Squash Rackets Market is expected to reach US$ 414.40 Million by 2031

Increasing Participation and Infrastructure Development Bolster Squash Rackets Market Growth

According to our latest study on "Squash Rackets Market Size and Forecast (2021–2031), Global and Regional Growth Opportunity Analysis – by Racket Construction, Racket Balance, and Distribution Channel," the market value is expected to grow from US$ 286.73 million in 2024 to US$ 414.40 million by 2031; the market is estimated to register a CAGR of 5.4% during 2025–2031. The squash rackets market report highlights key factors driving the growth of the squash rackets market and prominent players along with their developments in the market.

The inclusion of squash in the 2028 Los Angeles Olympic Games has marked a transformation for the sport, offering a global platform along with attracting interest and investment. According to the World Squash Federation, the Olympic recognition is expected to elevate the sport's profile and inspire a new generation of athletes, thereby contributing to increased grassroots participation and infrastructure expansion across various regions. Simultaneously, national associations and nonprofit collaborations are making tangible progress in expanding the sport's reach. For instance, US Squash, in partnership with Girls Inc., initiated a program to provide participation opportunities to over 3,000 girls, promoting inclusivity and athletic development in underrepresented communities. This initiative reflects the sport's growing integration into community-based youth programs and highlights its appeal among younger demographics. The expansion of urban squash facilities, community centers, and school-based programs in countries such as the US, Egypt, and India is facilitating broader access to the sport. These developments are also supported by the growing awareness of squash as a high-intensity cardiovascular activity that improves agility, hand-eye coordination, and overall fitness, making it appealing to health-conscious individuals across various age groups. Additionally, the rising number of amateur leagues and corporate wellness initiatives contribute to a broader, more sustained interest in squash. As participation rises and infrastructure becomes more accessible, consumer spending on squash-related products is expected to grow steadily. Players are increasingly seeking performance-optimized and technologically advanced equipment. Thus, the rising participation in squash-related activities leads to the squash rackets market growth.

Squash Rackets Market Breakdown – By Region

Technological integration is reshaping the squash rackets market by enhancing player performance, training efficiency, and consumer engagement through smart equipment and data analytics. Innovations such as app-based performance tracking and diagnostic tools are increasingly being adopted. For instance, in March 2025, the European Squash Federation (ESF) officially adopted the Squash Players App as the primary source of venue data, enabling real-time tracking of player performance, court usage, and tournament statistics. This app provides athletes and coaches with detailed insights into match analytics, allowing for more informed strategy development and personalized training regimens. Such apps offer a smooth experience to players and set a new standard for data-driven performance improvement. HEAD introduced the new, sophisticated 4-in-1 Diagnostic Center, designed to fine-tune racket equipment by analyzing string tension, frame stiffness, balance, and weight, among other parameters. This ensures that each racket is optimized for individual playing styles, enhancing precision and comfort. These innovations foster a shift in consumer behavior, where players increasingly seek equipment tailored to their biomechanical profiles. Manufacturers are responding by integrating smart sensors and connected technologies into racket and training gear, allowing seamless data syncing with mobile apps and cloud platforms. This technological evolution supports advanced customization and reduces equipment-related injuries by promoting ergonomically suited designs.

The squash rackets market analysis has been performed by considering the following segments: racket construction, racket balance, and distribution channel. Based on racket construction, the market is bifurcated into open throat and closed throat. The open throat segment is expected to register a significant CAGR from 2025 to 2031. In terms of racket balance, the squash rackets market is segmented into head light, head heavy, and even balance. The head light segment held a significant market share in 2024. By distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment is anticipated to hold a significant squash rackets market share in the coming years.

Open-throat rackets have a unique frame shape and enhanced performance features. This racket provides improved power, control, and maneuverability. The design typically features a larger sweet spot due to the open throat area, which allows for more forgiving hits, even on off-center shots. Players benefit from a balanced combination of stiffness and flexibility, allowing for explosive shots and responsive play. It is ideal for competitive players and enthusiasts. As the global demand for high-performance squash equipment grows, open-throat rackets maintain their relevance in the market, supporting professional-level play and recreational use.

In terms of revenue, Europe dominated the squash rackets market share in 2024. The UK is a major market for squash rackets in Europe. The market in the UK can be ascribed to strategic partnerships, grassroots investments, and nationwide development programs spearheaded by England Squash. For instance, in December 2024, Ashaway became an official stringing partner of England Squash. As part of a three-year agreement, Ashaway has pledged significant support to boost the growth of the grassroots game, and it will provide prizes at the English Junior Championships and ProAir British Junior Championships, including a bespoke stringing stand. In April 2025, Ark Victoria Academy and England Squash opened two new outdoor squash courts in Birmingham, funded by Sport England, to increase access and boost community engagement, with top England squash stars in attendance. This initiative, highlighted by the presence of top national players, aims to foster community engagement and broaden participation.

Technological integration in training kits, practice sessions, and games is emerging as a significant squash rackets market trends. Clubs and training academies are investing in smart court systems with motion sensors and AI-based video analysis to provide players with detailed feedback on movement patterns, shot selection, and court coverage. The integration of modern technologies accelerates the growth of the market by aligning squash with broader trends in smart sports and digital fitness. These advancements are making squash more appealing to younger, tech-savvy demographics, which is expected to result in a sustained demand for smart squash rackets and accessories. The convergence of performance data analytics, personalized equipment calibration, and app-driven engagement positions the squash rackets market for a transformative phase of growth and innovation.

The squash rackets market forecast can help stakeholders plan their growth strategies. Dunlop Sports, Tecnifibre, HEAD, Black Knight, Grays Hockey, Karakal (Worldwide) Limited, VICTOR Europe GmbH, Manta World Sport, Play Ashaway, XamsaSquash, PrinceSquash, Salming Australia, UNSQUASHABLE, Amer Sports, and Harrow Sport are among the prominent players profiled in the squash rackets market report. These market players are focusing on providing high-quality products to fulfill customer demand. They are adopting strategies such as product launches, capacity expansions, partnerships, and collaborations to stay competitive in the market. In September 2024, Technifibre introduced Tecnifibre's new Carboflex range at the peak of the new Squash season and Paris Squash 2024. The updated white frames enhance performance through improvements in weight, ergonomics, length, and bumpers, thereby optimizing swing speed. It provides a range of options with a selection of 6 rackets, including a new 120g model and a Junior option.

The squash rackets market is segmented on the basis of racket construction, racket balance, distribution channel, and geography. Based on racket construction, the market is segmented into open throat and closed throat. In terms of racket balance, the squash racket market is segmented into head light, head heavy, and even balance. As per the distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the squash rackets market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The market in North America is sub-segmented into the US, Canada, and Mexico. The market in Europe is sub-segmented into Germany, France, Italy, Spain, the UK, and the Rest of Europe. The market in Asia Pacific is further segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The squash rackets market in the Middle East & Africa is sub-segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. The market in South & Central America is further segmented into Brazil, Argentina, and the Rest of South & Central America.

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