The Middle East & Africa batter and breader premixes market have been divided into five categories on the basis of batter premixes type. These categories are adhesion batter, tempura batter, beer batter, thick batter, and customized batter. In 2019, the adhesion batter segment dominated the market and is the fastest growing segment. The Middle East & Africa batter and breader premixes market based on breader premixes type has been segmented into crumbs and flakes, and flour and starch. The Middle East & Africa batter and breader premixes market was dominated by the crumbs and flakes segment. On the basis of application, the batter and breader premixes market is categorized into meat, fish and seafood, vegetables, and others. The meat segment held a substantial share during the forecast period.
Blendex Company; Bowman Ingredients; Kerry Group; McCormick and Company, Inc.; Newly Weds Foods; and Showa Sangyo Co., Ltd. are among the leading companies in the Middle East & Africa batter and breader premixes market. The major players in the batter and breader premixes market are focused on strategies such as mergers and acquisitions and research and development to increase the geographical presence and consumer base globally. For instance, in September 2020, Solina, leading manufacturer of savoury ingredients solutions for the food industry, announced the completion of the acquisition of Bowman Ingredients by Bowman Family shareholders. Bowman Ingredients is a major supplier of food service and retail food processors coating systems for products including breadcrumbs, batters and marinades.
The Report Segments The Middle East & Africa Batter And Breader Premixes Market As Follows:
Middle East & Africa Batter and Breader Premixes Market, by Batter Premixes Type
- Adhesion Batter
- Tempura Batter
- Beer Batter
- Thick Batter
- Customized Batter
Middle East & Africa Batter and Breader Premixes Market, by Breader Premixes Type
- Crumbs and Flakes
- Flour and Starch
Middle East & Africa Batter and Breader Premixes Market, by Application
- Meat
- Fish and Seafood
- Vegetables
- Others
Middle East & Africa Batter and Breader Premixes Market, by Country
- South Africa
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
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