Adults Segment to Dominate MEA Toothpaste Market during 2019–2028
According to The Insight Partners market research study on “MEA Toothpaste Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type, Base Type, Distribution Channel, and End User,” is expected to reach US$ 2,694.65 million by 2028 from US$ 2,030.49 million in 2021. The market is estimated to grow at a CAGR of 4.1% from 2021 to 2028. The report provides trends prevailing in the MEA toothpaste market along with the drivers and restraints pertaining to the market growth. Dental issues in geriatric and pediatric population is the major factor driving the growth of the MEA toothpaste market. However, harmful effects of ingredients in toothpaste may hinder the growth of MEA toothpaste market.
Turkey, South Africa, Iraq, and Israel reported the highest number of COVID-19 confirmed cases and deaths in the MEA. According to the International Finance Corporation, the COVID-19 pandemic has had a severe impact on the economy of the MEA, which led to decline in oil production and tourism, as well as remittances. Turkey has the highest number of COVID-19 cases in the MEA, followed by South Africa and the UAE. Due to lockdown in the Middle Eastern and African countries, various personal care companies remained closed. The company shutdown led to the reduction in the sales of various products, such as toothpaste.
The market for toothpaste market is segmented into type, base type, distribution channel, end user, and country. Based on type, the market is segmented into sensitivity, whitening, herbal/natural, smokers, and medicated. In 2020, the whitening segment held the largest share MEA toothpaste market. Based on sensitivity the market is divided anti-cavity and others. In 2020, the others segment held the largest share toothpaste market. Based on end user, the market is segmented into adults and kids. In 2020, the adults segment held the largest share MEA toothpaste market. Based on by base type, the market is segmented into gel-based and non-gel-based. In 2020, the non-gel-based segment held the largest share MEA toothpaste market. Based on distribution channel, the MEA toothpaste market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies. In 2020, the supermarkets and hypermarkets segment held the largest share MEA toothpaste market. Based on country, the market is segmented into South Africa, Saudi Arabia, UAE, and rest of MEA. In 2020, rest of MEA held the largest share MEA toothpaste market.
3M, Inc, Colgate-Palmolive Company, GlaxoSmithKline plc., Henkel AG & COMPANY, KGAA, Procter & Gamble, The Himalaya Drug Company, and Unilever are among the leading companies in the MEA toothpaste market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Henkel's whole Oral Care tube portfolio is being converted to totally recyclable tubes produced by its packaging partner Albéa. The shift will be led by the Spanish toothpaste brand Licor del Polo and will be completed across all Oral Care brands by the beginning of next year.
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