Whitening Segment to Dominate North America Toothpaste Market during 2019–2028
According to The Insight Partners market research study on “North America Toothpaste Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type, Base Type, Distribution Channel, and End User,” is expected to reach US$ 8,210.32 million by 2028 from US$ 6,260.18 million in 2021. The market is estimated to grow at a CAGR of 4.0% from 2021 to 2028. The report provides trends prevailing in the North America toothpaste market along with the drivers and restraints pertaining to the market growth. Increasing investments in marketing and promotional campaigns is the major factor driving the growth of the North America toothpaste market. However, harmful effects of ingredients in toothpaste may hinder the growth of North America toothpaste market.
In North America, the US recorded the highest number of COVID-19 confirmed cases than Canada and Mexico. The COVID-19 outbreak is negatively affecting the supply and distribution chain, which is hindering the personal care industry in the region. The pandemic has significantly disrupted the production, logistics, and tourism & travel industries. The governments of numerous countries imposed lockdown to mitigate the spread of the virus. Thus, several companies are undergoing downtime and some companies are working remotely, which is leading to low productivity and income.
The market for toothpaste market is segmented into type, base type, distribution channel, end user, and country. Based on type, the market is segmented into sensitivity, whitening, herbal/natural, smokers, and medicated. In 2020, the whitening segment held the largest share North America toothpaste market. Based on sensitivity, the market is divided anti-cavity and others. In 2020, the others segment held the largest share toothpaste market. Based on end user, the market is segmented into adults and kids. In 2020, the adults segment held the largest share North America toothpaste market. Based on by base type, the market is segmented into gel-based and non-gel based. In 2020, the non-gel based segment held the largest share North America toothpaste market. Based on distribution channel, the North America toothpaste market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies. In 2020, the supermarkets and hypermarkets segment held the largest share North America toothpaste market. Based on country, the market is segmented into US, Canada, and Mexico. In 2020, the US held the largest share North America toothpaste market.
3M, Beverly Glen Laboratories, Inc, Colgate-Palmolive Company, GlaxoSmithKline plc., Henkel AG & COMPANY, KGAA, Procter & Gamble, Sunstar Suisse S.A., The Himalaya Drug Company, and Unilever are among the leading companies in the North America toothpaste market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2021, Signal, Pepsodent, and Closeup are among Unilever's oral care brands that have declared ambitions to convert their entire toothpaste portfolio to recyclable tubes by 2025.
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