According to The Insight Partners' research, the North America Flatbread Market was valued at US$ 7,793.2 Million in 2024 and is expected to reach US$ 10,406.1 Million by 2031, registering a CAGR of 4.3% from 2025 to 2031.
Rising preferences for gluten-free products and expansion of e-commerce sector are among the critical factors attributed to driving the North America Flatbread Market growth.
The prevalence of celiac disease (i.e., gluten sensitivity) is rising globally. According to the Celiac Disease Foundation, as of 2022, 3 million people in America were affected by celiac disease, and ~60-70% of people remain undiagnosed in the country. It is recommended to consume a 100% gluten-free diet for celiac disease patients, by doctors. The rising number of people diagnosed with celiac disease and growing awareness for gluten-free diets are positively impacting innovations pertaining to gluten products. Gluten-free options such as tortilla wraps, naan, and other flatbreads made from alternative flours (e.g., almond, rice, or chickpea) are becoming more widely available in supermarkets, specialty stores, and online platforms, allowing consumers with dietary restrictions to consume flatbreads without compromising their health. The demand for gluten-free flatbreads also extends to health-conscious consumers who perceive gluten-free products as a healthier alternative. The gluten-free trend has encouraged manufacturers to focus on developing high-quality, tasty, and nutritious alternatives. Thus, the rising consumer preference for gluten-free products is expected to bring new trends in the global flatbread market in the coming years.
On the contrary, increasing instances of product recalls hamper the growth of the North America flatbread market.
North America Flatbread Market Segmentation Analysis:
- By Type, the North America Flatbread Market is segmented into Tortilla, Pita, Naan, and Others. The Tortilla segment is projected to expand at 4.2% CAGR during 2025 - 2031
- By Distribution Channel, the North America Flatbread Market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Bakeries, Online Retail, and Others. The Supermarkets and Hypermarkets segment is projected to expand at 3.8% CAGR during 2025 - 2031
By country, the North America Flatbread Market is categorized into the United States, Canada, and Mexico. The United States is projected to expand at a 4.1% CAGR during 2025 - 2031.
Key players operating in the Flatbread Market are GRUMA SAB de CV, Ole Mexican Foods Inc., Goya Foods Inc., General Mills Inc., FGF Brands Inc., Leighton Foods AS, Mi Rancho, Joseph's Bakery, Kontos Foods, and Toufayan Bakeries, among others.
- In 2023, Joseph's Bakery nationwide launched its all-new Heart Friendly Pita bread, which is certified by the American Heart Association's Heart-Check Food Certification Program.
- In 2022, Mission Foods introduced three healthier tortilla varieties: Zero Net Carbs Sriracha Ranch, Carb Balance, and Chipotle fajita-sized. These Keto-certified, zero sugar, trans fats, and cholesterol tortillas cater to health-conscious consumers.
- In 2022, Old El Paso introduced Old El Paso Fiesta Twists, a new Mexican meal solutions portfolio addition. It features three delicious flavors: queso, Zesty Ranch, and Cinnamon Churro, each providing a satisfying crunch.
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