Middle East and Africa Sex Toys Market is expected to reach US$ 1,618.0 million by 2028

PRESS RELEASE BY The Insight Partners 09 Jun 2021

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Silicone Segment has the Largest Share of Material in the Middle East and Africa Sex Toys Market during 2021–2028

According to The Insight Partners market research study on “Middle East and Africa Sex Toys Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Material, Gender and Distribution Channel,” is expected to reach US$ 1,618.0 million by 2028 from US$ 1,097.9 million in 2021. The market is estimated to grow at a CAGR of 5.7% from 2021 to 2028. The report provides trends prevailing in the Middle East and Africa sex toys market along with the drivers and restraints pertaining to the market growth. The growth of this market is estimated to grow owing to key driving factors such as the changing perception of customers towards utilization of sex toys and an increasing number of online sex toys retailers. However, the market is expected experiencing slow growth during the forecast period owing to the harmful chemicals in the sex toys.

Economic uncertainties and ongoing conflicts are worsening the condition in the region. For instance, countries such as Syria, Libya, and Yemen are suffering violent conflict and cannot implement any public health measures. Iran was in deep economic recession due to the US sanctions. Also, the major source of economic stabilization in Middle East countries is oil production and export. However, the recent pandemic is causing turbulence to the economies of the Middle East region. A sudden drop in domestic and external demand for goods and products, especially crude oil, and halted production due to labor shortage, are major impacts observed in the region. E-commerce is popular because it effectively preserves consumers' privacy by not labelling products with their names and not disclosing customer information during product delivery. E-commerce, which includes business websites, mobile apps, and social media, is the most diverse delivery channel. As a result of these developments, the sex toys market is expected to expand during the pandemic. According to research study LovetheSales.com, lingerie and vibrators are common among South Africans, with market demand up 122 percent and 124 percent respectively in April 2020 compared to April 2019. As a result of the above factors, COVID-19 has a positive impact on the sex toys industry.

The market for sex toys market is segmented into material, gender, and distribution channel. Based on material, the sex toys market is segmented into metal, silicone, plastic, glass, and others. In 2020, the silicone segment accounted for the largest share, moreover the same segment is expected to grow at the highest CAGR during the forecast period. Silicone adult toys are also tasteless, odorless, hypoallergenic, anti-allergic, waterproof (therefore easy to clean) and nontoxic. Their durable properties also enable them to be heated up, cooled down and can be washed in the dishwasher. All these advantages are driving the growth of the silicone segment market.

Lovehoney Group Ltd., BMS Factory, and TENGA Co., Ltd. are among the leading companies in the Middle East and Africa Sex toys market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in December 2020, BMS Factory has expanded its playing field with PalmPocket Extended – a set of 3 silicone attachment heads designed for use with none other than the PalmPower Pocket.

The report segments the Middle East and Africa Sex Toys market as follows:

By Material

  • Metal
  • Silicone
  • Plastic
  • Glass
  • Others

By Gender

  • Male
  • Female

By Distribution Channel

  • E-Commerce
  • Specialty Stores
  • Others

By Country

  • Middle East and Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of Middle East and Africa
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