South America Gaming Controller Market is expected to reach US$ 90.7 million by 2027

Offline Segment to Dominate SAM Gaming Controller Market During 2019–2027

According to The Insight Partners market research study on “SAM Gaming Controller Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Product, Compatibility, Connectivity, Distribution, and End-User,” is expected to reach US$ 90.7 million by 2027 from US$ 69.2 million in 2019. The market is estimated to grow at a CAGR of 3.8 % from 2020 to 2027. The report provides trends prevailing in the SAM gaming controller market along with the drivers and restraints pertaining to the market growth.The arrival of new console generation and presence of advanced gaming controllers are the major factor driving the growth of the SAM gaming controller market. However, using alternative such as mobile phones as a console hinder the growth of SAM gaming controller market.

In case of COVID-19, Brazil has the largest number of cases, followed by Ecuador, Chile, Peru, and Argentina amongst others across SAM region. The COVID-19 pandemic has led to the closure of all economic activities across the region, in order to combat the spread of the virus. More people are playing video games with school and workplace closures, job furloughs, and cancelled travel plans, and more are upgrading their gaming relationships from casual to dedicated. The number of hours spent in front of screens was rapidly increased by COVID-19 lockdowns and encouraged millions to pursue new digital activities. In Brazil, a third of customers subscribed to a video game service, used a cloud gaming service, or viewed esports or a virtual sporting event for the first time during the crisis. The country generally depends on large imports of gaming accessories to support the gaming industry. However, owing to the closure of international borders in order to combat the spread of the virus, the supply of the controllers and other gaming accessories were limited. Thus, the above-mentioned factors are expected to negatively impact the SAM gaming controller market over the years owing to the outbreak of the pandemic.

The SAM gaming controller market has been analyzed on the basis of product, compatibility, connectivity, distribution, end-user, and country. Based on product, market is segmented into the gamepad, joystick, trackball, throttle quadrant, and light gun. The gamepad segment dominated the market in 2019 and joystick segment is expected to be fastest growing during forecast period. Based on compatibility, market is segmented into the PC & mobiles and console. The PC & mobiles segment dominated the market in 2019 and console segment is expected to be fastest growing during forecast period. Further, based on connectivity, market is segmented into the wireless and wired. The wired segment dominated the market in 2019 and wireless segment is expected to be fastest growing during forecast period. Based on distribution, market is segmented into the online and offline. The offline segment dominated the market in 2019 and online segment is expected to be fastest growing during forecast period. Based on end-user, market is segmented into the personal and commercial. The personal segment dominated the market in 2019 and commercial segment is expected to be fastest growing during forecast period

Guillemot Corporation S.A., Logitech, Mad Catz Global Limited, Microsoft Corporation, Nitendo, Nvidia Corporation, Razer Inc. are among the leading companies in the SAM gaming controller market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2019, Razer announced a collaboration with Tencent Holdings Limited (“Tencent”), a leading provider of Internet value added services in China, to bring the mobile gaming experience to the next level. Tencent is the global publisher for blockbuster mobile titles like PUBG Mobile and Honour of Kings.        

The report segments the SAM Gaming Controller Market as follows:

SAM Gaming Controller Market – By Product

• Gamepad
• Joystick
• Trackball
• Throttle Quadrant
• Light Gun

SAM Gaming Controller Market – By Compatibility

• PC & Mobiles
• Console

SAM Gaming Controller Market – By Connectivity

• Wireless
• Wired

SAM Gaming Controller Market – By Distribution

• Online   
• Offline

SAM Gaming Controller Market – By End-User

• Personal
• Commercial

SAM Gaming Controller Market – By Country

• Brazil
• Argentina  
• Rest of SAM