Playout Automation & Channel-in-a-Box Market is expected to reach US$ 63.3 billion by 2031

Playout Automation & Channel-in-a-Box Market Analysis: Key Insights

According to our latest study on "Playout Automation & Channel-in-a-Box Market Global and Regional Share, Trend, and Growth Opportunity Analysis – by Offering, Coverage, Vertical, and Application," the market was valued at US$ 20.6 billion in 2023 and is expected to reach US$ 63.3 billion by 2031; it is estimated to record a CAGR of 15.1% from 2023 to 2031. The report includes growth prospects in light of current playout automation & channel-in-a-box market trends and driving factors influencing market growth. The growing demand for playout automation and channel-in-a-box in various areas and technological advancements drives the playout automation & channel-in-a-box market growth. However, the complexity of integration and automation lock-in issues hinder the growth of the market.

The scope of the playout automation & channel-in-a-box market report focuses on North America, Europe, Asia Pacific, the Middle East & Africa, and South America. Europe has emerged as the frontrunner in embracing playout automation and channel-in-a-box systems, demonstrating its early adoption and leadership in the industry. The region boasts a substantial number of both international and national broadcasters who strategically prioritize cost reduction in playout operations while upholding the delivery of high-quality content. The surge in demand for playout automation and channel-in-a-box systems in Europe can be attributed to the continuous advancements in playout solutions, extensive customization options, and seamless integration with existing infrastructure. The growth of the playout automation & channel-in-a-box market in Europe can be attributed to several key factors. Firstly, there is a strong emphasis on providing viewers with a hassle-free experience by offering tailored content that aligns with their preferences. Additionally, the presence of a significant number of broadcasters in the region contributes to the market's expansion. Moreover, the market is influenced by rapid technological advancements, the ever-changing media landscape, and the increasing demand for streamlined broadcasting practices.

Playout Automation and Channel-in-a-Box Market

Technological Advancements Boost Playout Automation & Channel-in-a-Box Market Growth

Technological progress has resulted in the creation of more powerful and compact external equipment that combines improved sound quality and features. These advancements have brought numerous advantages to content producers and engineers, enabling them to deliver high-quality content efficiently and effectively. One aspect of technological advancement involves leveraging enhanced sound quality and features to create a more immersive viewing experience. This includes the capability to deliver content in high-definition (HD) and ultra-high-definition (UHD), meeting the growing expectations of consumers. The desire for top-notch channel presentation and the need to offer an immersive experience are key drivers for the market growth.

Technological advancements have simplified the integration of playout automation and channel-in-a-box systems with existing infrastructure. This seamless integration allows broadcasters to streamline their operations and optimize their workflows. The ease of integrating these systems with other broadcasting technologies has contributed to the overall demand for playout automation and channel-in-a-box solutions.

Additionally, improvements in network capabilities, such as the deployment of 5G networks and the utilization of satellite and microwave technologies, have addressed connectivity challenges and expanded the adoption of automation solutions, particularly in remote areas. These advancements have created a favorable environment for the smooth integration of advanced broadcasting technologies. Hence, technological advancements are contributing to the growing playout automation & channel-in-a-box market size.

Playout Automation & Channel-in-a-Box Market: Segmental Overview

Based on coverage, the market is segmented into national broadcasters and international broadcasters. The national broadcasters segment accounted for the largest playout automation & channel-in-a-box market share in 2023. National broadcasters are strategically focusing on reducing playout costs without compromising the quality of output. They aim to provide viewers with the content of their choice without much hassle, while also optimizing their operations and workflows playout automation solutions. Channel broadcastings are key areas of focus for national broadcasters, as they help reduce power consumption and save costs. The national broadcasters segment is a driving force in the playout automation & channel-in-a-box market. Companies focus on reducing costs, maintaining quality, and leveraging technological advancements has contributed to the growth and demand for these solutions in various regions.

Playout Automation & Channel-in-a-Box Market Analysis: Competitive Landscape and Key Developments

The playout automation & channel-in-a-box market forecast can help stakeholders plan their growth strategies. Evertz; Pebble Beach Systems; Imagine Communications; Avid Technology, Inc.; Grass Valley; Brightcove Inc.; ENCO Systems; PlayBox Technology; Axel Technology Srl; and Aplomb Technology are among the prominent players profiled in the playout automation & channel-in-a-box market report. The market leaders focus on new product launches, expansion and diversification, and acquisition strategies, which allow them to access prevailing business opportunities.

• In August 2023, bTV Media Group, a prominent provider of television, radio, and digital media services in Bulgaria, made a significant investment in automated playout servers from PlayBox Neo. These servers will be integrated into a disaster recovery facility at Plana Teleport, which is situated 60 km away from the network's main headquarters in Sofia. This investment by bTV Media Group demonstrates their commitment to ensuring uninterrupted broadcasting services, even in the event of unforeseen disruptions or emergencies. By installing automated playout servers in the disaster recovery facility, the network can swiftly switch to backup systems and continue delivering content to its audience without any significant interruptions.
• In August 2023, Roberts Communications Network (RCN) chose the AirBox Neo-20 playout system from PlayBox Neo to meet its comprehensive playout requirements. This decision by RCN highlights its commitment to utilizing advanced technology solutions for efficient and reliable content delivery. To enhance their playout capabilities, RCN will integrate the AirBox Neo-20 with PlayBox Neo's Capture Suite, a multi-channel and multi-server solution designed to seamlessly ingest multiple live sources. The selection of AirBox Neo-20 and Capture Suite for RCN was facilitated by Keycode Media, a systems integration firm with expertise in the broadcasting industry.
• In July 2021, Channel One, a prominent television broadcaster in Russia, transitioned from HD-SDI technology to a fully IP-based infrastructure by implementing the Evertz Mediator playout and content distribution system at its Ostankino Technical Centre in Moscow. This cutting-edge system represents a significant upgrade, incorporating the latest advancements in broadcast technology. It offers a robust and seamlessly integrated ecosystem that encompasses a wide range of workflows. Channel One now utilizes this system to deliver a diverse lineup of 12 channels featuring news, sports, and entertainment content, reaching an extensive audience of over 250 million viewers worldwide.

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