At 36.9% CAGR, Middle East & Africa Deepfake AI Detection Market is Projected to be Worth US$ 158.38 Million by 2031, says The Insight Partners
According to The Insight Partners’ research, the Middle East & Africa deepfake AI detection market was valued at US$ 12.86 million in 2023 and is expected to reach US$ 158.38 million by 2031, registering a CAGR of 36.9% from 2023 to 2031. Increasing number of deepfake frauds and scams and increased use of AI in media and entertainment are among the critical factors attributed to drive the Middle East & Africa deepfake AI detection market growth.
Deepfake AI can be used in positive and negative ways. Key utilization of deepfake AI by bad actors or scammers include election interference, blackmail, bullying, harassment, fake news, and financial frauds and scams. The huge growth in deepfake frauds is hitting people and businesses across the globe. For instance, as per the identity fraud report (2023) from Sum and Substance Ltd., the rate of identity fraud increased from 1.1% in 2021 to 2.0% in 2023. According to Onfido's Identity Fraud Report 2023, identity fraud attacks showed a 31x increase in deepfake fraud from 2022 to 2023. Deepfake usage for identity fraud purposes surged by 450% in the Middle East and Africa (MEA) and by 410% in Latin America. The Middle East experienced the most dramatic increase, with cases skyrocketing by 643 percent, followed by Africa at 393 percent and Latin America and the Caribbean at 255 percent.
As per the report by Sum and Substance Ltd, social media, professional services, healthcare, digital transportation, and video gaming were the top five industries mostly affected by identity fraud and deepfake attacks in 2023. Deepfakes can affect people in many ways such as deepfake content, videos, images, and others. Regula's survey data in 2024 shows a significant rise in the prevalence of video deepfakes, with a 20% increase in companies reporting incidents compared to 2022. Approximately 29% of fraud decision-makers across Australia, France, Germany, Mexico, Turkey, UAE, the UK, and the US reported encountering video deepfake fraud in 2022.
Deepfakes pose a significant risk to both businesses and individuals, resulting in financial impacts, job losses, legal challenges, damage to reputation, identity theft, and potential harm to mental or physical health. The impact of deepfake scams can be life-altering, with victims reporting losses ranging from US$ 250 to over half a million dollars. Thus, the rising threat of deepfakes attacks globally demands a greater need for robust deepfake detection solutions. Deepfake technology has rapidly evolved into a major tool for fraudsters, causing significant harm to both individuals and businesses. The sharp increase in identity fraud and financial scams driven by deepfakes highlights an urgent need for enhanced security measures. These attacks lead to severe financial losses, reputational damage, and personal distress. High-profile incidents demonstrate the real-world impact and growing sophistication of such scams. To combat this effectively, robust detection solutions and increased vigilance are essential.
On the contrary, stringent government regulations hamper the growth of Middle East & Africa deepfake AI detection market.
Based on component, the Middle East & Africa deepfake AI detection market is bifurcated into software and services. The software segment held 83.2% market share in 2023, amassing US$ 10.70 million. It is projected to garner US$ 133.72 million by 2031 to register 37.1% CAGR during 2023–2031.
By deployment, the Middle East & Africa deepfake AI detection market is divided into cloud and on premises. The cloud segment held 63.1% share of Middle East & Africa deepfake AI detection market in 2023, amassing US$ 8.11 million. It is projected to garner US$ 112.03 million by 2031 to expand at 38.8% CAGR from 2023 to 2031.
In terms of enterprise size, the Middle East & Africa deepfake AI detection market is bifurcated into large enterprises and SMEs. The large enterprises segment held 87.0% share of Middle East & Africa deepfake AI detection market in 2023, amassing US$ 11.19 million. It is predicted to garner US$ 140.21 million by 2031 to expand at 37.2% CAGR between 2023 and 2031.
By industry vertical, the Middle East & Africa deepfake AI detection market is segmented into media and entertainment, BFSI, government and politics, healthcare and life sciences, IT and Telecom, retail and ecommerce, and others. The media and entertainment segment held 39.8% share of Middle East & Africa deepfake AI detection market in 2023, amassing US$ 5.11 million. It is estimated to garner US$ 63.46 million by 2031 to expand at 37.0% CAGR during 2023–2031.
Based on country, the Middle East & Africa deepfake AI detection market is categorized into the UAE, Saudi Arabia, South Africa, and the Rest of Middle East & Africa. Our regional analysis states that the UAE captured 36.0% share of Middle East & Africa deepfake AI detection market in 2023. It was assessed at US$ 4.62 million in 2023 and is likely to hit US$ 64.97 million by 2031, registering a CAGR of 39.1% during 2023–2031.
Key players operating in the deepfake AI detection market are Sightengine, Clarity, FaceOnLive, Buster.Ai, SpoofSense, Facia.ai, Kroop AI, Reality Defender Inc., Au10tix, Microsoft, BioID, Sensity B.V., ValidSoft, Sentinel, HyperVerge Inc., DuckDuckGoose, McAfee Corp, deepfakedetector.ai, Attestiv Inc., and Intel Corporation, among others.
- In October 2023, Reality Defender, one of several startups developing tools to attempt to detect deepfakes and other AI-generated content, today announced that it raised $15 million in a Series A funding round led by DCVC, with participation from Comcast, Ex/ante, Parameter Ventures, and Nat Friedman's AI Grant.
- In June 2024, Facia unveiled solution to counter ai-generated images rampant online. As the technological tools that allow the creation of AI-generated content become increasingly available to the general public, a significantly large number of fake images and videos are being seen on social media platforms.
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