Middle East and Africa Flavor Masking Agents Market is expected to reach US$ 15.13 Mn by 2028

Beverages segment to dominate the Middle East & Africa Flavor Masking Agents Market during 2021–2028

According to The Insight Partners market research study on “Middle East & Africa Flavor Masking Agents Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type and Application,” is expected to reach US$ 15.13 million by 2028 from US$ 12.48 million in 2021. The market is estimated to grow at a CAGR of 2.8% from 2021 to 2028. The report provides trends prevailing in the Middle East & Africa flavor masking agents market along with the drivers and restraints pertaining to the market growth. Technological expansion in pharmaceutical industry, increasing use of flavor masking agents in diversified applications, and gearing inclination of consumers toward natural additives and ingredients are the major factors driving the growth of the flavor masking agents market. However, raising demand of clean label products hinder the growth of flavor masking agents market.

South Africa has the highest COVID-19 cases in the Middle East and Africa region, and is followed by Saudi Arabia and UAE, among others. UAE was the first country in the Middle East and Africa to report a confirmed case of coronavirus. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The food and beverages industry is one of the major industries that is suffering serious disruptions such as supply chain breaks, technology events cancellations, office shutdowns, etc., as a result of this outbreak. Various companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the travel bans imposed by countries are affecting business collaborations and partnership opportunities. All these factors are anticipated to affect the food and beverages industry in a negative manner and thus act as a restraining factor for the growth of various markets related to this industry in the coming months.

Middle East & Africa flavor masking agents market is segmented based on type and application. The Middle East & Africa flavor masking agents market based on type is segmented into sweet flavor, salt flavor, fat flavor, bitter flavor, and others. Bitter flavor segment accounted for the highest share in the market in 2020 is expected to be fastest growing during forecast period. Based on application, the market is segmented into food & beverages, pharmaceuticals and nutraceuticals, and others. The food & beverages segment accounted for the highest share in 2020 and pharmaceuticals and nutraceuticals segment is expected to be the fastest growing during forecast period. Further, food & beverages segment is bifurcated into the dairy & frozen dessert, bakery and confectionery, beverages, meat poultry and seafood, and others. The beverages segment dominated the market in 2020 and dairy & frozen dessert segment is expected to be the fastest growing during the forecast period.                                                                                                                        

Archer Daniels Midland Company; Cargill, Incorporated; Carmi Flavor And Fragrance Co. Inc.; Geo Specialty Chemicals; Keva Flavors Pvt. Ltd; Sensient Technologies Corporation; Symrise Ag; and Roquette Freres are among some of the leading companies in the Middle East & Africa flavor masking agents market. The market players focus on new product innovations and developments in order to achieve sustainable growth and to distinguish themselves among competitors present in the highly competitive flavor masking agents Market. For instance, Roquette and BRAIN Group Company AnalytiCon Discovery have completed the R&D phase of Brazzein production. For its acceptance and development, the partners have now signed a contract.

The report segments the Middle East & Africa Flavor Masking Agents Market as follows:

Middle East & Africa Flavor Masking Agents Market – By Type

• Sweet Flavor
• Salt Flavor
• Fat Flavor
• Bitter Flavor
• Others

Middle East & Africa Flavor Masking Agents Market – By Application

• Food & Beverages
  • Dairy & Frozen Dessert
  • Bakery and Confectionery
  • Beverages
  • Meat Poultry and Seafood
  • Others
• Pharmaceuticals and Nutraceuticals
• Others

Middle East & Africa Flavor Masking Agents Market – By Country

• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa