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Asia Pacific Luxury Pens Market

2021

Asia Pacific Luxury Pens Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product Type (Ball Point Pens, Fountain Pens, Roller Ball Pens, Multifunctional Pens, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, and Online Retail and Others)

Publication Month: Oct 2021 | Report Code: TIPRE00025122 | No. of Pages: 113 | Category: Consumer Goods | Status: Published

Market Insights

Asia Pacific Luxury Pens Market to Grow at a CAGR of 4.8% to reach US$ 996.03 million Million from 2021 to 2028

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The Asia Pacific luxury pens market is expected to grow from US$ 715.00 million in 2021 to US$ 996.03 million by 2028; it is estimated to grow at a CAGR of 4.8% from 2021 to 2028.


Luxury pen is a type of premium product which exhibits unique features and are customizable as per customer preferences. Such pens are designed to provide better quality and comfort along with adding to royalty as an added aesthetic. Luxury pens are categorized as premium products, essentially used by elite class group as piece of status symbol. They are also treated as precious gifts to commemorate a special occasion or achievement. The shift in consumer lifestyle backed by increase in disposable income and growing investment in luxury writing instrument is primarily driving the demand of luxury pen market. Additionally, the manufacturers are strategically investing in product development by modifying the luxury pen nib with platinum and other expensive metals. It is expected to provide impetus to market growth.

In Asia Pacific, India has reported a huge number of COVID-19 cases, which led to the discontinuation of several business operations, including luxury pens manufacturing. The shuttering of office, schools, and colleges during the pandemic period, along with significant fall in the production of luxury stationery items, has severely impacted the demand for luxury pens in Asia Pacific. However, as the economies are planning to revive their operations, the demand for luxury pens is expected to rise in the region. However, the focus over just-in-time production is another concerning factor hindering the market growth. In addition to the increasing literacy rates in emerging countries, the growing prominence of luxury fountain pens and significant investment by prominent manufacturers in new product launch would continue to boost the growth for the luxury pens market in Asia Pacific in the coming years.

With the new advancements and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Asia Pacific luxury pens market. The companies operating in the luxury pens market are strongly focused on improving the features and design of the pens to improve their overall quality, comfort, and appearance. For instance, the manufacturers have enhanced their product offerings by incorporating diamond studs or gold plates in the products to promote premiumization. Manufacturers have systematically invested in product enhancement by utilizing high-end metals such as gold, titanium, and platinum in luxury pen nibs to make writing more satisfying and comfortable. Manufacturers such as Montblanc International have strategically shifted their attention toward royalty and luxury in writing to follow the changing dynamics of the market and capture a better position in the luxury pens market. For instance, Montblanc positioned its fountain pens under luxury goods by introducing luxury appeals, along with providing a guarantee for greater quality and focusing on sustainable innovations. Similarly, in 2017, the company launched a collection of writing instruments to pay tribute to Johannes Kepler, a mathematician, astronomer, and astrologer. The luxury pens feature four styles of the pen, each incorporated with fine detailing. The pens focus on capturing the beauty of the Milky Way by utilizing 5,294 blue sapphires and 570 pavé diamonds on the cap and barrel of the fountain pen. In 2016, A. T. Cross launched the limited edition of 1,977 pens inspired by characters from the movies Star Wars for Star Wars fans. Further, manufacturers are strongly investing in the development of eco-friendly luxury pens as they involve the use of less plastic and are quite eco-aware to support sustainability. Hence, it is quite evitable that the manufacturers are aligning their product offerings with consumer’s demands and needs.

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Asia Pacific Luxury Pens Market Segmentation


Asia Pacific Luxury Pens Market – By Product Type


  • Ball Point Pens
  • Fountain Pens
  • Roller Ball Pens
  • Multifunctional Pens
  • Others

Asia Pacific Luxury Pens Market – By Distribution Channel


  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others

Asia Pacific Luxury Pens Market – By Country


  • Australia
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study

3.2 Research Methodology

3.2.1 Data Collection:

3.2.2 Primary Interviews:

3.2.3 Hypothesis formulation:

3.2.4 Macro-economic factor analysis:

3.2.5 Developing base number:

3.2.6 Data Triangulation:

3.2.7 Country level data:

3.2.8 Assumptions:

4. Asia Pacific Luxury Pens Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.3 Expert Opinions

5. Luxury Pens Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Shift in the Preference of Customers Towards Luxury Writing Products

5.1.2 Increase in Brand Consciousness Related to Luxury Pens

5.2 Market Restraints

5.2.1 Rise in Focus on Digitization along with High Costs of Operations

5.3 Market Opportunities

5.3.1 An Upsurge in the Demand for Luxury Pens for Gifting Purposes

5.4 Future Trends

5.4.1 Incrementing Investments for Product Innovation and Development

5.5 Impact Analysis of Drivers and Restraints

6. Luxury Pens – Asia Pacific Market Analysis

6.1 Luxury Pens Market Overview

6.2 Luxury Pens Market –Revenue and Forecast to 2028 (US$ Million)

7. Asia Pacific Luxury Pen Market Analysis – By Product Type

7.1 Overview

7.2 Asia Pacific Luxury Pen Market Breakdown, by Product Type, 2020 & 2028

7.3 Ball Point Pens

7.3.1 Overview

7.3.2 Ball Point Pens: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Fountain Pens

7.4.1 Overview

7.4.2 Fountain Pens: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

7.5 Roller Ball Pens

7.5.1 Overview

7.5.2 Roller Ball Pens: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

7.6 Multifunctional Pens and Others

7.6.1 Overview

7.6.2 Multifunctional Pens and Others: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

8. Asia Pacific Luxury Pen Market Analysis – By Distribution Channel

8.1 Overview

8.2 Asia Pacific Luxury Pen Market Breakdown, by Distribution Channel, 2020 & 2028

8.3 Supermarkets and Hypermarkets

8.3.1 Overview

8.3.2 Supermarkets and Hypermarkets: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Specialty Stores

8.4.1 Overview

8.4.2 Specialty Stores: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

8.5 Online Retail and Others

8.5.1 Overview

8.5.2 Online Retail and Others: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

9. Asia Pacific Luxury Pens Market – Country Analysis

9.1 Asia Pacific: Luxury Pens Market

9.1.1 Asia Pacific: Luxury Pens Market, by Key Country

9.1.1.1 India: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

9.1.1.1.1 India: Luxury Pens Market, by Product Type

9.1.1.1.2 India: Luxury Pens Market, by Distribution Channel

9.1.1.2 Australia: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

9.1.1.2.1 Australia: Luxury Pens Market, by Product Type

9.1.1.2.2 Australia: Luxury Pens Market, by Distribution Channel

9.1.1.3 China: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

9.1.1.3.1 China: Luxury Pens Market, by Product Type

9.1.1.3.2 China: Luxury Pens Market, by Distribution Channel

9.1.1.4 Japan: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

9.1.1.4.1 Japan: Luxury Pens Market, by Product Type

9.1.1.4.2 Japan: Luxury Pens Market, by Distribution Channel

9.1.1.5 South Korea: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

9.1.1.5.1 South Korea: Luxury Pens Market, by Product Type

9.1.1.5.2 South Korea: Luxury Pens Market, by Distribution Channel

9.1.1.6 Rest of Asia Pacific: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

9.1.1.6.1 Rest of Asia Pacific: Luxury Pens Market, by Product Type

9.1.1.6.2 Rest of Asia Pacific: Luxury Pens Market, by Distribution Channel

10. Overview – Impact of COVID-19 on Asia Pacific Luxury Pens Market

10.1 Impact of COVID-19 on Luxury Pens Market

10.2 Asia-Pacific: Impact Assessment of COVID-19 Pandemic

11. Company Profiles

11.1 A. T. Cross Co. LLC.

11.1.1 Key Facts

11.1.2 Business Description

11.1.3 Products and Services

11.1.4 Financial Overview

11.1.5 SWOT Analysis

11.1.6 Key Developments

11.2 Faber-Castell

11.2.1 Key Facts

11.2.2 Business Description

11.2.3 Products and Services

11.2.4 Financial Overview

11.2.5 SWOT Analysis

11.2.6 Key Developments

11.3 Grayson Tighe

11.3.1 Key Facts

11.3.2 Business Description

11.3.3 Products and Services

11.3.4 Financial Overview

11.3.5 SWOT Analysis

11.3.6 Key Developments

11.4 HUGO BOSS

11.4.1 Key Facts

11.4.2 Business Description

11.4.3 Products and Services

11.4.4 Financial Overview

11.4.5 SWOT Analysis

11.4.6 Key Developments

11.5 Montblanc International

11.5.1 Key Facts

11.5.2 Business Description

11.5.3 Products and Services

11.5.4 Financial Overview

11.5.5 SWOT Analysis

11.5.6 Key Developments

11.6 Fisher Space Pen

11.6.1 Key Facts

11.6.2 Business Description

11.6.3 Products and Services

11.6.4 Financial Overview

11.6.5 SWOT Analysis

11.6.6 Key Developments

11.7 Bentley Motors

11.7.1 Key Facts

11.7.2 Business Description

11.7.3 Products and Services

11.7.4 Financial Overview

11.7.5 SWOT Analysis

11.7.6 Key Developments

11.8 Parker

11.8.1 Key Facts

11.8.2 Business Description

11.8.3 Products and Services

11.8.4 Financial Overview

11.8.5 SWOT Analysis

11.8.6 Key Developments

11.9 Waterman

11.9.1 Key Facts

11.9.2 Business Description

11.9.3 Products and Services

11.9.4 Financial Overview

11.9.5 SWOT Analysis

11.9.6 Key Developments

12. Appendix

12.1 About The Insight Partners

12.2 Glossary

LIST OF TABLES

Table 1. Asia Pacific: Luxury Pens Market –Revenue and Forecast to 2028 (US$ Million)

Table 2. India Luxury Pen Market, by Product Type – Revenue and Forecast to 2028 (USD Million)

Table 3. India Luxury Pen Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 4. Australia Luxury Pen Market, by Product Type – Revenue and Forecast to 2028 (USD Million)

Table 5. Australia Luxury Pen Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 6. China Luxury Pen Market, by Product Type – Revenue and Forecast to 2028 (USD Million)

Table 7. China Luxury Pen Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 8. Japan Luxury Pen Market, by Product Type – Revenue and Forecast to 2028 (USD Million)

Table 9. Japan Luxury Pen Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 10. South Korea Luxury Pen Market, by Product Type – Revenue and Forecast to 2028 (USD Million)

Table 11. South Korea Luxury Pen Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 12. Rest of Asia Pacific Luxury Pen Market, by Product Type – Revenue and Forecast to 2028 (USD Million)

Table 13. Rest of Asia Pacific Luxury Pen Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 14. Glossary of Terms, Asia Pacific Luxury Pens Market

LIST OF FIGURES

Figure 1. Luxury Pens Market Segmentation

Figure 2. Luxury Pens Market Segmentation – By Country

Figure 3. Asia Pacific Luxury Pens Market Overview

Figure 4. Ball Point Pens Segment is Dominating the Asia Pacific Luxury Pens Market

Figure 5. China Held Largest Share of Asia Pacific Luxury Pens Market

Figure 6. Asia Pacific Luxury Pens Market, Industry Landscape

Figure 7. Asia Pacific: PEST Analysis

Figure 8. Expert Opinion

Figure 9. Luxury Pens Market Impact Analysis of Drivers and Restraints

Figure 10. Asia Pacific: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 11. Asia Pacific Luxury Pen Market Breakdown, by Product Type, 2020 & 2028

Figure 12. Ball Point Pens: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 13. Fountain Pens: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 14. Roller Ball Pens: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. Multifunctional Pens and Others: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16. Asia Pacific Luxury Pen Market Breakdown, by Distribution Channel, 2020 & 2028

Figure 17. Supermarkets and Hypermarkets: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. Specialty Stores: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 19. Online Retail and Others: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. Asia Pacific: Luxury Pens Market, by Key Country – Revenue (2020) (USD Million)

Figure 21. Asia Pacific: Luxury Pens Market Revenue Share, by Key Country (2020 and 2028)

Figure 22. India: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. Australia: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. China: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25. Japan: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26. South Korea: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. Rest of Asia Pacific: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. Impact of COVID-19 Pandemic in Asia-Pacific
  1. A. T. Cross Co. LLC.
  2. Faber-Castell
  3. Grayson Tighe
  4. HUGO BOSS
  5. Montblanc International
  6. Fisher Space Pen
  7. Bentley Motors
  8. Parker
  9. Waterman
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific luxury pens market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific luxury pens market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the Asia Pacific luxury pens market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
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