North America Photo Printing Market is expected to reach US$ 10.63 billion by 2031

Growing Demand for Kiosks to Provide Opportunities for North America Photo Printing Market During 2021–2031

According to our latest study, “North America Photo Printing Market Size and Forecast (2021–2031), Regional Share, Trend, and Growth Opportunity Analysis – by Product Type, Type, and Distribution Channel," the market was valued at US$ 7.12 billion in 2023 and is expected to reach US$ 10.63 billion by 2031; it is estimated to record a CAGR of 5.1% from 2023 to 2031.  

Kiosks offer an accessible and convenient way for people to print their photos instantly without needing to order online or wait for traditional photo printing services. This is particularly appealing in today's fast-paced world, where customers expect instant services and are increasingly opting for automated devices to reduce their manual operating responsibilities. As a result, self-service technologies are increasingly changing the customer’s way of interacting with the firms. In the current scenario, kiosk systems are being installed by numerous retailers in their stores to facilitate their customers to check out the things they have purchased without the need for cashiers. Thus, retailers use this system to enhance their customer’s shopping experience by reducing the checkout time and thereby offering more personalized services at their stores.

Further, a few of the key players across North America are launching various software that support kiosks. For example, in October 2023, Kodak Moments launched the latest version of its photo printing software. The software enables retailers to offer consumers an expanded set of premium products, which helps boost revenue. Kodak Moments Retail Software version 23.2 delivers 60 new features and upgrades designed to allow retailers to keep innovating while making it easier for store clerks to manage and fulfill print orders. This software is compatible with a variety of photo printing solutions, including Kodak Moments Kiosks, Kodak Moments Self-Service Print Stations, and the Kodak Moments Adaptive Picture Exchange (APEX) dry lab solution. Thus, the growing demand for kiosks bolsters the North America photo printing market growth. 

Fujifilm Corporation, Shutterfly, Bay Photo Lab, Nations Photo Lab, Walgreens Co, Kodak Alaris Inc., Cimpress, Adorama Camera Inc., ProDPI, and District Photo Inc are among the key players profiled in the North America photo printing market report. Several other major players were studied and analyzed during the market study to get a holistic view of the market and its ecosystem. 

The report includes growth prospects owing to the current North America photo printing market trends and their foreseeable impact during the forecast period. The North America photo printing market analysis is based on product type, type, and distribution channel. Based on product type, the market is segmented into prints, photo gifts, wall art, photo books, cards, calendar, and others. By type, the market is bifurcated into digital printing and film and offset printing. Based on distribution channel, the market is segmented into online, retail, and instant kiosk where online segment is anticipated to hold a significant North America photo printing market share by 2031.

The scope of the North America photo printing market report focuses on the US, Canada, and Mexico. In terms of revenue, the US dominated the North America photo printing market share. The development of the gifting culture has increased the region's photo-printing merchandise sales. There is also an increasing demand for family vacation cards, which also boosts the need for photo printing across the region. The most popular gift items that can be obtained through photo printing are photo cards, photo books, and calendars. Moreover, the surge in the adoption of advanced technology and the presence of many companies providing photo printing products and services in the region are propelling the growth of the market. A few of these players are Shutterfly, Kodak Alaris Inc, Adorama Camera Inc, and others. For instance, in July 2022, Google Photos expanded its printing services to Canada. Customers in this region can order photo prints, canvas prints, and photo books directly from the Google Photos app. Canvas prints are also available, with dimensions ranging from 20×20 cm to 75×100 cm. Such expansions are boosting the adoption of photo printing services in the region, which propels the market.

Moreover, various players across the region are launching software to add extra features for photo printing, which are likely to have a significant impact on the North America photo printing market forecast. For example, in October 2023, Kodak Moments launched a new version of its photo printing software. The software enables retailers to offer consumers an expanded set of premium products and grow revenue. Kodak Moments Retail Software version 23.2 delivers 60 new features and upgrades designed to keep retailers on the leading edge of innovation while making it easier for store clerks to manage and fulfill print orders. The new software is compatible with a wide range of photo printing solutions, including Kodak Moments Kiosks, Kodak Moments Self-Service Print Stations, and the Kodak Moments Adaptive Picture Exchange (APEX) dry lab solution. Such product launches propelled the growth of the North America photo printing market.

Further, the expansion of the e-commerce sector in the region propels the growth of the North America photo printing market. E-commerce websites that provide photo printing services are increasingly involved in customization, and these websites also offer a pictorial representation of the final product. Thus, the rise in e-commerce activities contributes to a surge in photo printing sales, which helps e-commerce companies to meet customers' demands on time. According to Digital Commerce 360, the US witnessed the highest-ever Q4 e-commerce sales in 2022. The sales increased from US$ 281.58 billion in Q4 2021 to US$ 299.12 billion in Q4 2022 at a rate of 6.2%. Also, according to the Mexican Online Sales Association, the domestic e-commerce market was valued at US$ 26.2 billion in 2022, representing a 23% increase over 2021. Mexico is positioned among the top five countries in the world in terms of e-commerce retail growth rate. Thus, growing e-commerce in the region fuels the North America photo printing market growth.

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