The volumizing segment by type is estimated to lead the market growth during the forecast period.
According to The Insight Partners market research study of “Middle East and Africa Eyelashes Enhancing Agents Market Forecast to 2028 - COVID-19 Impact and Regional Analysis by Modality, Product, End User and Country.” The Middle East and Africa eyelashes enhancing agents market is expected to reach US$ 20.82 million by 2028 from an estimated value of US$ 15.81 million in 2021; it is estimated to grow at a CAGR of 4.0% from 2021 to 2028. The report highlights trends prevailing in the Middle East and Africa eyelashes enhancing agents market and the factors driving market along with those that act as hindrances.
An increase in the adoption of smartphones and the high internet penetration are contributing to the proliferation of the e-commerce industry across the region. Online selling platforms make products easily accessible, which compels the eyelashes enhancing agent providers to bring their products on online selling channels, allowing them to expand their respective customer bases. These materials and tools are delivered at the doorsteps. Moreover, e-commerce platforms enable consumers to compare the specifications and prices of different product brands. Furthermore, the COVID-19 pandemic compelled consumers to stay indoors. With the do-it-yourself (DIY) concept, people started taking care of their personal hygiene, including the health of their eyes and eyelashes, on their own during the COVID-19 pandemic. As a result, the use of online shopping for both essential and nonessential goods, such as eyelashes enhancing agents, increased due to the COVID-19 pandemic. Further, the online channels for beauty products reported a growth of 5.6% in the US in 2020, whereas the growth of the offline channels contracted by 1.2%. Therefore, the increasing availability and purchase of eyelashes enhancing agents on e-commerce platforms boost the market growth.
The Middle East and Africa eyelashes enhancing agents market, based on type has been segmented into curling, lengthening, volumizing, and others. The Middle East and Africa eyelashes enhancing agents market, based on content type has been segmented into bimatoprost, lash-building serum, and others. The Middle East and Africa eyelashes enhancing agents market, based on application, has been sub-segmented into repairing damaged eyelashes and nourishing. Geographically, the Middle East and Africa eyelashes enhancing agents market can be sub-divided into as UAE, South Africa, Saudi Arabia and Rest of Middle East and Africa.
AbbVie Inc., Estée Lauder Inc, L'Oréal S.A. and Athena Cosmetics, Inc. are among the leading companies operating in the Middle East and Africa eyelashes enhancing agents market.
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