Health benefits and taste enhancement with flavored green teato drive green teamarket at CAGR of 6.5% during 2019–2027
According to our latest market study on “US Green Tea Market Forecast to 2027– Type (Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Others); Flavor (Lemon, Aloe Vera, Cinnamon, Vanilla, Basil, Others); Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online, Others),”the US green tea market was valued at US$ 1,089.40 Mn in 2018 and is projected to reach US$ 1,907.03 Mn by 2027; it is expected to grow at a CAGR of 6.5% during the forecast period.The report highlightskey factors driving the market growth, and prominent players and their developmentsin the market.
Green tea is prepared from the leaf buds and dried leaves of the Camellia sinensis plant. It is prepared by pan-frying and steaming these leaves, followed by drying them. Green tea is known to be beneficial against various health issues such as depression and various cancer types such as lung cancer, liver cancer, colon cancer, and gastric cancer. Some of the scientific studies have also proven that the consumption of green tea helps enhance the thinking skills and also is helpful in lowering cholesterol and triglyceride levels in body. Green tea has gained the attention of the US consumers over the past few years, mainly due to its health benefits. Regular consumption of green tea boosts the immune system, helps maintain body weight in limits, reduces physical stress, and keeps check on skin redness. Consumers in the US prefer beverages that offer functional benefits. This further propels the demand for the green tea in the country. Many consumers understand the functional health benefits of green tea and seek for green tea products as a more desirable alternative to sugar-laden beverages.
Based on type, the green tea market is segmented into green tea bags, green tea instant mixes, iced green tea, loose leaf, and others. In 2018, green tea bagsheld a larger share of 41.6% of the USgreen teamarket. The bags are generally made of filter paper, food-grade plastic, or silk cotton. The green tea bags are available in different flavors, such as ginger, mint, and lemon. As the consumption of green tea helps in brain function, reducing fat, reducing risk of cancer, and more, green tea is used in the manufacture of cosmetics and pharmaceutical products in the form of bags. There are ways to use green tea bags to promote healing apart from consuming those as drink.
The US green tea market is concentrated with a few well-established players such asTATA Global Beverages, Finlays, Unilever, Nestlé, Associated British Foods plc., AriZona Beverage Co., Kirin Holdings Company Ltd, ITO EN, and Dilmah Ceylon Tea Company PLC.
The report includes the segmentation of the US green tea market as follows:
US Green Tea Market – By Type
- Green Tea Bags
- Green Tea Instant Mixes
- Iced Green Tea
- Loose Leaf
- Others
US Green Tea Market – By Flavor
- Lemon
- Aloe Vera
- Cinnamon
- Vanilla
- Basil
- Others
US Green Tea Market – By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Online
- Others
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