The Asia Pacific women’s lingerie market was valued at US$ 7,029.70Mn in 2018 and is projected to be worthUS$ 15,968.43Mn by 2027; it is expected to grow at a CAGR of 9.7% during 2019–2027.
The word lingerie is a term taken from the French language, meaning undergarments, and used specifically for more lightweight items of female undergarments. The original French word is derived from the old French word lingerie, meaning linen. Lingerie is a women’s clothing which is made of lightweight, smooth, sheer, stretchy. The women’s lingerie market is characterized into four main types such as brassiere, knickers or panties, shapewear, and others. The women’s lingerie market is characterized by material as satin, cotton, silk, nylon, and others.The women’s lingerie market uses different channel to supply the product to its consumers such as online, specialty stores etc.
The Chinacontributed to the largest share of the Asia Pacific Women’s Lingerie market. China is among the major exporter of lingerie. Low cost of raw materials, large manufacturing capabilities and ow labor cost all these factors supports the lingerie manufacturing industry in China. US, UK, Germany are among the major importer of China market. However, the increasing adoption of western culture & lifestyle, rising demand from millennials and growing number of working women are aiding in domestic lingerie market. La Perla, Triumph, Cosmo Lady, Sunny Group, Hoplun Group, Topformbras International, Chun Wing Holdings are among the major players operating in China’s women’s lingerie market.
Impact of COVID-19 Pandemic on Asia Pacific Women’s Lingerie Market
The COVID-19 pandemic originated in Wuhan (China) in December 2019, and since then, it has spread across the globe at a fast pace. The US, Russia, India, Italy, China, Spain, France and Germany are among the worst-affected countries in terms confirmed cases and reported deaths as of July 2020. The pandemic has affected economies and industries due to enforced lockdowns, travel bans, and business shutdowns. After the spread of the COVID-19 outbreak, demand for women’s lingerie andintimate wear has hampered across various regions due supply chain breaks, disruptions in manufacturing due to lockdown and office shutdowns as a result of this outbreak. The lockdown of various plants and factories in leading countries such as India and China is affecting the manufacturing, delivery schedules, and sales of women’s lingerie thus impacting the market negatively.
Asia PacificWomen’s lingerie Market
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights
Fast Changing Consumer Preferences for Fashionable Apparel Products
Lingerie is a category of women's clothing, including undergarments (mostly brassieres), sleepwear, and lightweight robes. The lingerie concept is a visually appealing undergarment, which was developed during the late nineteenth century. The word ‘lingerie’ is often motivated by an intention to imply the garments are alluring and fashionable. The fast development of information technology and globalization is leading the entire world by providing information about the latest and trending products available in the market. On account of this, shoppers associated with lingerie market are aware of the latest global fashion trends. Furthermore, the growing influence of social media is also accelerating the changes in consumer preference of apparel products such as lingerie items. As wide range of customers prefer buying products online to save their time, most of the market players display and sell their products in an online platform to increase their customer base. Branded apparel companies are also focused on introducing innovative lingerie items as per the changing fashion trend and consumer demands. These factors are positively impacting the women’s lingerie market.
Type Based Insights
The Asia Pacificwomen’s lingerie market based on type has been segmented into brassiere, knickers or panties, shapewear and others.In 2018, the brassiere segment accounted for the major share of the Asia Pacific women’s lingerie market while the others segment is expected to grow at a fastest CAGR. The others segment includes babydolls & chemises, camisoles, corsets & bustiers, bodysuits & teddies, etc. Wide availability of these women’s lingerie coupled with the shift in consumer lifestyle and awareness regarding personal physical appearance have been key boosting factors for the growth of others segment in women’s lingerie market.
Asia Pacific Women’s lingerie Market, by Type – 2018 & 2027
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Material-Based Insights
Based on application, the Asia Pacificwomen’s lingerie market is segmented into cotton, silk, satin, nylon and others and others. In 2018, the cotton segment led the market with highest market followed by silk. Silk charmeuse is known to be the most luxurious fabrics prefer to wear near the skin. It has a satin weave which gives it a high shine and provides almost liquid appearance. It’s been popular in lingerie production since the early 20th century, and is still it is used consistently in high-end lingerie. Many designer bras are created using a silk/spandex blend, also known as stretch silk charmeuse. More commonly used lining fabric is china silk can be a relatively inexpensive choice for undergarments, including slips. It’s very smooth next to the body and very thin, so it does not add bulk. Silk crepe is used to make luxurious loungewear, pajamas, robes, slips, and nighties.
Distribution Channel-Based Market Insights
Based on distribution channel, the Asia Pacific women’s lingerie market is segmented into mass merchandizers, specialized stores, online and others. The specialized stores have led the Asia Pacific women’s lingerie market with a highest market share followed by others which includes the unorganized distribution channels. The other segment of women’s lingerie distribution channels includes departmental stores, variety stores, street markets, etc. These retailers sell multiple products, including brassiere, knickers or panties, shapewear, babydoll, corset, bodysuit, and others from various national and local brands. Low cost is the main factor that attracts the customers to buy from these channels.
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Asia Pacific Womens Lingerie Market: Strategic Insights
Market Size Value in US$ 7,029.70Million in 2018 Market Size Value by US$ 15,968.43 Million by 2027 Growth rate CAGR of 9.7% from 2019-2027 Forecast Period 2019-2027 Base Year 2019
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Speak to Analyst
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Asia Pacific Womens Lingerie Market: Strategic Insights
Market Size Value in | US$ 7,029.70Million in 2018 |
Market Size Value by | US$ 15,968.43 Million by 2027 |
Growth rate | CAGR of 9.7% from 2019-2027 |
Forecast Period | 2019-2027 |
Base Year | 2019 |
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to AnalystProduct development, merger and acquisition, and business planning are the commonly adopted strategies by companies to expand their product portfolio. Hanesbrands Inc., MAS Holdings and PVH Corpare among the market players implementing this strategyto enlarge the customer base and gain significant market share in Asia Pacific,which in turn permits them maintain the brand name in the Asia Pacific market.
Report Spotlights
- Progressive industry trends in Asia Pacific women’s lingeriemarket help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of Asia Pacific women’s lingerie market from 2017 to 2027
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
- Recent developments to understand the competitive market scenario and women’s lingerie demand
- Market trends and outlook coupled with factors driving and restraining the growth of Asia Pacific women’s lingerie market
- Understanding of strategies that underpin commercial interest with regard to Asia Pacific women’s lingerie market growth, which facilitates decision-making process for stakeholders
- Asia Pacific women’s lingerie market size at various nodes of market
- Detailed overview and segmentation of Asia Pacific women’s lingerie market, as well as its dynamics in the industry
Asia Pacific Women’s Lingerie Market – By Type
- Brassiere
- Knickers or Panties
- Shapewear
- Others
Asia Pacific Women’s lingerieMarket – By Material
- Cotton
- Satin
- Silk
- Nylon
- Others
Asia Pacific Women’s lingerie Market- By Distribution Channel
- Mass Merchandizers
- Specialized Stores
- Online
- Others
Company Profiles
- Gap Inc.
- Triumph International
- Hanesbrands Inc.
- Jockey International, Inc.
- Hunkemöller International B.V.
- MAS Holdings
- PVH Corp
- L Brands
- Chantelle Group
- Hanky Panky
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Material, Distribution Channel, and Country.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Australia, China, Japan, South Korea
The List of Companies - Asia Pacific Womens Lingerie Market
- Gap Inc.
- Triumph International
- Hanesbrands Inc.
- Jockey International, Inc.
- Hunkemöller International B.V.
- MAS Holdings
- PVH Corp
- L Brands
- Chantelle Group
- Hanky Panky
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