Teeth Whitening Market is expected to reach US$ 8,556.57 Million by 2028

Published Date: 13 Jun 2022

Report : Teeth Whitening Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product (Whitening Toothpaste, Whitening Gel and Strip, White Light Teeth Whitening Device, and Others) and Distribution Channel (Offline and Online)

Offline Segment by Distribution Channel Held a Larger Share in 2022

According to The Insight Partners market research study of “Teeth Whitening Market Forecast to 2028 – COVID-19 Impact and Global Analysis - by Product and Distribution Channel,” the market is expected to grow from US$ 6,6,45.77 million in 2022 to US$ 8,556.57 million by 2028; it is estimated to grow with a CAGR of 4.3% from 2022 to 2028. The report provides the trends prevailing in the global teeth whitening market and the factors driving and restraining the market.

Based on the product, the global teeth whitening market is segmented into whitening toothpaste, whitening gels and strips, white light teeth whitening device, and others. In 2022, the whitening toothpaste segment held the largest share of the market. Whitening toothpaste is a paste that lightens the stains on teeth and brightens teeth over some time. The number of teeth whitening options available today is attracting several consumers. The increasing popularity of teeth whitening products has prompted many manufacturers to develop products for over-the-counter and dental office use. However, whitening toothpaste is not as fast and effective as whitening strips or professional dental treatments, but it can whiten teeth over a period of time. Moreover, growing awareness about the whitening toothpaste is likely to propel the global teeth whitening market during the forecast period.

Based on distribution channel, the global teeth whitening market is bifurcated into offline and online. In 2022, the offline segment held a larger market share of the market. The segment is expected to follow a similar trend over the forecast period due to factors such as the growing number of small/private dental clinics, increasing dental clinic visits, and a growing number of pharmacies and retail stores offering teeth whitening products.

The global market for teeth whitening is expected to grow, owing to factors such as rising awareness for oral hygiene, increased adoption of home teeth whitening kits, and technological advancements in teeth whitening products. Moreover, the booming cosmetic dentistry industry is likely to boost the growth of the global teeth whitening market in the coming years.

Before the onset of the COVID-19 pandemic, the global teeth whitening market grew steadily. The COVID-19 outbreak severely affected several markets, such as medical systems, in various regions. The pandemic had significantly impacted the global teeth whitening market. The COVID-19 pandemic had spotlighted the focus on personal hygiene and home dental aesthetics. The pandemic increased the market growth in the recent past and is expected to follow a similar trend over the forecast period. Moreover, studies conducted by Colgate-Palmolive suggest that certain oral care products may play a role in temporarily reducing the amount of SARS-CoV-2, the virus that causes COVID-19, in the mouth. Laboratory tests found that certain toothpaste types containing zinc, stannous fluoride, amine fluoride, and mouthwashes containing cetylpyridinium chloride (CPC), hydrogen peroxide, and chlorhexidine, or stannous fluoride/amine fluoride neutralized the virus by more than 99%. According to SmileDirectClub, a company that sells clear aligners and teeth whitening kits, in 2021, there was a 47% increase in teeth whitening and a similar rise in teeth straightening. SmileDirectClub Inc. had planned to expand its whitening product line with its new fast-dissolving Whitening Strips in January 2022.

The leading companies operating in the teeth whitening market include Brodie & Stone; Johnson & Johnson Services, Inc.; Colgate-Palmolive Company; Procter & Gamble (P&G); Unilever; GlaxoSmithKline plc; CCA Industries, Inc.; Supersmile; Henkel; and Church & Dwight Co., Inc. The market has observed various organic and inorganic developments in the global teeth whitening market in recent years. For instance, in October 2018, Church & Dwight acquired Water Pik, Inc. and announced to expand their business. In March 2022, the company launched Visible White O2, formulated with unique active oxygen technology, and whitens teeth from inside out within three days. The oral care portfolio gives the company one of the leading positions as the population ages and consumer interest in oral health continues to expand.  With the launch of the aforementioned product, the company expanded its existing teeth whitening toothpaste portfolio in the market.

Global Teeth Whitening Market, By Region, 2022 (%)

Global Teeth Whitening Market, By Region, 2022 (%)

The report segments the global teeth whitening market as follows:

Based on product, the global teeth whitening market is segmented into whitening toothpaste, whitening gels and strips, white light teeth whitening device, and others. Based on distribution channel, the global teeth whitening market is bifurcated into offline and online. By geography, the market is segmented into North America (the US, Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, and the Rest of Europe), Asia Pacific (China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (the UAE, Saudi Arabia, South Africa, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America).

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