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Europe Luxury Pens Market

2021

Europe Luxury Pens Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product Type (Ball Point Pens, Fountain Pens, Roller Ball Pens, Multifunctional Pens, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, and Online Retail and Others)

Publication Month: Oct 2021 | Report Code: TIPRE00025121 | No. of Pages: 115 | Category: Consumer Goods | Status: Published

Market Insights

Europe Luxury Pens Market to Grow at a CAGR of 5.2% to reach US$ 1,079.55 million Million from 2021 to 2028

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The Europe luxury pens market is expected to grow from US$ 755.21 million in 2021 to US$ 1,079.55 million by 2028; it is estimated to grow at a CAGR of 5.2% from 2021 to 2028.


High-end pens are often categorized as luxury products and are available as standard pens, special editions, and limited editions. Until the 2000s, the demand for traditional pens was quite high. However, with the increasing investment in unique, innovative, and royalty pens, along with growing brand consciousness among consumers, the demand for luxury pens has considerably risen, especially for gifting purposes. At present, the manufacturers are strongly focused on tapping and encashing the prevailing opportunities in the luxury writing instrument segment. With the growing interest in luxury writing instruments, several brands have emerged to promote the growth of the luxury pens market. Pens are, nowadays, represented as personalized symbols of power and prestige. Some of the leading luxury pen brands have established their hold in the market by providing status definitions, along with royal aesthetic and functional characteristics to the pens. Brands such as A. T. Cross Company, Lamy, Montegrappa, Montblanc International, S.T. Dupont, Parker, Bentley Pens, Visconti, Pelikan and several others have established strong position in the luxury pens market. To support the expanding demand, manufacturers are focusing on positioning their products in the market and gaining a competitive edge to obtain better market share.

In Europe, Russia has reported a huge number of COVID-19 cases, which led to the discontinuation of several business operations, including luxury pens manufacturing. The shuttering of office, schools, and colleges during the pandemic period, along with significant fall in the production of luxury stationery items, has severely impacted the demand for luxury pens in Europe. However, as the economies are planning to revive their operations, the demand for luxury pens is expected to rise in the region. However, the focus over just-in-time production is another concerning factor hindering the market growth. In addition to the increasing literacy rates in emerging countries, the growing prominence of luxury fountain pens and significant investment by prominent manufacturers in new product launch would continue to boost the growth for the luxury pens market in Europe in the coming years.

With the new advancements and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe luxury pens market. A luxury pen is considered as one of the precious timeless gifts to commemorate a special occasion. For instance, a luxury pen act as a memorable graduation gift or a royal signature tool for a person and can also act as a status symbol in an office. A fancy pen helps to convey a sense of professionalism and promotes a person’s confidence. At present, business firms are investing in personalized luxury pens to gift to their business partners and employees. Additionally, they are among the preferred giveaway items at trade shows, corporate events, seminars, and conferences. Gifting a luxury pen to employees as a way to acknowledge their accomplishments is gaining prominence in the corporate environment. For instance, gifting a premium executive pen to employees who have been associated with the company for a longer period or to the person who outperforms their targets, helps to promote employee motivation. In some instances, companies tend to provide customized luxury pens, which are finely inscribed and personalized with a particular logo, name, or text. This inculcates a sense of professionalism and helps to win employee loyalty. Additionally, luxury pens are often considered as preferred as gift items and are, nowadays, perceived as fashion accessories, similar to high-priced watches. Similarly, several companies are following the ongoing trend of gifting such pens to their employees. Hence, it is quite evitable that the demand for luxury pens is rising for gifting purposes and is expected to create lucrative growth opportunities for the market.

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Europe Luxury Pens Market Segmentation


Europe Luxury Pens Market – By Product Type


  • Ball Point Pens
  • Fountain Pens
  • Roller Ball Pens
  • Multifunctional Pens
  • Others

Europe Luxury Pens Market – By Distribution Channel


  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others

Europe Luxury Pens Market – By Country


  • Germany
  • France
  • Italy
  • UK
  • Russia
  • Rest of Europe

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study

3.2 Research Methodology

3.2.1 Data Collection:

3.2.2 Primary Interviews:

3.2.3 Hypothesis formulation:

3.2.4 Macro-economic factor analysis:

3.2.5 Developing base number:

3.2.6 Data Triangulation:

3.2.7 Country level data:

3.2.8 Assumptions:

4. Europe Luxury Pens Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.3 Expert Opinions

5. Luxury Pens Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Shift in Consumer’s Interest Towards Luxury Writing Products

5.1.2 An Upsurge in Brand Consciousness Related to Luxury Pens

5.2 Market Restraints

5.2.1 Rise in Focus on Digitization along with Escalated Operational Costs

5.3 Market Opportunities

5.3.1 Incrementing Demand for Luxury Pens for the Purpose of Gifting

5.4 Future Trends

5.4.1 Growth in Investment for Product Innovation and Development

5.5 Impact Analysis of Drivers and Restraints

6. Luxury Pens – Europe Market Analysis

6.1 Luxury Pens Market Overview

6.2 Luxury Pens Market –Revenue and Forecast to 2028 (US$ Million)

7. Europe Luxury Pen Market Analysis – By Product Type

7.1 Overview

7.2 Europe Luxury Pen Market Breakdown, by Product Type, 2020 & 2028

7.3 Ball Point Pens

7.3.1 Overview

7.3.2 Ball Point Pens: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Fountain Pens

7.4.1 Overview

7.4.2 Fountain Pens: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

7.5 Roller Ball Pens

7.5.1 Overview

7.5.2 Roller Ball Pens: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

7.6 Multifunctional Pens and Others

7.6.1 Overview

7.6.2 Multifunctional Pens and Others: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

8. Europe Luxury Pen Market Analysis – By Distribution Channel

8.1 Overview

8.2 Europe Luxury Pen Market Breakdown, by Distribution Channel, 2020 & 2028

8.3 Supermarkets and Hypermarkets

8.3.1 Overview

8.3.2 Supermarkets and Hypermarkets: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Specialty Stores

8.4.1 Overview

8.4.2 Specialty Stores: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

8.5 Online Retail and Others

8.5.1 Overview

8.5.2 Online Retail and Others: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

9. Europe Luxury Pens Market – Country Analysis

9.1 Europe: Luxury Pens Market

9.1.1 Europe: Luxury Pens Market, by Key Country

9.1.1.1 Germany: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

9.1.1.1.1 Germany: Luxury Pens Market, by Product Type

9.1.1.1.2 Germany: Luxury Pens Market, by Distribution Channel

9.1.1.2 France: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

9.1.1.2.1 France: Luxury Pens Market, by Product Type

9.1.1.2.2 France: Luxury Pens Market, by Distribution Channel

9.1.1.3 Italy: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

9.1.1.3.1 Italy: Luxury Pens Market, by Product Type

9.1.1.3.2 Italy: Luxury Pens Market, by Distribution Channel

9.1.1.4 UK: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

9.1.1.4.1 UK: Luxury Pens Market, by Product Type

9.1.1.4.2 UK: Luxury Pens Market, by Distribution Channel

9.1.1.5 Russia: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

9.1.1.5.1 Russia: Luxury Pens Market, by Product Type

9.1.1.5.2 Russia: Luxury Pens Market, by Distribution Channel

9.1.1.6 Rest of Europe: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

9.1.1.6.1 Rest of Europe: Luxury Pens Market, by Product Type

9.1.1.6.2 Rest of Europe: Luxury Pens Market, by Distribution Channel

10. Overview – Impact of COVID-19 on Europe Luxury Pens Market

10.1 Impact of COVID-19 on Luxury Pens Market

10.2 Europe: Impact Assessment of COVID-19 Pandemic

11. Company Profiles

11.1 A. T. Cross Co. LLC.

11.1.1 Key Facts

11.1.2 Business Description

11.1.3 Products and Services

11.1.4 Financial Overview

11.1.5 SWOT Analysis

11.1.6 Key Developments

11.2 CARAN D'ACHE

11.2.1 Key Facts

11.2.2 Business Description

11.2.3 Products and Services

11.2.4 Financial Overview

11.2.5 SWOT Analysis

11.2.6 Key Developments

11.3 Faber-Castell

11.3.1 Key Facts

11.3.2 Business Description

11.3.3 Products and Services

11.3.4 Financial Overview

11.3.5 SWOT Analysis

11.3.6 Key Developments

11.4 HUGO BOSS

11.4.1 Key Facts

11.4.2 Business Description

11.4.3 Products and Services

11.4.4 Financial Overview

11.4.5 SWOT Analysis

11.4.6 Key Developments

11.5 Jack Row

11.5.1 Key Facts

11.5.2 Business Description

11.5.3 Products and Services

11.5.4 Financial Overview

11.5.5 SWOT Analysis

11.5.6 Key Developments

11.6 Montblanc International

11.6.1 Key Facts

11.6.2 Business Description

11.6.3 Products and Services

11.6.4 Financial Overview

11.6.5 SWOT Analysis

11.6.6 Key Developments

11.7 Fisher Space Pen

11.7.1 Key Facts

11.7.2 Business Description

11.7.3 Products and Services

11.7.4 Financial Overview

11.7.5 SWOT Analysis

11.7.6 Key Developments

11.8 Bentley Motors

11.8.1 Key Facts

11.8.2 Business Description

11.8.3 Products and Services

11.8.4 Financial Overview

11.8.5 SWOT Analysis

11.8.6 Key Developments

11.9 Parker

11.9.1 Key Facts

11.9.2 Business Description

11.9.3 Products and Services

11.9.4 Financial Overview

11.9.5 SWOT Analysis

11.9.6 Key Developments

11.10 Waterman

11.10.1 Key Facts

11.10.2 Business Description

11.10.3 Products and Services

11.10.4 Financial Overview

11.10.5 SWOT Analysis

11.10.6 Key Developments

12. Appendix

12.1 About The Insight Partners

12.2 Glossary

LIST OF TABLES

Table 1. Europe: Luxury Pens Market –Revenue and Forecast to 2028 (US$ Million)

Table 2. Germany Luxury Pen Market, by Product Type – Revenue and Forecast to 2028 (USD Million)

Table 3. Germany Luxury Pen Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 4. France Luxury Pen Market, by Product Type – Revenue and Forecast to 2028 (USD Million)

Table 5. France Luxury Pen Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 6. Italy Luxury Pen Market, by Product Type – Revenue and Forecast to 2028 (USD Million)

Table 7. Italy Luxury Pen Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 8. UK Luxury Pen Market, by Product Type – Revenue and Forecast to 2028 (USD Million)

Table 9. UK Luxury Pen Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 10. Russia Luxury Pen Market, by Product Type – Revenue and Forecast to 2028 (USD Million)

Table 11. Russia Luxury Pen Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 12. Rest of Europe Luxury Pen Market, by Product Type – Revenue and Forecast to 2028 (USD Million)

Table 13. Rest of Europe Luxury Pen Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 14. Glossary of Terms, Europe Luxury Pens Market

LIST OF FIGURES

Figure 1. Luxury Pens Market Segmentation

Figure 2. Luxury Pens Market Segmentation – By Country

Figure 3. Europe Luxury Pens Market Overview

Figure 4. Ball Point Pen Segment is Dominating the Europe Luxury Pens Market

Figure 5. Germany Held Largest Share of Europe Luxury Pens Market

Figure 6. Europe Luxury Pens Market, Industry Landscape

Figure 7. Europe: PEST Analysis

Figure 8. Expert Opinion

Figure 9. Luxury Pens Market Impact Analysis of Drivers and Restraints

Figure 10. Europe: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 11. Europe Luxury Pen Market Breakdown, by Product Type, 2020 & 2028

Figure 12. Ball Point Pens: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 13. Fountain Pens: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 14. Roller Ball Pens: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. Multifunctional Pens and Others: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16. Europe Luxury Pen Market Breakdown, by Distribution Channel, 2020 & 2028

Figure 17. Supermarkets and Hypermarkets: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. Specialty Stores: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 19. Online Retail and Others: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. Europe: Luxury Pens Market, by Key Country – Revenue (2020) (USD Million)

Figure 21. Europe: Luxury Pens Market Revenue Share, by Key Country (2020 and 2028)

Figure 22. Germany: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. France: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. Italy: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25. UK: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26. Russia: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. Rest of Europe: Luxury Pens Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. Impact of COVID-19 Pandemic in Europe
  1. A. T. Cross Co. LLC.
  2. Caran d' Ache
  3. Faber-Castell
  4. HUGO BOSS
  5. Montblanc International
  6. Fisher Space Pen
  7. Bentley Motors
  8. Parker
  9. Waterman
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe luxury pens market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the Europe luxury pens market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe luxury pens market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
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