Asia Pacific Womens Lingerie Market Growth and Recent Trends by 2027

The Asia Pacific women’s lingerie market was valued at US$ 7,029.70Mn in 2018 and is projected to be worthUS$ 15,968.43Mn by 2027; it is expected to grow at a CAGR of 9.7% during 2019–2027.

The word lingerie is a term taken from the French language, meaning undergarments, and used specifically for more lightweight items of female undergarments. The original French word is derived from the old French word lingerie, meaning linen. Lingerie is a women’s clothing which is made of lightweight, smooth, sheer, stretchy. The women’s lingerie market is characterized into four main types such as brassiere, knickers or panties, shapewear, and others. The women’s lingerie market is characterized by material as satin, cotton, silk, nylon, and others.The women’s lingerie market uses different channel to supply the product to its consumers such as online, specialty stores etc.

The Chinacontributed to the largest share of the Asia Pacific Women’s Lingerie market. China is among the major exporter of lingerie. Low cost of raw materials, large manufacturing capabilities and ow labor cost all these factors supports the lingerie manufacturing industry in China. US, UK, Germany are among the major importer of China market. However, the increasing adoption of western culture & lifestyle, rising demand from millennials and growing number of working women are aiding in domestic lingerie market. La Perla, Triumph, Cosmo Lady, Sunny Group, Hoplun Group, Topformbras International, Chun Wing Holdings are among the major players operating in China’s women’s lingerie market.

Impact of COVID-19 Pandemic on Asia Pacific Women’s Lingerie Market

The COVID-19 pandemic originated in Wuhan (China) in December 2019, and since then, it has spread across the globe at a fast pace. The US, Russia, India, Italy, China, Spain, France and Germany are among the worst-affected countries in terms confirmed cases and reported deaths as of July 2020. The pandemic has affected economies and industries due to enforced lockdowns, travel bans, and business shutdowns. After the spread of the COVID-19 outbreak, demand for women’s lingerie andintimate wear has hampered across various regions due supply chain breaks, disruptions in manufacturing due to lockdown and office shutdowns as a result of this outbreak. The lockdown of various plants and factories in leading countries such as India and China is affecting the manufacturing, delivery schedules, and sales of women’s lingerie thus impacting the market negatively.

Asia PacificWomen’s lingerie Market

Market Insights

Fast Changing Consumer Preferences for Fashionable Apparel Products

Lingerie is a category of women's clothing, including undergarments (mostly brassieres), sleepwear, and lightweight robes. The lingerie concept is a visually appealing undergarment, which was developed during the late nineteenth century. The word ‘lingerie’ is often motivated by an intention to imply the garments are alluring and fashionable. The fast development of information technology and globalization is leading the entire world by providing information about the latest and trending products available in the market. On account of this, shoppers associated with lingerie market are aware of the latest global fashion trends. Furthermore, the growing influence of social media is also accelerating the changes in consumer preference of apparel products such as lingerie items. As wide range of customers prefer buying products online to save their time, most of the market players display and sell their products in an online platform to increase their customer base. Branded apparel companies are also focused on introducing innovative lingerie items as per the changing fashion trend and consumer demands. These factors are positively impacting the women’s lingerie market.

Type Based Insights

The Asia Pacificwomen’s lingerie market based on type has been segmented into brassiere, knickers or panties, shapewear and others.In 2018, the brassiere segment accounted for the major share of the Asia Pacific women’s lingerie market while the others segment is expected to grow at a fastest CAGR. The others segment includes babydolls & chemises, camisoles, corsets & bustiers, bodysuits & teddies, etc. Wide availability of these women’s lingerie coupled with the shift in consumer lifestyle and awareness regarding personal physical appearance have been key boosting factors for the growth of others segment in women’s lingerie market.

Asia Pacific Women’s lingerie Market, by Type – 2018 & 2027

Material-Based Insights

Based on application, the Asia Pacificwomen’s lingerie market is segmented into cotton, silk, satin, nylon and others and others. In 2018, the cotton segment led the market with highest market followed by silk. Silk charmeuse is known to be the most luxurious fabrics prefer to wear near the skin. It has a satin weave which gives it a high shine and provides almost liquid appearance. It’s been popular in lingerie production since the early 20th century, and is still it is used consistently in high-end lingerie. Many designer bras are created using a silk/spandex blend, also known as stretch silk charmeuse. More commonly used lining fabric is china silk can be a relatively inexpensive choice for undergarments, including slips. It’s very smooth next to the body and very thin, so it does not add bulk. Silk crepe is used to make luxurious loungewear, pajamas, robes, slips, and nighties.

Distribution Channel-Based Market Insights

Based on distribution channel, the Asia Pacific women’s lingerie market is segmented into mass merchandizers, specialized stores, online and others. The specialized stores have led the Asia Pacific women’s lingerie market with a highest market share followed by others which includes the unorganized distribution channels. The other segment of women’s lingerie distribution channels includes departmental stores, variety stores, street markets, etc. These retailers sell multiple products, including brassiere, knickers or panties, shapewear, babydoll, corset, bodysuit, and others from various national and local brands. Low cost is the main factor that attracts the customers to buy from these channels.

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Asia Pacific Womens Lingerie Market: Strategic Insights

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Product development, merger and acquisition, and business planning are the commonly adopted strategies by companies to expand their product portfolio. Hanesbrands Inc., MAS Holdings and PVH Corpare among the market players implementing this strategyto enlarge the customer base and gain significant market share in Asia Pacific,which in turn permits them maintain the brand name in the Asia Pacific market.

Report Spotlights

• Progressive industry trends in Asia Pacific women’s lingeriemarket help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of Asia Pacific women’s lingerie market from 2017 to 2027
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
• Recent developments to understand the competitive market scenario and women’s lingerie demand
• Market trends and outlook coupled with factors driving and restraining the growth of Asia Pacific women’s lingerie market
• Understanding of strategies that underpin commercial interest with regard to Asia Pacific women’s lingerie market growth, which facilitates decision-making process for stakeholders
• Asia Pacific women’s lingerie market size at various nodes of market
• Detailed overview and segmentation of Asia Pacific women’s lingerie market, as well as its dynamics in the industry

Asia Pacific Women’s Lingerie Market – By Type

• Brassiere
• Knickers or Panties
• Shapewear
• Others

Asia Pacific Women’s lingerieMarket – By Material

• Cotton
• Satin
• Silk
• Nylon
• Others

Asia Pacific Women’s lingerie Market- By Distribution Channel

• Mass Merchandizers
• Specialized Stores
• Online
• Others

Company Profiles

• Gap Inc.
• Triumph International
• Hanesbrands Inc.
• Jockey International, Inc.
• Hunkemöller International B.V.
• MAS Holdings
• PVH Corp
• L Brands
• Chantelle Group
• Hanky Panky

Report Scope

Asia Pacific Womens Lingerie Market Regional Insights

The regional trends and factors influencing the Asia Pacific Womens Lingerie Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Asia Pacific Womens Lingerie Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Asia Pacific Womens Lingerie Market Report Scope

Asia Pacific Womens Lingerie Market Players Density: Understanding Its Impact on Business Dynamics

The Asia Pacific Womens Lingerie Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Asia Pacific Womens Lingerie Market are:

1. Gap Inc.
2. Triumph International
3. Hanesbrands Inc.
4. Jockey International, Inc.
5. Hunkem

Disclaimer: The companies listed above are not ranked in any particular order.