The Asia-Pacific digital English language learning market was valued at USD 1,678.6 million in 2019 and is projected to reach USD 6,116.1 million by 2027; it is expected to grow at a CAGR of 17.6 % from 2020 to 2027.
The Asia-Pacific digital English language learning market is predicted to witness a significant growth rate during the forecast period. Asia Pacific region consists of countries enriched with educational levels namely; Australia, China, India, Singapore, and South Korea among others. These countries are leveraging every possible methods and models to improve English proficiency with an objective to increase the number of English-speaking individuals. According to EF Education First English Proficiency Test, Asian countries holds second position after Europe among non-native English-speaking individuals. Countries in Asia-Pacific region has been investing significantly over the years in leveraging English language and also has lucrative opportunities for English learning.
Digital transformation is another factor which has influenced the Asia Pacific educational sector heavily in the recent years. Australia and China are the most prominent countries to implement digital education in schools, and universities which include English language learning. However, China and South Korea leads the Asia Pacific Digital English Language Learning market. India on the other hand has recently implemented several initiatives to boost the digital education in the country under the initiative “Digital India”.
Additionally, the penetration of internet has spurred the demand for e-learning in the country, which is also impacting positively on the Asia-Pacific digital English language learning market in the recent scenario. Also, the availability of the online examinations and scrutinizing individual English proficiency has also gained popularity in the Asia Pacific countries.
Impact of COVID-19 Pandemic on Digital English Language Learning Market
The COVID-19 crisis is affecting the industries worldwide and the economy is anticipated to take a worst hit in the year 2020 and likely in 2021 as well. The outbreak has created significant disruptions in primary industries such as consumer electronics, semiconductor, automotive, and IT infrastructure. All these industries are crucial for the growth of digital English language learning market as they are the major demand generation industries for digital English language learning. The factory shutdowns, travel bans, trade bans, and border lockdowns have impacted both manufacturing and sales of various consumer electronic products and components. The electronics and semiconductor industry is one of the major industries that is facing serious disruptions due to supply chain issues and manufacturing shutdowns.
Market Insights
Increasing Number of Candidates Enrolling for Competitive Exams
increasing trend among the Asian students to enroll themselves in universities located in the western countries for higher education including post-graduation. Majority of the candidates from Asian countries especially India and China enroll themselves for Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), Graduate Record Examination (GRE), and Test of English for International Communication (TOEIC). The Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS) are the tests conducted to asses a non-native candidate’s English fluency level. Pertaining to the fact that, these examinations and the universities and schools which accept these examination qualified students, require proper English speaking and writing skills. This factor compels the enrolling candidates to opt for English Language Training (ELT) institutes. The burgeoning demand for these competitive exams has led to the establishment of various English Language Training (ELT) institutions across the countries, which in turn has catalyzed the different methods of English learning techniques.
End User-Based Market Insights
Based on end user, the Asia-Pacific digital English language learning market is segmented into academic and non-academic. The digital English language learning market players are experiencing substantial growth in the recent years owing to the increase in procurement of their services by the corporate sector. Corporate communication is one of the most critical functions faced by various employees. Pertaining to this fact, several companies operating in different countries undertaking initiatives to enhance the proficiency of English language among the employees. This factor is boosting the digital English language learning market. Moreover, the increasing population of students seeking English learning courses for higher education is driving the digital English language learning market. Various tests are designed such as TOEFL, TOEIC, Cambridge Business English Certificate, and IELTS, others which are mandatory to clear before seeking admissions in English speaking countries. The rising of ITES in different countries in Asia Pacific is anticipated to create substantial market space for digital English language learning market players in the coming years.
Asia Pacific Digital English Language Learning Market, by End User– 2019 and 2027
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Business Type -Based Market Insights
The digital English language learning companies offer their products and services to various schools, universities and coaching institutes. This type of business is often called business to business (B2B). The trend of adoption of digitalized education among several schools, universities, and other institutions have increased the interest among the digital English language learning market players to sell their products to these end users. Business-to-customers refers to the transactions between companies offering digital solutions to learn English and the customers. Various companies offer app based or website based open source or closed source digital platform to learn English efficiently. The customers can either subscribe to their services, or can directly opt for learning. These services have transformed the way of learning adopted by students in Asia Pacific.
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Asia Pacific Digital English Language Learning Market: Strategic Insights
Market Size Value in US$ 1,678.6 Million in 2019 Market Size Value by US$ 6,116.1 Million by 2027 Growth rate CAGR of 17.6 % from 2020-2027 Forecast Period 2020-2027 Base Year 2020
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Asia Pacific Digital English Language Learning Market: Strategic Insights
| Market Size Value in | US$ 1,678.6 Million in 2019 |
| Market Size Value by | US$ 6,116.1 Million by 2027 |
| Growth rate | CAGR of 17.6 % from 2020-2027 |
| Forecast Period | 2020-2027 |
| Base Year | 2020 |
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Product development tis the commonly adopted strategies by companies to expand their product portfolio. Houghton Mifflin Harcourt, Pearson Plc, Oxford University Press, McGraw-Hill Education, Inc. and Rosetta Stone Inc. are among the key players implementing strategies to enlarge the customer base and gain significant share in the digital English language learning market, which in turn permits them to maintain their brand name in the market.
Asia-Pacific Digital English Language Learning Market Segmentation:
By Product Type
- On-Premise
- Cloud
By Business Type
- Business-to-Business
- Business- to-Customer
End User
- Academic
- Non- Academic
Company Profiles
- Babbel
- Busuu Ltd.
- Cambridge University Press
- CENGAGE LEARNING HOLDINGS II, INC.
- Duolingo
- EF education first
- ELSA, Corp
- McGraw-Hill Education, Inc.
- Mondly
- Macmillan (Springer Nature)
- NEW ORIENTAL EDUCATION & TECHNOLOGY GROUP INC.
- Oxford University Press
- Pearson Plc
- Rosetta Stone Inc
- Pearson Plc
- Houghton Mifflin Harcourt
- Transparent Language
- VIPKID
- Voxy
- Worddive Ltd
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type, Business Type, End User, Age Group
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Cambodia, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, South Korea, Taiwan, Thailand, Vietnam
Frequently Asked Questions
The rest of APAC countries, such as China and Australia led the digital English language learning market in 2019. The rest of APAC countries are continuously focusing on enhancing the English proficiency of their students and employees. The penetration of the internet and smartphones, laptops, tablets, and desktops have been remarkably high in these countries in the recent years. This factor has driven the digital English language learning market over the years in these countries. Moreover, the countries in this region are witnessing the expansion of activities of the international businesses, which demands English as the primary language; this is further supporting the growth of the market for digital English language learning in the rest of APAC countries.
The digitalization in educational sector is key factor in driving the English language learning in non-English spoken countries such as China, South Korea, and India among others. India is one of the prominent countries where digitalization in educational sector is booming at present and the same is anticipated to create a huge market in the forthcoming years. Digitalized learning involves several techniques which enhance the students’ ability to learn, speak, and write English and other subjects. Some of the techniques include online courses, online examination, digital textbooks, and animation.
The cloud is the product tax type in the market. The significant rise in internet penetration is driving the cloud segment in digital English language learning market. Also, the usage of smartphones, tablets help the students’ to study anywhere and improve English speaking and writing skills.
The List of companies - Asia Pacific Digital English Language Learning Market
- Babbel
- Busuu Ltd.
- Cambridge University Press
- Cengage Learning Holdings II, Inc.
- Duolingo
- EF education first
- ELSA, Corp
- Houghton Mifflin Harcourt
- Macmillan (Springer Nature)
- McGraw-Hill Education, Inc.
- Mondly
- New Oriental Education & Technology Group Inc.
- Oxford University Press
- Pearson Plc
- Rosetta Stone Inc.
- Transparent Language
- VIPKID
- Voxy
- Worddive Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
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- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
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- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
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We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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